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Krasimira Stoyneva

Krasimira Stoyneva

Fashion designer, anti-fur campaigner, creating the fashion of the future


Krasimira Stoyneva is an award-winning fashion designer who pioneers the use of new materials and campaigns against animal cruelty with her slogan WEAR HAIR NOT FUR.

Krasimira came to UEL as a mature student after moving to England from her native Bulgaria. Having initially studied fine art she wanted to develop a way to express her creativity in a more functional and focused context – an ambition that led her to study fashion.

Unsure of her final destination, she applied to UEL late in the year and received a place on the Foundation Year, providing her with the fundamental skills and academic training to progress onto a BA.

The experience was life-changing, leading her to win the Diversity Now ‘Highly Commended’ award and the Vogue & Muuse ‘Young Vision’ award soon after graduating with a first class degree.

Krasimira has since established her own fashion label and is gaining recognition for her use of a synthetic hair material that she developed as an alternative to fur. She now collaborates with musicians, writers and artists – including Sophie Tea – to push her designs forward, while also teaching and mentoring to pass on her knowledge to the next generation of fashion designers.

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