Professor Amanda Broderick (Vice-Chancellor and President)

An eminent social scientist, Professor Amanda Broderick joined University of East London as Vice-Chancellor and President in September 2018. 

Professor Broderick was previously Chief Executive Officer at Newcastle University London and has held Chairs in International Business and Marketing at multiple institutions in the UK, and Visiting Chairs internationally. She has a strong leadership track record and rare insight into a cross-section of strategic groupings of Universities.

Before moving to Newcastle University, she was Pro-Vice Chancellor (International Priorities) and founding Executive Dean of the College of Business & Law, University of Salford; Principal of St. Cuthbert's Society (a Durham University College) and Deputy Dean of Durham Business School. She also led the development of the disruptive 'challenger institution' - University Academy 92, founded by the Class of '92 and Lancaster University and launched in September 2017. 

Her leadership track record highlights her expertise in strategy development and execution; strong financial management and business planning; global education innovation; business partnership development; and, turn-around change management. She holds an entre- and intrapreneurial  skills set and in-depth knowledge of alternative educational models and new business ventures in both charitable and for-profit environments.

An award-winning researcher, her expertise lies in the fields of international business, marketing psychology and strategic communications with particular application to the digital and social business agendas. Her research has appeared in many leading business journals and she has authored two seminal texts in her field.

Professor Broderick provides strategic and academic leadership for the University, with overall responsibility for 1,300 members of staff and 17,000 students, spread across campuses in London Docklands and Stratford.

Professor Amanda Broderick (Vice-Chancellor and President)

Dean Curtis (Deputy Vice-Chancellor)

Dean Curtis joined University of East London as Chief Finance Officer in February 2018. His responsibilities include ensuring financial viability of the University as well as the management of the finance, estates, information technology and sports functions.

Dean is a qualified chartered public finance accountant. He commenced his career in local government on a Youth Training Scheme before becoming a trainee accountant and qualifying in the National Health Service.

During his time at the NHS he was the Director of Finance of three London NHS Trusts and worked for the NHS Executive appraising substantial investment cases for new hospital developments, most notably at Saint Bartholomew's and Royal London Hospitals.

In 2000, he joined Queen Mary, University of London, as Director of Finance and Planning before becoming the Chief Administrative Officer in 2007.

In 2012, he was appointed Chief Strategy Officer, concentrating on implementing transnational education projects in China and Malta and on a distance-learning platform. He also led on ensuring local planning policy on the redevelopment of Whitechapel supported the implementation of a life science strategy.

Dean Curtis (Deputy Vice-Chancellor)

Professor Hassan Abdalla (Provost)

Professor Hassan Abdalla joined University of East London in 2011 as Dean of the School of Architecture, Computing and Engineering. He has more than 20 years of experience in both academia and industry.

From 2009 to 2011, Hassan was Dean of  College of Design at the University of Sharjah. Prior to that, he was Head of the Leicester School of Architecture and Spatial Design at De Montfort University Leicester.

He is an international authority in the fields of sustainability, smart/future cities, engineering design, Artificial Intelligence in design and factories of the future.  He is a Fellow of the Royal Society for the Encouragement of Arts, Manufacture and Commerce; Fellow of the Institute of Mechanical Engineers; and Principal Fellow of the Higher Education Academy. He was appointed by the Higher Education Funding Council for England (HEFCE) as an academic assessor for TEF2 and more recently as a TEF panel member for TEF3.
He is the author and co-author of over 100 papers published in high-impact journals and conferences worldwide. He has secured several millions of pounds for research projects from the European Union, Engineering and Physical Sciences Research Council (EPSRC) and industry. Most recently, he was the EU coordinator for the FP7 'Pan-European Data Centre Academy' project jointly with 12 companies and universities from across Europe. He is currently leading cutting-edge research jointly with Ford Motor Company and IBM.  Hassan also serves on the Advisory Professorial Board of several universities overseas.  For further information, please see Hassan's staff profile.

Professor Hassan Abdalla (Provost)

Professor Verity J Brown (Pro-Vice Chancellor Impact & Innovation)

Professor Verity J Brown, Pro Vice-Chancellor (Impact & Innovation), joined the University of East London in March 2019 after working at the University of St Andrews. She is a behavioural neuroscientist with an interest in the functions of the brain circuits that support executive functions and, in particular, the processes involved in cognitive biases.

Professor Brown's career in higher education management stems from her lifelong interest in creativity and how the creative process and creative people are managed. Her interest in creativity complements her research topic and Professor Brown enjoys teaching  as much as researching.

Professor Brown holds an undergraduate degree in psychology from UCL, a PhD in behavioural neuroscience from the University of Cambridge and an MBA from the Open University.

She has also worked as a cognitive psychologist exploiting neuroscientific methods. Professor Brown's studies examine how changes in brain functions, such as the effects of drugs, brain damage, normal ageing and degenerative diseases, impair mental ability.

Professor Verity J Brown (Pro-Vice Chancellor Impact & Innovation)

Dr Paul Marshall (Pro-Vice-Chancellor Careers & Enterprise)

Dr. Paul Marshall took up the role of Pro-Vice-Chancellor (Careers and Enterprise) in May 2019. Paul champions, develops and leads the delivery of the University's Vision 2028 'Future Professional' strategic objective. The vision will address industry and community skills gaps and deliver an increase in the diversity and inclusion of those 'employment prepared', and the co-production (with industry) of a 'showcase' skills gap solution.

A graduate of the University of Sussex (PhD, MA, BA (Hons)), he has 25 years' experience of working in the higher education sector, most recently serving for five years as a Board member of UPP, the UK's largest provider of campus student accommodation and specialist residential services. 

He previously served as Chief Executive of the Chartered Association of Business Schools and the Executive Director of the 1994 Group of Universities.  Paul has held numerous advisory positions within the UK Government.  In 2013, he engaged the support of the Prime Minister's Advisory on Enterprise, Lord Young of Graffham, to establish the Small Business Charter.   

Paul is a Fellow of the Royal Society of the Arts and the Institute of Directors and a former judge of the Times Higher Awards. In 2018 he was appointed by Kirsty Williams, AM, Cabinet Member for Education, Welsh Government, to the inaugural Board of the National Academy for Educational Leadership, Wales.  He is a member of the Universities UK International Transnational Education Advisory Board, and the Strategic Advisory Board of the Loughborough University, School of Business and Economics.

Dr. Paul Marshall (Pro-Vice-Chancellor Careers & Enterprise)

Dr Ian Pickup (Pro Vice Chancellor Education & Experience)

Ian Pickup is Pro Vice Chancellor (Education & Experience) and Chief Operating Officer, with responsibility for the leadership, development and effective delivery of the student experience. Prior to joining UEL in April 2019, Ian was Deputy COO (Student and Academic Experience) at SOAS University of London and previous roles include Head of the Student Experience at University College Cork, Ireland, and Director of Student Affairs at the University of Roehampton.

Ian holds a PhD in Education from the University of Roehampton, where he also worked as a Principal Lecturer, becoming a National Teaching Fellow of the Higher Education Academy in 2007 in recognition of his sector-leading work in physical education. He contributed to a range of national and international initiatives, including being the UK partner in an EU-funded project relating to early years teacher education across 5 countries. Ian also worked with international agencies to support practitioners to use sport as a tool for social cohesion and community development in post disaster contexts.

A qualified teacher and coach, Ian has authored key texts to support teacher education, and is a passionate advocate for the educational and social benefits of high quality and inclusive sport and physical activity. Ian currently chairs the East London Global Sport Strategy Board, and is a Trustee of the East London-based London Youth Rowing charity. Ian was among the first wave of professional rugby players with the Harlequins Rugby Club in the mid-1990s, and was a coach within the Harlequins Academy from 2000-2002.

Dr Ian Pickup (Pro Vice Chancellor Education & Experience)

Professor Bugewa Apampa (Dean of the Office of Institutional Equity)

Professor  Bugewa Apampa joined University of East London in July 2021 as Dean of the Office of Institutional Equity, with a remit to advance an inclusive, equitable, respectful and anti-racist environment for all. Her responsibilities include leading a programme of training, engagement and practice improvement activities to improve success and foster equity.
Bugewa is a qualified pharmacist and Fellow of the Royal Pharmaceutical Society. Following completion of a PhD in Pharmacology at the University of Manchester, she embarked on a 12-year career in pharmacy practice culminating in her appointment by Welwyn Hatfield Primary Care Trust as Project Director responsible for the implementation of the pharmacy contract. 
In 2005, she joined the University of Kent as a Clinical Lecturer at the Medway School of Pharmacy becoming Deputy Head of School and Director of Learning & Teaching in 2007. In 2013, she was appointed Director of Pharmacy at the University of Sussex, with a responsibility to establish a new Master of Pharmacy course. In 2014, she was appointed School Director of Teaching and Learning. In both institutions, with a vision that the transformative power of education can be unleashed through a systematic and evidence-based design of teaching, learning and assessments, she led the design and development of outcomes-focused, integrated core curricula for Pharmacy based on Pareto's principle of 'focusing on the vital few, and ignoring the trivial many'. 
Joining Birmingham City University in 2019, in the Access and Participation arena, she accrued wide-ranging experiences of working with staff and students across faculties, on projects designed to ensure that disadvantaged students, many of whom are from Black and Minority Ethnic backgrounds, realise the benefits of Higher Education. 
She is one of 35 Black (African/Caribbean, 2019) British female professors in the UK. Her work has been recognised with awards such as the University of Kent Faculty of Science Teaching Prize (2012) and the University of Sussex Vice Chancellor's Teaching Excellence Award for outstanding and innovative undergraduate teaching (2017). In March 2021, the University Alliance named Bugewa as one of the Inspirational Women of the Alliance. 

Bugewa Apampa (Dean of the Office of Institutional Equity)

Vanessa Varvas (Chief Marketing Officer)

Vanessa Varvas joined the University of East London in October 2018 as Director of Marketing and Student Recruitment and progressed to Chief Marketing Officer in March 2019. She leads the External Relations Directorate which has responsibility for Communications & Engagement and Marketing and Student Recruitment, bringing these disciplines into one integrated customer-facing team.

Vanessa has had experience in transforming organisations, developing and implementing strategic plans in established and start-up environments and extensive international experience with a global outlook and managing a matrix of key stakeholders.

Before joining the University of East London, Vanessa was Director of External Relations at the Newcastle University London, launching the London campus. Before that she was Head of the International Office at the University of West London following several appointments in a range of higher education institutions and service industries, including in China. 

She is a member of Chartered Institute of Marketing (CIM), Chartered Institute of Public Relations (CIPR Accredited Practitioner) and Institute of Directors (IoD). In addition, she has an MSc in Chinese Language, Business and International Relations from the University of Sheffield, a PG Diploma in Public Relations from CIPR and a BSc degree in Criminal Justice and Political Science from the University of Guelph, Canada. 

Vanessa is a keen advocate for Equality, Diversity and Inclusion and the power of physical activity and sport. She is also the Executive Sponsor for the UEL LGBTQ+ staff network.

Vanessa Varvas (Chief Marketing Officer)