Meet Krasimira

University of East London - #BeTheNext​ Creator - Krasimira Stoyneva

Krasimira Stoyneva is an award-winning fashion designer who pioneers the use of new materials and campaigns against animal cruelty with her slogan WEAR HAIR NOT FUR.

From late bloomer...

Krasimira came to UEL as a mature student after moving to England from her native Bulgaria. Having initially studied fine art she wanted to develop a way to express her creativity in a more functional and focused context – an ambition that led her to study fashion.

Unsure of her final destination, she applied to UEL late in the year and received a place on the Foundation Year, providing her with the fundamental skills and academic training to progress onto a BA. Award winner

The experience was life-changing, leading her to win the Diversity Now ‘Highly Commended’ award and the Vogue & Muuse ‘Young Vision’ award soon after graduating with a first class degree.

Krasimira has since established her own fashion label and is gaining recognition for her use of a synthetic hair material that she developed as an alternative to fur. She now collaborates with musicians, writers and artists – including Sophie Tea – to push her designs forward, while also teaching and mentoring to pass on her knowledge to the next generation of fashion designers.

Connect with Krasimira Watch UEL's Graduate Fashion Week
Krasimira holding ribbons
Krasimira with a colleague

Image gallery

Be the next creator

Follow in Krasimira's footsteps and find the course that will make you the next Creator - use the links below to find out more about Fashion, Art and Design and Performance courses at UEL.

BA (Hons) Fashion Design

This is a fast paced, hands on course amid the creative hub of East London, preparing students to take their place in the world of fashion.

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BA (Hons) Fashion Culture and Business

A communication and humanities orientated course that will deliver a curriculum based on the growing emergence of social responsibility within the industry of fashion.

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BA (Hons) Fashion Marketing

We'll teach you how to retail, brand and merchandise fashion. You'll discover promotional and sales strategies, learning how to take a new fashion product from the concept stage all the way to the high street store.

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BA (Hons) Fashion Buying, Merchandising & Innovation

A programme designed to introduce students to responsibilities and develop their understanding of the skills that are required for working as a buyer within fashion.

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