"Impressive and ambitious, Virality offers a new theory of the viral as a sociological event."
- Brian Rotman, Ohio State University
"Tarde and Deleuze come beautifully together in this outstanding book, the first to really put forward a serious alternative to neo-Darwinian theories of virality, contagion, and memetics. A thrilling read that bears enduring consequences for our understanding of network cultures. Unmissable."
- Tiziana Terranova, author of Network Culture
"Sampson is a great writer, and the language itself is affective: 'bullish', 'cynical' are words that become not just descriptive but gather a force of expression in Sampson's way of mapping techniques of the noncognitive in marketing and politics.” Jussi Parikka's review in Theory, Culture and Society."
- TCS Journal review of Virality
"[Virality] is an important interdisciplinary contribution to the understanding of network cultures not only because it puts into historical context how crowd behavior has been studied for the last hundred years, but also because it helps anyone interested in attaining a more in-depth understanding of Gilles Deleuze's philosophy; thus, Virality is a real contribution to assemblage theory and its relation to media archeology in terms of network analysis. For this reason, it is a book that anyone interested in understanding how social media functions at the beginning of the 21st century should seriously consider reading."
- Huffington Post book review by Eduardo Navas
"Virality participates in a growing scholarly trend within the humanities in which researchers criticize and propose alternatives to the reification of a methodological division between biology and culture. While dense, Virality treats a wide range of relevant scholarship as it presents a refreshing approach to contagion theory in what has been a stagnant area of scholarship… the book is both innovative and timely, which means that the work necessary to understand Sampson's connections will be well rewarded."
- Claire Barber in Reviews in Cultural Theory
Tony D Sampson (with Jussi Parikka) (eds.) The Spam Book: On Viruses, Porn and Other Anomalies from the Dark Side of Digital Culture, Cresskill, NJ: Hampton Press, 2009.
"Tony Sampson tackles the problem of modeling contagions by folding system instability over stability therein bringing inside the hitherto externality of the parasite model. He rehabilitates the figure of the juvenile virus writer for technocultural theory and revalorizes a "constitutive anomaly" that makes instability a key factor of stability in a network not given in advance, that is, not frozen, but sensitive to growth, uncertainty, and vulnerability. This idea of the network "in passage" is rich and foregrounds the robustness of the fragile."
- Gary Genosko's review of The Spam Book Leonardo Reviews
"Parikka and Sampson present the latest insights from the humanities into software studies. This compendium is for all you digital Freudians. Electronic deviances no longer originate in Californian cyber fringes but are hardwired into planetary normalcy. Bugs breed inside our mobile devices. The virtual mainstream turns out to be rotten. The Spam book is for anyone interested in new media theory."
- Geert Lovink, Dutch/Australian media theorist
"What if all those things we most hate about the Internet, the spam, the viruses, the phishing sites, the flame wars, the latency and lag and interruptions of service,and the glitches that crash our computers what if all these are not bugs, but features? What if they constitute, in fact, the way the system functions? The SpamBook explores this disquieting possibility."
- Steven Shaviro, DeRoy Professor of English, Wayne State University
"The first section, on 'Contagion', is strong on the question of the internal informational architecture of the web itself, analysing the particular topologies of networked spaces. It took me a while to grasp the logic behind this section, since the heading 'Contagion' seemed a secondary concern for a chapter that ultimately focused on the production of space.
In fact, this counter-intuitive framing of the subject is particularly useful - the paradigm here is one of process ontology, whereby a network is not identified with its physical infrastructure, but shown to be continually produced and transformed through the making and breaking of links, in dynamic processes of interaction.
The network, in this sense, does not carry contagion, but is constituted by the flows of contagion, 'a heterogeneous compositional force endemic to the network'. This theme opens up questions as to which biological concepts are most helpful in mapping the internet - the polemical thrust of the book is to reject images of functional organic completeness in favour of viral proliferation and productive malfunction."
- Ben Pritchett's Review for Mute