Dr Sharon N Hughes

Dr Sharon N. Hughes is a globally recognised expert in Black beauty culture, fashion marketing, and inclusive brand strategy. With over 25 years of experience across academia and industry, she brings a distinctive voice to the evolving conversation around authenticity, representation, and ethical storytelling in fashion and beauty.

As a published academic, Dr Hughes’s research explores the cultural production of Black women, consumer identity, and diversity in marketing. Her insights support brands in building meaningful connections with underrepresented audiences—translating cultural fluency into business impact. She has consulted for major fashion houses, including Chanel, Jeffrey Campbell, Macy's, and Limited Brands and advised educational institutions and global corporations on inclusive marketing, curriculum innovation, and leadership development.

A leading voice at the intersection of arts, technology, and business, she has worked with universities in the UK, US, Indonesia, Portugal and Dubai, bringing expertise in digital strategy, brand storytelling, and social media for fashion.