Rula Al Abdulrazak profile image

Dr Rula Al-Abdulrazak

Senior Lecturer

Branding and Global Marketing

, Royal Docks School Of Business And Law

Rula M. Al-Abdulrazak is a Senior Lecturer in International Marketing and Branding at the Royal Docks School of Business and Law, University of East London. Prior to academia, Rula held consultancy and specialist positions at a European Commission Business Centre and at AFPC/Shell operating company on the Mediterranean. 

Qualifications

  • MSc in Applied Positive Psychology and Coaching, to be completed in 2020, University of East London
  • PhD Doctoral of Philosophy in Management "The Branded Nation: a comparative review with reference to Syria and the United Arab Emirates", 2016, School of Management – Royal Holloway, University of London
  • Postgraduate Diploma in skills of teaching to inspire learning (inSTIL), 2005 Higher Education Development Department - Royal Holloway, University of London
  • MBA in International Management & Marketing, 2004, School of Management – Royal Holloway, University of London
  • Postgraduate Diploma in Accounting, 1998, Economics College, Damascus University
  • Postgraduate Diploma in Education & Psychology, 1996, Education College, Damascus University
  • BSc Economics and Management Degree, 1993, Economic College, Damascus University

Areas Of Interest

Rula is interested in creativity and reflexivity in teaching, learning, self-development, coaching, brand design, marketing and business growth. She enjoys using art and oil painting, creatively writing poems and short stories, and celebrating a better understanding and awareness of emotions and human psychology.

  • Public speaking (English & Arabic)

  • Practising positive psychology and coaching individuals and teams

  • Training and consultancy in branding, global marketing, positive leadership and systemic coaching

  • Interest 1

  • Research in national branding, international marketing (strategy and communication), and country of origin image.

  • Interest 2

  • Global and International Marketing

 

Publications

Browse past publications by year.

Full publications list

Visit the research repository to view a full list of publications