Dr Nazish Riaz, Associate MBA Director

Dr Nazish Riaz

Lecturer

Department of Strategy and Leadership , Royal Docks School Of Business And Law

Dr Nazish Riaz is an Associate MBA Director of Academic Quality and Integrity and Senior Lecturer In Strategy & Leadership. She is also a module leader for Marketing in Digital Age and Corporate Social Responsibility, which is a core MBA module.  She acquired her PhD in the area of Multimodality and Consumer Behaviour from the University of West London. Her area of research interest includes Digital Marketing, Digital Consumer Behaviour Multimodal Metaphors and their impact on consumer behaviour.

Qualifications

  • Doctors of Philosophy (PhD) in Business
  • Masters in Business Administration (MBA) Distinction
  • BA (Hons) Business Studies
Dr Nazish Riaz, Associate MBA Director

OVERVIEW

Dr. Nazish Riaz has extensive teaching experience in academia which spans over 9 years. Over these years she has taught courses on undergraduate and postgraduate levels to a diverse range of students including mature students. Additionally, she has led courses and modules at UK HEIs. Some of the modules taught include Research Methods, Researching Business Data, Digital Marketing, Social Media Marketing Analytics, Principle of Marketing, Global Marketing, Consumer Behaviour and Cross Culture Management.

Working in the capacity of Associate Director MBA for Academic Quality and Integrity her role also involves teaching on MBA, where she is leading and teaching on Marketing in the Digital Age and CSR. Apart from leading and managing the core module of the MBA, she is also the programme leader for the PG Certificate in Business Management. She also works as a Local Safeguarding Officer (LSO) for the Business School. Her role also involves working as an Academic Link tutor (ALT), for one of the biggest partners of the University, UNICAF.

CURRENT RESEARCH

  • Riaz, N. (2023), Most effective multimodal metaphors and their impact on consumer behaviour, on social media. To be published, under panel review.
  • Rigas, Dimitrios & Hussain, Hammad & Riaz, Nazish. (2017). Online Branding and Marketing: A User Perspective. 10.4018/978-1-5225-1793-1.ch002.
  • Rigas, Dimitrios & Riaz, Nazish. (2016). Multimodal Impact on Consumer Purchase Decisions: Initial Results. 9751. 94-105. 10.1007/978-3-319-39396-4_9.
  • Rigas, Dimitrios & Riaz, Nazish. (2015). E-Commerce Purchase Intention in Emerging Markets: The Influence of Gender and Culture. 90-100. 10.1007/978-3-319-20934-0_9.

TEACHING

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MODULES

  • Marketing in a Digital Age and Corporate Social Responsibility - MK7040

Publications

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Full publications list

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