Nazish Riaz - staff profile picture

Dr Nazish Riaz

Lecturer

Department of Strategy and Leadership , Royal Docks School of Business and Law

Dr Nazish Riaz is the MBA Director in the Royal Docks School of Business and Law, responsible for leading the flagship programme, quality assurance and transformative learning experience. She is an expert in digital marketing with research interests focusing on Multimodal Metaphors and their impact on consumer behaviour. She leads the core Next Generation Marketing module.

Qualifications

  • Doctors of Philosophy (PhD) in Business
  • Masters in Business Administration (MBA) Distinction
  • BA (Hons) Business Studies
Nazish Riaz - staff profile picture

OVERVIEW

Dr. Nazish Riaz has extensive experience in academia with experience teaching across undergraduate and postgraduate levels, as well as supporting the learning of a diverse range of students including mature, international and executive students. In addition to leading the design of the MBA, she has developed programmes on Social Media Marketing and for public sector cohorts. Nazish is a Local Safeguarding Officer (LSO) for the School.

Before taking on her current role, she served as Associate Director MBA for Academic Quality and Integrity, Programme Leader for the PG Certificate in Business Management and Academic Link tutor (ALT), for one of the biggest partners of the University.

CURRENT RESEARCH

  • Riaz, N. (2023), Most effective multimodal metaphors and their impact on consumer behaviour, on social media. To be published, under panel review.
  • Rigas, Dimitrios & Hussain, Hammad & Riaz, Nazish. (2017). Online Branding and Marketing: A User Perspective. 10.4018/978-1-5225-1793-1.ch002.
  • Rigas, Dimitrios & Riaz, Nazish. (2016). Multimodal Impact on Consumer Purchase Decisions: Initial Results. 9751. 94-105. 10.1007/978-3-319-39396-4_9.
  • Rigas, Dimitrios & Riaz, Nazish. (2015). E-Commerce Purchase Intention in Emerging Markets: The Influence of Gender and Culture. 90-100. 10.1007/978-3-319-20934-0_9.

TEACHING

MODULES

  • Marketing in a Digital Age and Corporate Social Responsibility - MK7040

Publications

Browse past publications by year.

Full publications list

Visit the research repository to view a full list of publications

The latest publication information will be shown here soon