Dr Mandis Khayati Gargari
Lecturer In Business And Artificial Intelligence
Lecturer
Business And Artificial Intelligence
Department of Business Entrepreneurship & Finance
I am a Lecturer (Assistant Professor in the US system) in the Department of Business Management, specialising in the interdisciplinary area intersecting Digital Innovation, Customer Experience, Digital Marketing Analytics and Artificial Intelligence (AI).
Qualifications
- PhD in Digital Innovation & Information Systems, School of Business & Management, Royal Holloway University of London, UK (2023)
- MSc in Engineering Management, University Putra Malaysia, Malaysia (2012)
- BSc in Industrial Engineering, Azad University, Iran (2009)
Areas Of Interest
- Customer Experience (CX) and Business Analytics
- Artificial Intelligence (AI) in Digital Innovation and Marketing
- Machine and Deep Learning
- Customer Experience in Immersive Technologies
- Application of AI in Healthcare
- Digital Innovation in Business
OVERVIEW
I am passionate about bridging the gap between digital innovation, customer insights and artificial intelligence (AI) within the realm of the business and management. If you are interested in studying for a PhD and/or further research collaboration in a relevant research area, please contact me via my email.
CURRENT RESEARCH
My research is focused on advanced frameworks to gather granular multivariate insights intro dynamic Customer Experience. My research is centred on developing deep and machine learning models using programming languages including Python and R.
MODULES
- Foundations of Marketing - MK4003
- Business Statistics and Data Analysis - SG4011
Publications
The last four years of publications can be viewed below.
Full publications list
Visit the research repository to view a full list of publications
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