Dr Julia Dane

Senior Lecturer

Programme Leader BA Advertising

Department of Media, Fashion & Communications , School Of Arts And Creative Industries

Julia Dane teaches in the field of advertising, media and cultural theory, with her research interests in gender and digital fandom.

Areas Of Interest

Julia's teaching and research relates to audience engagement with promotional media.

As such, she is interested in the history and development of consumer and audience research methods.

Her research has focussed on girls' engagement with female representation such as in music video, postfeminist neoliberal discourse within the Twilight Saga, and is currently working on digital fandom practices.

CURRENT RESEARCH

"Lynx: The challenges of lad culture" Julia Dane & Catherine Yoon in The Advertising Handbook (2009) Powell, H., Hardy, J., Hawkin, S., & MacRury, I. Routledge, London
Julia Dane (2012) . Girls; running the world or growing up too fast?
Julia Dane. What Happened To Girl Power? Girls and Nostalgia Networking Knowledge Vol 5, No 1 (2012) Girlhood in Popular Culture

PUBLICATIONS

East London Literary Festival University of East London (2011) ‘Bella and Edward; a modern day fairy story?’
Sexualisation of Culture Conference at the Institute of Education, London, (2011) ‘Girls; running the world or growing up too fast?’
Transforming Audiences, University of Westminster (2007) ‘They’re trying to make us be like them’; music videos as a site of disidentification in growing up girl’
MeCCSA Leeds Metropolitan (2006) ‘Survival and Solidarity: Girls and Music Video’
PhD (2007) 'Girls' Talk; New Feminities, Old Moralities'

TEACHING

MODULES

Level 1 MS1407 Media and Gender
Level 1 CC1704 Media Lab1 Self Promotional Culture
Level 2 CC2503 The Television Audience
Level 2 CC2203 Sexual Cultures
Level 2 CC2702 Advertising and Consumer Research Methods
Level 3 CC3000 Dissertation in Cultural Studies and Creative Industries

Search