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Dr Julia Dane

Senior Lecturer

Programme Leader BA Advertising

Department of Media, Fashion & Communications , School of Arts and Creative Industries

Julia Dane teaches in the field of advertising, media and cultural theory, with her research interests in gender and digital fandom.

Areas Of Interest

Julia's teaching and research relates to audience engagement with promotional media.

As such, she is interested in the history and development of consumer and audience research methods.

Her research has focussed on girls' engagement with female representation such as in music video, postfeminist neoliberal discourse within the Twilight Saga, and is currently working on digital fandom practices.

On This Page


  • "Lynx: The challenges of lad culture" Julia Dane & Catherine Yoon in The Advertising Handbook (2009) Powell, H., Hardy, J., Hawkin, S., & MacRury, I. Routledge, London
  • Julia Dane (2012) . Girls; running the world or growing up too fast? 
  • Julia Dane. What Happened To Girl Power? Girls and Nostalgia Networking Knowledge Vol 5, No 1 (2012) Girlhood in Popular Culture


  • East London Literary Festival University of East London (2011) ‘Bella and Edward; a modern day fairy story?’
  • Sexualisation of Culture Conference at the Institute of Education, London, (2011) ‘Girls; running the world or growing up too fast?’
  • Transforming Audiences, University of Westminster (2007) ‘They’re trying to make us be like them’; music videos as a site of disidentification in growing up girl’
  • MeCCSA Leeds Metropolitan (2006) ‘Survival and Solidarity: Girls and Music Video’
  • PhD (2007) 'Girls' Talk; New Feminities, Old Moralities'


BA (Hons) Advertising

Learn about the advertising industry what it does, how it works and how it's changing in relation to the world that it shapes and that helps shape it.

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BA (Hons) Journalism

Get a practical grounding in print, radio, photo and online journalism and learn how to produce authoritative, incisive and imaginative work.

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  • Level 1 MS1407 Media and Gender
  • Level 1 CC1704 Media Lab1 Self Promotional Culture
  • Level 2 CC2503 The Television Audience
  • Level 2 CC2203 Sexual Cultures
  • Level 2 CC2702 Advertising and Consumer Research Methods
  • Level 3 CC3000 Dissertation in Cultural Studies and Creative Industries