Crispin Reed
Senior Lecturer In Strategic Innovation Practice
Senior Lecturer
Department of Strategy and Leadership
Versatile polymath with global experience, accomplished as a leader, entrepreneur, academic, and coach, blending expertise in consultancy, marketing, brand innovation, and research. Trusted advisor to boards and senior teams, known for shaping strategy, driving transformation, and integrating commercial insight with academic rigour to unlock innovation and growth.
Qualifications
- Bachelor of Business Administration (University of Dundee)
OVERVIEW
Versatile polymath, with extensive global experience, accomplished leader, and entrepreneur with a distinctive blend of expertise spanning management consultancy, marketing, brand innovation, and qualitative research. A seasoned executive coach and academic, adept at tackling complex business challenges with analytical depth and creative problem-solving. Extensive experience in forging strategic alliances with senior leadership teams, guiding decision-making, and driving transformation across diverse industries. Passionate about integrating commercial acumen with academic rigour to shape innovative strategies, unlock growth, and foster executive development. A trusted advisor to boards, entrepreneurs, and organisations seeking research-driven insights and breakthrough innovation. Global experience includes working in Asia as well as establishing and growing UK operations for US and German-based companies.
CURRENT RESEARCH
Currently undertaking a study: ‘Understanding the impact of poor sleep and nutrition on the well-being and performance of UK construction workers’.
MODULES
Marketing in the digital age and corporate social responsibility
PUBLICATIONS
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Publications
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Full publications list
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