Dr 'Tunji Gbadamosi

Dr Ayantunji Gbadamosi

Associate Professor

Department of Business Entrepreneurship & Finance , Royal Docks School of Business and Law

Dr Ayantunji Gbadamosi {(BSc (Hons), MSc, PhD, FHEA, FCIM, FCMI} is the course leader for BSc (Hons) International Business Management (Top-up).

Qualifications

  • BSc, MSc, PhD
  • Fellow of the Chartered Institute of Marketing (FCIM)
  • Fellow of the Higher Education Academy (FHEA)

Areas Of Interest

  • Consumer behaviour
  • SME marketing
  • Marketing communications
  • Marketing to children
Dr 'Tunji Gbadamosi

OVERVIEW

Dr Ayantunji Gbadamosi (BSc (Hons), MSc, PhD, FHEA, FCIM, FCMI) is an Associate Professor in Marketing and Course Leader for BSc (Hons) International Business Management (Top-up). 

He has over two decades of lecturing experience in higher education institutions in the UK and overseas. Before joining academia, he gained three years of industry experience. 

He has also served as Research Coordinator and Chair of the Research and Knowledge Exchange Committee in the School.

He received his PhD from the University of Salford, UK. Dr 'Tunji Gbadamosi has published over one hundred outputs, including journal articles, book chapters, edited books, a monograph, conference papers, and case studies. 

His research has been published in a range of refereed journals, including:

  • Industrial Marketing Management
  • World Development Journal of Strategic Marketing
  • Journal of Brand Management
  • Thunderbird International Business Review
  • International Journal of Market Research
  • International Journal of Retail and Distribution Management
  • Marketing Intelligence and Planning
  • Social Marketing Quarterly
  • Nutrition and Food Science
  • Young Consumers
  • Journal of Fashion Marketing and Management
  • Society and Business Review
  • International Journal of Consumer Studies
  • International Journal of Small Business and Enterprise Development
  • Entrepreneurship and Regional Development
  • International Journal of Entrepreneurship
  • Innovation Journal of Place Branding and Public Diplomacy

He is the author of:

  • Low-income Consumer Behaviour.

He is the editor of: 

  • Young Consumer Behaviour (Routledge, 2018)
  • The Handbook of Research on Consumerism and Buying Behaviour in Developing Nations (IGI Global, 2016)
  • Exploring the Dynamics of Consumerism in Developing Nations (IGI Global, 2019)
  • Contemporary Issues in Marketing (SAGE, 2019) 

He has co-edited: 

  • Principles of Marketing: A Value-Based Approach (Palgrave, 2013)
  • Entrepreneurship Marketing: Principles and Practice of SME Marketing (Routledge, 2011)
  • Entrepreneurship Marketing: Principles and Practice of SME Marketing (Second edition) (Routledge, 2020)

Dr Gbadamosi is an editorial board member for several journals. 

He has supervised undergraduate and postgraduate students, including twelve PhD students. He has also examined thirty doctoral candidates. 

He is the current Programme Chair of the Academy of African Business Development (AABD). 

His research interests include: 

  • Consumer behaviour
  • SME marketing
  • Marketing to children
  • Marketing communications 

His paper won the EMERALD Best Paper Award at the International Academy of African Business Development (IAABD) conference in 2014. 

He is listed in Who’s Who in the World.

EXTERNAL ROLES

Editorial Board Membership

  1. Journal of Global Marketing (Routledge)
  2. Journal of African Business (Routledge)
  3. African Journal of Economic and Management Studies (Emerald)

Manuscript Review

I am an ad hoc reviewer of manuscripts for these journals and conferences:

  1. European Journal of Marketing
  2. Marketing Intelligence and Planning
  3. Journal of Customer Behaviour
  4. International Journal of Retail and Distribution Management
  5. International Journal of Consumer Studies
  6. Technology Analysis and Strategic Management
  7. Journal of African Business
  8. Management Research Review
  9. Arts and Social Sciences Journal
  10. Social Marketing Quarterly
  11. Journal of General Management
  12. Journal of Marketing for Higher Education
  13. Industry and Higher Education
  14. South Asian Journal of Global Business Research
  15. Foresight
  16. African Journal of Economic and Management Studies
  17. International Journal of Bank Marketing
  18. Qualitative Market Research: International Journal
  19. The Social Science Journal
  20. Irish Educational Journal
  21. Journal of Strategic Marketing
  22. Journal of Management Development
  23. Irish Educational Studies
  24. Journal of Economic Surveys
  25. Journal of Global Marketing
  26. Academy of Marketing Conference
  27. International Academy of African Business and Development (IAABD) Conference

External Examiner/Advisor roles

  • University of Chester, Faculty of Business and Management, PG Revalidation Nov. 2016 University of Ghana
  • Business School, Ghana, External Assessor for Academic Staff Promotion, February/March, 2018

Undergraduate programmes (External Examiner role)

  • Westminster Business School (Marketing and Business Strategy) - Oct 2013 - Oct 2017
  • University of Chester, Faculty of Business and Management, Oct 2016 - Oct 2018
  • University of Northampton, Faculty of Business and Management, Oct 2016 - till date
  • University of Lancaster, Management School (Sunway), Oct 2019 -  till date

Postgraduate Taught programme (External Examiner role)

  • University of Suffolk, MBA Programme, September 2018 - till date
  • Postgraduate Research Degree (External Examiner role)
  • DBA Examination at Edinburgh Napier University - December 2012
  • PhD Examination at Edinburgh Napier University - January 2014
  • PhD Examination at Northumbria University, Newcastle - February 2014
  • PhD Examination at the University of Wales - October 2014
  • PhD Examination at Leeds Beckett University - February 2015
  • PhD Examination at London Metropolitan University - January 2016
  • PhD Examination at Leeds Beckett University - September 2016
  • MPhil Examination at London Metropolitan University - November 2016
  • MPhil, Examination, University of Ghana - October 2018
  • PhD Examination, Brunel University - January 2019
  • PhD Examination, Manchester Metropolitan University  - February 2019
  • PhD Examination, University of Bolton - August 2019
  • DBA Examination, Staffordshire University - January 2020
  • DBA Examination, University of The West of Scotland - June 2020

Other External Roles

  • Programme Chair, Academy of African Business Development (AABD) conferences May, 2016 –

CURRENT RESEARCH

He is part of a strong national and international research network in the marketing discipline. This includes collaborations linked to his edited books and connections with academics through major conferences. 

He has both independent and collaborative research plans across several interrelated themes, including: 

  • Postmodernism
  • Acculturation and ethnic minority consumption
  • Ethnic entrepreneurship
  • Symbolic consumption
  • Brand relationships in relation to ethnic consumers 

He plans to develop this work through research funding applications, leading to robust submissions to high-quality peer-reviewed journals.

  • PhD supervision
  • Module Leader: Consumer Behaviour (Undergraduate)
  • Module Leader: Contemporary Issues in Marketing (Undergraduate)
  • Module Leader: Global Marketing (Undergraduate)
  • Module Leader: Research Methodology (Postgraduate)
  • Team member: Marketing in the Digital Age (Postgraduate)

PUBLICATIONS

Visit the UEL research repository to view a full list of publications.

Publications

Browse past publications by year.

Full publications list

Visit the research repository to view a full list of publications

Research repository

Teaching