Dr Ayantunji Gbadamosi

Dr Ayantunji Gbadamosi {(BSc (Hons), MSc, PhD, FHEA, FCIM, FCMI} is associate professor in marketing and course leader for BSc (Hons)  International Business Management (Top-up). He has over two decades of lecturing experience in various Higher Education institutions both in the UK and overseas, in addition to his three years' experience in the industry prior to joining academia. He has once served as the research coordinator and the chair of the Research and Knowledge Exchange Committee in the School.

He received his PhD from the University of Salford, UK. Dr 'Tunji Gbadamosi has over 100 publications - journal articles, chapters in edited books, edited books, monograph, conference papers, and case studies. His papers have been published in a variety of refereed journals including Industrial Marketing Management, World Development, Journal of strategic Marketing, Journal of Brand Management, Thunderbird International Business Review, International Journal of Market Research, International Journal of Retail and Distribution Management, Marketing intelligence and Planning, Social Marketing Quarterly, Nutrition and Food Science, Young Consumers, Journal of Fashion Marketing and Management, Society and Business Review, International Journal of Consumer Studies, International Journal of Small Business and Enterprise Development, Entrepreneurship and Regional Development, International Journal of Entrepreneurship and Innovation, Journal of  Place Branding and Public Diplomacy.

He is the author of the book entitled Low-income Consumer Behaviour and the editor of Young Consumer Behaviour (Routledge, 2018), The Handbook of Research on Consumerism and Buying Behaviour in Developing Nations (IGI Global, 2016), Exploring the Dynamics of Consumerism in Developing Nations (IGI, Global, 2019), and Contemporary Issues in Marketing (SAGE, 2019). His co-edited books are: (a) Principles of Marketing - A Value-Based Approach (Palgrave, 2013), (b) Entrepreneurship Marketing: Principles and Practice of SME Marketing (Routledge 2011),  (c) Entrepreneurship Marketing: Principles and Practice of SME Marketing (Second edition) (Routledge, 2020), and (d) Religion and Consumer Behaviour in Developing Nations (Edward Elgar, 2021).

Dr Gbadamosi is an editorial board member of several journals. He has supervised several undergraduate and postgraduate students including 12 PhD students to successful completion and served as an examiner for 30 doctorate degree examinations. He is the current Programme Chair of the Academy of African Business Development (AABD). His research interest lies in Consumer Behaviour, SME Marketing, Marketing to Children, and Marketing Communications. His paper won the EMERLAD Best paper award at the International Academy of African Business Development (IAABD) conference, 2014. He is listed in Who's Who in the World.