Dr Alessandro Bigi profile

Dr Alessandro Bigi



Department of Strategy and Leadership , Royal Docks School of Business and Law


  • PhD - Royal Institute of Technology, Stockholm, Sweden
  • MBA - Rotterdam School Of Management, Erasmus University. Rotterdam, The Netherlands

Areas Of Interest

Digital Marketing, Marketing, Political Marketing

On This Page


Alessandro has worked in higher education as a researcher and a professor at Franklin University Switzerland, University of Verona and University of Brescia. His research focuses on digital marketing, artificial intelligence and strategy, tourism marketing, wine marketing.

External roles

Visiting Professor – Università degli Studi di Verona


Food tourism in Italy.


'Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation' T Eriksson, A Bigi, M Bonera - The TQM Journal, 2020


BSc (Hons) Marketing

Our BSc (Hons) Marketing programme prepares you for a professional career in marketing management and introduces you to key subjects of marketing including economics, accounting, consumer behaviour, digital marketing, social media marketing, brand management and corporate social responsibility.

Read more

MBA Master of Business Administration - Digital Marketing

The MBA (Digital Marketing) is a digital marketing analytics pathway through our dynamic and contemporary MBA degree - designed to produce marketing business leaders of the future. The rapidly changing business contexts, technological advancements and social transformations means marketing practices now rely heavily upon analysis and interpretation of digital data.

Read more