Kyureto showcases a new model for sustainable travel
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Published
08 June 2026
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Travellers often want to take home something that reflects the places they visit, but finding authentic local products can be difficult.
A new venture is aiming to change that by placing selected items from local makers in hotels and travel spaces, helping visitors discover local culture while supporting small businesses and more sustainable ways of shopping.
Kyureto explained its mission at a Sustainable Business Growth Session held at University of East London’s TerraDock on 3 June.
At the heart of Kyureto is a simple but powerful idea.
“We want to bring things people won’t find anywhere else, truly local and made locally,” says Co-Founder Camile Lorigo.
By placing thoughtfully vending machines in hotel lobbies and travel hubs, Kyureto curates “mini experiences” tied to place and culture. More importantly, it creates a link between travellers and local makers, supporting small businesses that often struggle for visibility.
A defining feature of Kyureto’s approach is its commitment to sustainability, grounded in practicality and transparency, according to Co-Founder Amandine Yoh.
This thinking defines the operations of the business, from prioritising local and independent producers to reducing unnecessary packaging and using low-impact delivery methods such as bikes. The result is a business model that moves beyond sustainability as an add-on and instead embeds it as a daily standard.
A key insight discussed during the session was the disconnect between tourists and local communities. Despite growing demand for authenticity, many tour operators still struggle to connect guests with the places they visit. Kyureto aims to embed local culture into the guest journey, turning hotel and travel spaces into platforms for storytelling, discovery, and community visibility.
Younger travellers, in particular, want to combine authentic local experiences with digital integration, and ethical consumption. Through QR-enabled storytelling, and interactive journeys, Kyureto blends physical retail with digital discovery.
The session offered a chance for Kyureto to share insights with other members of TerraDock, the growth hub based at UEL’s Royal Docks Centre for Sustainability.
Kyureto’s shift to values-led consumption aligns with wider innovation and enterprise thinking across the UEL ecosystem, particularly around sustainability and entrepreneurship.