UEL campaigns win content marketer award

The University of East London's (UEL) Brand and Marketing Department has achieved a significant milestone with one of its team being named Content Marketer of the Year at the Higher Education Content Marketing Awards.

Marketing campaign assistant Rukshana Shaw-Porter was presented with the coveted award during the Higher Education Marketing Conference held in London. The award recognises individuals whose innovative thinking and creativity in content marketing have yielded remarkable results for their institution.

The panel of judges praised Rukshana’s contributions, highlighting her as “an inspirational example of a content marketer at the coal face of the profession who ensures that the institution’s approach is values-led, and that diversity is built into her delivery”.

Reflecting on her achievement, Rukshana said, 

I've been working at UEL for almost two years now, and in terms of my marketing career, I don’t come from a Higher Ed background. The fact that I have been able to come into this role, learn more about the sector, and be given so many opportunities for growth has been really beneficial to my professional development. My team have been really supportive of me as well!"

She continued, “It’s also great to be in an environment that practises the ethos of hands-on learning that we constantly promote to potential students. I work with so many brilliant teams across the External Relations Department and the wider University, so I’m always learning something new, which allows me to bring in different insights across the projects I work on.”

The Higher Education Content Marketing Awards celebrate outstanding achievements in content marketing within the higher education sector.

David Smith, Associate Director of Brand and Marketing at UEL, said, “We are extremely proud of Rukshana. She has made a significant contribution to the UEL brand. Her innovative, values-led approach and commitment to diversity have been central in creating engaging content that resonates with our audience and helps us meet campaign and recruitment targets.”

Adding to her recent achievements, Rukshana is also nominated for the Rising Star award at the upcoming Heist Awards on 11 July. “I’ve got my fingers crossed for more success there too!" she said.