London Higher CEO Dr Diana Beech said, "I am delighted that through an open, fair and competitive election process, we have been able to appoint Professor Amanda Broderick as chair. Her entrepreneurial spirit, strong background in higher education, and leadership experience means that she has the insight and expertise to lead London Higher in demonstrating the benefits of higher education in London as we begin to rebuild and recover.
"I know that under her leadership, and with a strong team around her, London Higher will continue to play a pivotal role in these critical times for our members across the capital."
Professor Broderick succeeds Professor Paul Layzell, vice-chancellor of Royal Holloway, University of London, who has chaired the organisation for the past four years.
He said, "At this time of challenge and change, the vital work of London Higher has never been more important. I know that our members will work closely with Amanda and the London Higher team to showcase the opportunities that a higher education in London can provide."
Professor Broderick has previously led in and held professorships at the Universities of Newcastle, Salford, Durham, Coventry and Aston. Her research lies in the fields of international business, marketing psychology and strategic communications.