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BA (Hons) Advertising

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Course overview

Start date

September 2018

Subject area

Business and Marketing

Attendance

Full-time

Part-time

Learning

On campus

Course summary

The world is filled with advertising. From street billboards to TV catchphrases, from the back of newspapers to the front of football shirts, from internet pop-ups to… well, anywhere with an empty space to fill. It’s a huge, rich part of our everyday life and cultural experience – and it’s changing fast.

At the University of East London, we offer you a unique insight into this exciting, swift-moving world. You’ll learn all about the advertising industry: what it does, how it works and how it’s changing in relation to the world that it shapes and that helps shape it.

You’ll learn about branding, market research techniques and digital media production, and take a detailed look at how today’s consumer society works.

Guided by industry experts, you’ll have the best chance not just to study but also to learn while at work in this ever-expanding industry.

You’ll be involved in work placements and consumer research projects. We’ll give you the chance to study everything from promotional media practices to photography and cultural theory while you also learn the best media and digital production skills.

If you don’t meet the entry requirements for a BA, you can study this course as an ‘extended’, four-year programme. In your first year, you’ll take a foundation year which prepares you for a successful transition to the BA course.

UCAS points

112

Course options

Degree

UCAS code

N561

UCAS points

Less points?

Course options

Degree + Foundation year

Contact us

If you have any questions, talk to a member of our Applicant Enquiries team on +44 (0) 20 8223 3333 or email study@uel.ac.uk.

Get in touch

100%

In the 2017 National Student Survey, 100% of our students said they were happy with the quality of our course.

Kick-start to your career

You’ll receive a unique combination of creative, theory-based learning, industry experience and hands-on media production expertise. It will give you the best chance of securing a career in the advertising and promotional industries.


Industry experts

You’ll be taught by industry professionals, from planners and strategists to photographers and creatives, and enjoy the opportunity of a work placement or project within the cultural and creative industries.

Practical experience

You can gain practical experience by running vibrant projects such a poster campaign, presenting an advertising pitch or creating a viral advert.

EnquireVisit UEL

Rory O’Neill

 Advertising, BA (Hons)

 

I wouldn't have been able to get where I am today without the amazing guidance and support from my lecturers on the Advertising degree.

Fees and funding

Tuition Fee Loan

You can apply for a loan to cover the cost of your tuition fees, which will be paid directly to UEL. There are no up-front fees required. Repayment only starts after you finish your course and are earning over £25,000. If you haven’t finished repaying your loan after 30 years it will be automatically cancelled.

To apply visit gov.uk/student-finance

Maintenance Loan

You can apply for a loan to help with living costs such as food, travel and accommodation. How much you can borrow depends on where you live and study, and whether you are currently on welfare benefits. The maximum loan you can apply for is £12,382.

To apply visit gov.uk/student-finance

Supplementary Grants

The government also offer the following additional support:

-          Parent’s Learning Allowance

-          Adult Dependants' Grant

-          Childcare Grant

-          Disabled Students’ Allowance

For further information visit gov.uk/student-finance

We appreciate that finance is one of the key considerations when you're applying to university. That's why alongside your Government loan, you can apply for scholarships to help towards your finances. We've invested over £2 million worth of scholarships to financially assist new students, starting in September 2018. If you're awarded a scholarship you don't need to pay it back.

All students will receive:

 Ebooks

Bursaries Schemes for which you can apply

Care Leaver and Foyer Bursary - up to £1,500

Progression Bursary - up to £2,000

Engagement Bursary - up to £2,000

Hardship Bursary - up to £2,000

Helena Kennedy Foundation - £1,500

Going Global – awards range from £300 - £700

Scholarships Schemes for which you can apply

Vice Chancellor Scholarship - up to £27,750 over three years

Dean Scholarship - up to £13,500 over three years

Civic Engagement Scholarship - £1,000

EU Scholarship (EU Only) - £1,000

ELSEF Scholarsip - £1,000

UTC Scholarship - £1,500

Sports Scholarships - up to £6,000

Team UEL Scholarship - £1,000


There are a number of external organisations that offer financial help to
students. Please see the below list to view additional support options.
Alternatively, you can visit the Scholarship Search website.

Please note that the University of East London is not responsible for
the content of these external sites and is not associated in any way
with the funding schemes and their application processes.

Bank Of England Scholarship Programme

European Funding Guide

The Student Disability Association Fund

Sir John Cass’s Foundation

The Leverhulme Trade Charities Trust

The Newby Trust

Walcot Foundation

Scholarships Search

Some courses offer the option of a placement year, giving you the chance to gain valuable work experience in a relevant industry between your second and third years. If you are an international student on a Tier 4 visa, you are able to undertake a placement if it is an integral and assessed part of your course.

In 2018/19 placement year tuition fees are set at £1,060.

The Student Money Advice and Rights Team (SMART) are here to help you navigate your finances while you're a student at the University of East London.

We can give you advice, information and guidance on government and university funds so that you receive your full funding entitlement.

Email: study@uel.ac.uk

Phone: 020 8223 4444

Tuition fees
UK
£9,250
You don't need to pay this up front
Tuition fees are subject to annual change. Fees for future years will be published in due course.

Tuition Fee Loan

You can apply for a loan to cover the cost of your tuition fees, which will be paid directly to UEL. There are no up-front fees required. Repayment only starts after you finish your course and are earning over £25,000. If you haven’t finished repaying your loan after 30 years it will be automatically cancelled.

Maintenance Loan

From academic year 2018/19, part-time students can access maintenance loans from Student Finance England.

You can apply for a loan to help with living costs such as food, travel and accommodation.
Part-time students need to study their courses at a rate of at least 25% of an equivalent full-time course in each academic year.

For further information visit gov.uk/student-finance

We appreciate that finance is one of the key considerations when you're applying to university. That's why alongside your Government loan, you can apply for scholarships to help towards your finances. We've invested over £2 million worth of scholarships to financially assist new students, starting in September 2018. If you're awarded a scholarship you don't need to pay it back.

All students will receive
:
 Ebooks

Bursaries Schemes for which you can apply
Hardship Bursary -up to £2,000
Going Global – awards range from £300 - £700

Scholarships Schemes for which you can apply
Civic Engagement Scholarship - £1,000
Sports Scholarships - up to £6,000
Team UEL Scholarship - £1,000



Some courses offer the option of a placement year, giving you the chance to gain valuable work experience in a relevant industry between your second and third years. If you are an international student on a Tier 4 visa, you are able to undertake a placement if it is an integral and assessed part of your course.

In 2018/19 placement year tuition fees are set at £1,060.

There are a number of external organisations that offer financial help to
students. Please see the below list to view additional support options.
Alternatively, you can visit the Scholarship Search website.

Please note that the University of East London is not responsible for
the content of these external sites and is not associated in any way
with the funding schemes and their application processes.

Bank Of England Scholarship Programme

European Funding Guide

The Student Disability Association Fund

Sir John Cass’s Foundation

The Leverhulme Trade Charities Trust

The Newby Trust

Walcot Foundation

Scholarships Search

The Student Money Advice and Rights Team (SMART) are here to help you navigate your finances while you're a student at the University of East London.

We can give you advice, information and guidance on government and university funds so that you receive your full funding entitlement.

Email: study@uel.ac.uk

Phone: 020 8223 4444

Tuition fees
UK
£2,310

Price per 30 credit module

Tuition fees are subject to annual change. Fees for future years will be published in due course.

Tuition Fee Loan

You can apply for a loan to cover the cost of your tuition fees, which will be paid directly to UEL. There are no up-front fees required. Repayment only starts after you finish your course and are earning over £25,000. If you haven’t finished repaying your loan after 30 years it will automatically be cancelled.

For information visit gov.uk/student-finance

Please note EU students can only apply for their funding using a paper application form.
To download a form visit www.gov.uk/student-finance-forms

We appreciate that finance is one of the key considerations when you're applying to university. That's why alongside your Government loan, you can apply for scholarships to help towards your finances. We've invested over £2 million worth of scholarships to financially assist new students, starting in September 2018. If you're awarded a scholarship you don't need to pay it back.

All students will receive:

 Ebooks

Bursaries Schemes for which you can apply

Care Leaver and Foyer Bursary - up to £1,500

Progression Bursary - up to £2,000

Engagement Bursary - up to £2,000

Hardship Bursary - up to £2,000

Helena Kennedy Foundation - £1,500

Going Global – awards range from £300 - £700

Scholarships Schemes for which you can apply

Vice Chancellor Scholarship - up to £27,750 over three years

Dean Scholarship - up to £13,500 over three years

Civic Engagement Scholarship - £1,000

EU Scholarship (EU Only) - £1,000

ELSEF Scholarsip - £1,000

UTC Scholarship - £1,500

Sports Scholarships - up to £6,000

Team UEL Scholarship - £1,000


There are a number of external organisations that offer financial help to
students. Please see the below list to view additional support options.
Alternatively, you can visit the Scholarship Search website.

Please note that the University of East London is not responsible for
the content of these external sites and is not associated in any way
with the funding schemes and their application processes.

Bank Of England Scholarship Programme

European Funding Guide

The Student Disability Association Fund

Sir John Cass’s Foundation

The Leverhulme Trade Charities Trust

The Newby Trust

Walcot Foundation

Scholarships Search

Some courses offer the option of a placement year, giving you the chance to gain valuable work experience in a relevant industry between your second and third years. If you are an international student on a Tier 4 visa, you are able to undertake a placement if it is an integral and assessed part of your course.

In 2018/19 placement year tuition fees are set at £1,060.

The Student Money Advice and Rights Team (SMART) are here to help you navigate your finances while you're a student at the University of East London.

We can give you advice, information and guidance on government and university funds so that you receive your full funding entitlement.

Email: study@uel.ac.uk

Phone: 020 8223 4444

Tuition fees
EU
£9,250
You don't need to pay this upfront
Tuition fees are subject to annual change. Fees for future years will be published in due course.

Tuition Fee Loan

You can apply for a loan to cover the cost of your tuition fees, which will be paid directly to UEL. There are no up-front fees required. Repayment only starts after you finish your course and are earning over £25,000. If you haven’t finished repaying your loan after 30 years it will be automatically cancelled.

Maintenance Loan

From academic year 2018/19, part-time students can access maintenance loans from Student Finance England.

You can apply for a loan to help with living costs such as food, travel and accommodation.
Part-time students need to study their courses at a rate of at least 25% of an equivalent full-time course in each academic year.

For further information visit gov.uk/student-finance

We appreciate that finance is one of the key considerations when you're applying to university. That's why alongside your Government loan, you can apply for scholarships to help towards your finances. We've invested over £2 million worth of scholarships to financially assist new students, starting in September 2018. If you're awarded a scholarship you don't need to pay it back.

All students will receive
:
 Ebooks

Bursaries Schemes for which you can apply
Hardship Bursary -up to £2,000
Going Global – awards range from £300 - £700

Scholarships Schemes for which you can apply
Civic Engagement Scholarship - £1,000
Sports Scholarships - up to £6,000
Team UEL Scholarship - £1,000



Some courses offer the option of a placement year, giving you the chance to gain valuable work experience in a relevant industry between your second and third years. If you are an international student on a Tier 4 visa, you are able to undertake a placement if it is an integral and assessed part of your course.

In 2018/19 placement year tuition fees are set at £1,060.

There are a number of external organisations that offer financial help to
students. Please see the below list to view additional support options.
Alternatively, you can visit the Scholarship Search website.

Please note that the University of East London is not responsible for
the content of these external sites and is not associated in any way
with the funding schemes and their application processes.

Bank Of England Scholarship Programme

European Funding Guide

The Student Disability Association Fund

Sir John Cass’s Foundation

The Leverhulme Trade Charities Trust

The Newby Trust

Walcot Foundation

Scholarships Search

The Student Money Advice and Rights Team (SMART) are here to help you navigate your finances while you're a student at the University of East London.

We can give you advice, information and guidance on government and university funds so that you receive your full funding entitlement.

Email: study@uel.ac.uk

Phone: 020 8223 4444

Tuition fees
EU
£2,310
price per 30 credit module
Tuition fees are subject to annual change. Fees for future years will be published in due course.

At UEL, we understand that studying in another country is a big financial commitment. If you apply early for an undergraduate, you may be entitled to a scholarship of up to £4,000.You can find out more about the international scholarships here.

The Student Money Advice and Rights Team (SMART) also run an Emergency International Fund to assist international students in hardship.

You can contact our SMART team on 02082233333 or study@uel.ac.uk

As part of the Tier 4 student visa requirements, UK Visas and Immigration (UKVI) estimate that you will need £1,265* per month to cover your living costs. It includes expenses for accommodation, food and drink, travel within London, text books, entertainment, clothing, toiletries and laundry. Most Tier 4 students are required to show they have sufficient funds to cover the first nine months of the course before they start- a total of £11,385- in addition to the tuition fees. You can find more information about the specific requirements of the Tier 4 student visa here. The amount that you will spend can vary depending on your lifestyle. The UKCISA International Student Calculator can help you plan and manage your money.

* Please note the Immigration Rules are subject to change and this figure is likely to be increased by UKVI year on year. Please therefore check our ISA pages (www.uel.ac.uk/isa) for more information at the time of preparing your visa application.

Deposits and paying by instalments

International students are required to pay a deposit prior to being issued a Confirmation of Acceptance for Studies (CAS).

Your remaining balance will be paid in five monthly instalments over your first term. The first of these instalments must be paid when completing your enrolment on arrival at UEL. Please follow the payment instructions here

After the required payment has been made, you will be asked to complete the online International Student Reply Form to confirm your acceptance of our offer and of our terms of admittance and fees policy.

Our International team at UEL are available for advice and guidance on studying in London, fees, scholarships and visa requirements.

Email: international@uel.ac.uk

Tuition fees
International
£11,880
Tuition fees are subject to annual change. Fees for future years will be published in due course.

Entry requirements

112

New UCAS Points

From
A Level
Must include passes at A2 in at least two subjects.
From
Btec
Extended Diploma or Diploma
From
International Baccalaureate
Diploma with 25 points including a minimum of 15 points at Higher Level.
We would normally expect you to have Grade C in GCSE English and maths (See below for accepted equivalences)

INTERNATIONAL

(Including European Union)

We accept a range of qualifications from across the world. Please see our country pages for information on specific entry requirements for your country.

If you don’t quite meet the academic requirements for this course, you can apply with an additional foundation year. Read more about the International Foundation Programme.

SEE YOUR COUNTRY

Access to HE Diploma (QAA approved) with 60 credits overall and 45 credits at Level 3

We will also consider the UEL New Beginnings pre-entry course

Overall IELTS score of 5.5 with a minimum of 5.5 in Reading, Writing, Listening and Speaking (or recognised equivalent).

If you do not meet the academic English language requirements for your course, you may be eligible to enrol onto a pre-sessional English programme. The length of the course will depend on your current level of English and the requirements for your degree programme. We offer a 5-week and an 11-week pre-sessional course. Find out more here.

Level 2 equivalences such as Level 2 Functional Skills in English / Maths, Level 2 Key Skills in Communication / Application of Number and Level 2 Adult Literacy / Adult Numeracy

As an inclusive university we recognise that applicants who have been out of education for some time may not have the formal qualifications usually required for entry to a course. We welcome applications from those who can demonstrate their enthusiasm and commitment to study and have relevant life/work experience that equips them to succeed on the course. We will assess this from the information provided in your application (particularly your personal statement) and may ask you to attend an interview or submit a piece of work to help us decide on your eligibility for the course. Our pre-entry Information Advice and Guidance Team are able to provide further advice on entry requirements and suitability for study.

You can speak to a member of our Applicant Enquiries team on +44 (0)20 8223 3333, Monday to Friday from 9am to 5pm. Alternatively, you can visit our Information, Advice and Guidance centre. Please click here for details.

What you'll learn

This fascinating and challenging course combines creative, theory-based learning with industry practice. It will give you a thorough grounding in advertising as a business as well as a deep understanding of consumer culture.

The course centres on four major areas: how the industry works, digital media production, social and market research techniques and theoretical examinations of culture and consumer society.

You'll explore the advertising business and topics surrounding it, such as branding, promotional communication, cultural theory, media planning, new media, social media and advertising creativity.

Industry experience is at the course’s heart. You’ll take modules designed specifically to bridge advertising theory and practice, giving you the chance to hear from top industry professionals. Recent speakers have represented major international agencies such as Ogilvy and BrandVoice.

Our teaching team includes Abigail Summerfield, who was previously an account director at Saatchi & Saatchi Advertising.

 

 

What you'll study and when

Academic Development (core)

Independent Project (core)

Visual Communication (core)

London and Literature (option)

Reporting London (option)

London and History (option)

Media, Culture and Society (option)

Creative Digital Practice (option)


Advertising; past, present and future (core)
Branding in Theory and Practice (core)

Digital Media Development 1 (optional)

Advertising, Representation and Culture (core)
Pitching for Business (core)
Media Planning in the City (core)
Researching Audiences, Texts and Media industries (core)
Working in the Media and Communications Industries (core)
Promotional Culture and the Consumer (core)
Campaign Design and Execution (core)
Advertising Dissertation (optional*)
Media Production Dissertation Project (optional*)
(*you will take either the Advertising Dissertation or the Media Production Dissertation)
Mobile Media, Promotion and Exhibition (optional)
Digital Communications (optional)
Copywriting in the Creative Industries  (optional)
Public Relations and Promotion (optional)

How you'll be assessed

Assessment is continuous throughout each term and is undertaken individually and in groups in relation to both theoretical and more practice-based modules. We assess modules on the course through essays, presentations and production pieces. Other modes of assessment unique to the course include, in year three, the presentation of an advertising industry pitch to 
industry professionals and, in year two, the running of a focus group as part of the study of market and consumer research methodologies.

Course specification Foundation Year Specification

How you'll learn

We want to equip you properly for the workplace. That’s why we put a strong emphasis on your involvement with live briefs, work placements and consumer research projects. 

You’ll have the chance to complete a career development project, with the support of a tutor, and enjoy work placement opportunities. Our students have been placed with top London-based advertising agencies such as DLKW Lowe and First City Advertising, and with international firms like the New York-based Wunderman.

You’ll also gain invaluable experience from projects such as creating a poster campaign or viral ad, presenting an advertising pitch or running a focus group.

You’ll be able to make use of our excellent facilities, including a dedicated advertising suite with the latest multimedia production equipment. You’ll also have extensive access to the best online resources, such as Warc, which offers research and advertising information from the world's leading brands.

Who’ll be guiding you in all this? Your teaching team at UEL, headed by Dr Julia Dane, have published in the areas of advertising theory and practice including The Advertising Handbook (2009) and Promotional Culture and Convergence:  Markets, Methods, Media (2013) edited by Helen Powell.

The team also includes industry professionals with expertise in branded content, account planning, digital media strategy, campaign execution and media production techniques. Supportive and dedicated, they’ll offer personal supervision throughout your studies.

Your future career

We pride ourselves on teaching such a range of key skills that you’ll find many doors to stimulating future employment open to you after graduation – and not just in advertising. UEL graduates have gone on to
succeed in other areas such as market research, marketing and public relations.
 
That is, in part, down to the contacts you can make during the course. Many students have managed to land jobs after making an impact with employers during their work placements.

UEL advertising graduates have the advantage of enjoying a wealth of industry knowledge together with a deep understanding of consumer culture. So it’s little wonder our graduates are in demand to work in a range of promotional industries.

One recent graduate was taken on by top London agency ArtScience and has been working on social media for TalkTalk’s sponsorship of ‘The X Factor’. Another has been providing marketing expertise for small businesses.

Kahmarl Gordon, who graduated in 2013, established the successful, trend-setting art and popular culture magazine WEARECOLLISION during his time at UEL, which is now sold all around the world. He has also returned to teach on our course, offering his expertise and experience to future entrepreneurs.

You may also be interested in

  • Why study at UEL?

  • Student finance

  • Introduction to Law and Criminology

  • New Beginnings

Meet us in your country

Our international team travel overseas regularly to meet prospective students and attend recruitment fairs. Our academics also give regular lectures overseas and are happy to speak to prospective students. In addition, we have a large worldwide network of advisors who can provide guidance and support with applying to study at the University of East London.

Visit Country Pages
psychology

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