The programme delivered at UEL’s Docklands campus is distinct from similar programmes offered elsewhere. The distinctive features of the programme are,

Firstly, the programme is delivered by a dedicated and enthusiastic team of permanent and guest lecturers who are experts in their fields. They draw on their experience from a wide range of countries.

Secondly, our students come from a variety of ethnic backgrounds which enhances classroom discussion and interaction as they contribute their views and experiences from a wide range of countries and cultures.

Thirdly, in addition to discussing the overarching guiding principles and practice of marketing students will be exposed to their application in specific growth sectors such as digital marketing, relationship marketing and SME marketing.

Fourthly, the programme is taught at the Royal Docks Business School’s state-of-the-art Docklands Campus within easy reach of the City of London and Canary Wharf. This gives us the opportunity to incorporate field trips to companies, advertising agencies, and department stores that cater for local, regional, national and international customers as well as taking advantage of the School’s location in the vicinity of several business-related developments such as London City Airport, the ExCel exhibition centre, the O₂ arena and the Olympic Park.

Fifthly, students are able to gain international experience and exposure through our study abroad programmes in Europe, Asia and the Americas.  

In line with all RDBS undergraduate degrees, students undertake eighteen 20 credit modules to complete their degree. A small number of modules are shared with related business degrees such as Events Management, broadening the student experience and knowledge base by exposing students to new and alternative viewpoints in related fields of study.

The core modules introduce, evaluate and discuss management principles that are applied to the context of marketing and are founded in the literature pertaining to several relevant disciplines, such as business, economics, psychology and social sciences. Optional modules including volunteering, work-based learning, languages, a project and other business and management subjects are available in Years 2 and 3.

The programme incorporates a range of field trips, guest speakers and case studies that highlight the practical application of the theoretical concepts covered in class. To further students’ skills in the workplace, an optional placement of 9-12 months’ duration is available between Years 2 and 3.

Details of the programme structure for Single Honours students are outlined below. Details for Combined Honours students can be found in the section ‘What you will study and when’.

Level 1

Marketing Principles and Practice

Marketing Communication

Managerial Skills Module - Marketing

Global Business Environment

Economics Markets and Enterprise

Accounting and its Regulatory Framework

Level 2

Relationship and Service Marketing

Understanding Consumers

E-commerce and Digital Marketing

Fundamentals of Finance

Research in Business and Management

Option (students will receive advice on recommended options)

Level 3

Brand Management

Global Marketing

SME Marketing

Strategic Management

The Business Professional

Option (students will receive advice on recommended options)

The programme is delivered at our Docklands campus where you can take advantage of our modern lecture theatres and seminar rooms, contemporary and well-stocked library and wireless networking facilities. We will teach students how to maximise their potential and benefit from these powerful resources. Student learning is supported by our virtual learning environment which has the added benefit of improving your technology skills.

We take great pride in assisting students to develop their academic and professional skills including researching, professional writing, team working and presentation techniques.  Our programme encourages students not only to develop theoretical knowledge about marketing but we also emphasise the practical application of that knowledge. Therefore we offer a range of field trips, invite industry guest speakers and discuss case studies to truly base students learning in the ‘real world’ so that students can demonstrate a broad range of skills when they enter employment.

We also provide the opportunity to add an international dimension to the degree. Students can choose to study for one semester in Europe, Asia or the Americas as part of their degree and gain first-hand experience in a foreign learning and work environment. 

A range of assessment methods will be used to evaluate students’ learning and progress on the programme. The majority of assignments will be completed individually but some group work will also be undertaken to simulate the requirements of the work environment. Assessment formats include exams, presentations, reports, essays, case analyses, business plans, critical reviews of academic literature and business reports, and moderated online discussions.

Each module is assessed separately, and assessment requirements and marking criteria are communicated to students at the start of each module.

In their final year of study, students have the opportunity to undertake a research project under the supervision of a member of staff. This allows them to produce an extended piece of work that is based on independent research in an area that is of particular interest to the student. 

The programme incorporates a distinctive skills curriculum that is specifically designed to develop students’ skills for work and life and to improve their employment prospects after graduation.

To further enhance their attractiveness to future employers, students have the opportunity to obtain academic credits for practical work in a marketing-related volunteering activity or workplace.

Students can choose to learn a foreign language and /or study overseas for one semester.

Students will discuss current issues of marketing in the UK and beyond with classmates from a wide a range of cultural backgrounds under the guidance of lecturers and tutors who have worked in various countries.

You benefit from extensive library resources that are available 24 hours a day, 7 days a week onsite and online. 

• to work in a global industry that offers opportunities for cultural exchange and be prepared to find employment in marketing in the public, private or not-for profit sector, then this programme is for you.
• to combine Marketing with another programme, please see the UEL Combined Honours site at http://www.uel.ac.uk/combined/programmes/index.htm for details. Marketing can be combined as a Major, Joint or Minor programme, subject to availability and timetabling. Typical combinations include International Tourism Management, Event Management, Advertising, Business Management, Human Resource Management, Sociology and Journalism. 

The Marketing programme is designed to support future careers in Marketing in any sector. The programme provides a broad understanding of marketing and the opportunity to focus on specific areas including e-commerce and digital marketing, brand management, marketing communication, service marketing, global marketing, and SME marketing. It prepares graduates for employment in a wide range of public, private and not-for profit organisations in any industry.

Marketing is a recognised profession globally and marketing skills continue to be in great demand especially after the recent recession as creative marketing skills are needed more than ever before to help businesses to survive. Thus many job opportunities in the UK and abroad ranging from marketers, account managers, product developers, researchers, advertising agents, marketing consultants, brand managers, public relations, sales representative and much more are on offer.   

• A personal tutor will be allocated to you for the duration of your degree who can advise you on academic and personal development matters.
• Module leaders and seminar tutors provide feedback on your progress in each module to assist with your learning.
• The programme leader can help if you have any programme-related issues.
• The subject librarian is available for any queries regarding the use of library resources for your research and can advise you on locating sources for relevant materials.
• The student representatives who study Marketing in the same year as you can raise any concerns regarding the programme or individual modules with the teaching team on behalf of your student cohort.

• The staff at the Royal Docks Business School Helpdesk will be able to answer the queries you may have about the operation of your degree
• The Student Services team can assist with financial matters, health and wellbeing as well as offering support for students with a disability. 

• The School offers a range of opportunities to engage with industry through its lecture series.
• The Royal Docks Business School offers a mentoring scheme where you can benefit from the experience of a personal business mentor.
• Our employability team will recommend opportunities for work placements and volunteering positions, assist with writing your CV and advise you on your interview skills and technique. 

The Docklands Campus

The Royal Docks Business School is located at our state of the art Docklands campus near London City Airport and the ExCel exhibition centre. The campus boasts a large range of brand new student facilities including modern lecture theatres, IT labs and library. 

Library

Our library is open 24 hours a day, 7 days a week during the semester, allowing you to undertake your guided and independent research and reading when it is most suitable for you. We hold a wide range of Marketing, Business and Management journals that enable you to engage with relevant materials for your degree and beyond, thus supporting you in developing an extensive knowledge base. Many of the Marketing journals and books are available electronically, so that you do not have to rely on hardcopies being available to borrow from the library and you can undertake your studies from home or anywhere you have access to the internet. 

Field Trips

Some modules offered on the programme will include field trips to department stores and companies in and around the London area. These trips will be used to highlight aspects of marketing practice and serve as examples of the application of marketing related concepts. London is known for offering a great shopping experience with the majority of global brands operating in the UK. London is also known to host many of the most influential marketing and advertising agents worldwide and continue to inspire the world. You will be able to experience and discuss issues that are relevant for domestic and international marketing. 

Study Abroad