The BA (Hons) Marketing allows you to combine the study of Marketing as a distinct field of expertise with the study of more general marketing concepts and management techniques. Concepts and techniques covered in the programme are relevant to four areas vital to any business. These include:

• the ability to produce output, either as a product or service,
• the reasons why consumers buy the product or service,
• the management of marketing resources
• the impact of the external environment on your marketing operations

Marketing is therefore multi-disciplinary in nature and can lead to many possible careers, although it is an ideal preparation for a career in the Marketing field, in particular.

The Marketing degree at UEL has four distinctive attributes:
The first is that it provides the opportunity to study marketing in some depth while also gaining a broad understanding of a range of business functions, processes and environmental influences.

The second is that the programme contains a lot of flexibility. The programme structure allows you to switch to another Business degree programme at any time up to half way through the degree, and you can also switch between full-time and part-time modes of study.

The third is that at each stage of the degree you will receive support in developing a personal development plan. This will consolidate learning, provide evidence of development to potential employers and also help you plan your future after graduating.

The fourth is that within the BA Marketing degree scheme we have an optional year of work placement between years 2 and 3 as well as the option of studying a semester at a partner institution in Europe. If you choose the work placement option you can gain several advantages which should help your career development by:

• putting into effect what you learnt in Years 1 and 2
• gaining valuable work experience in, and a wider understanding of, your chosen career route, and
• developing a network of contacts in your chosen career route, thus enhancing again your employability profile

The BA (Hons) Marketing is offered as single honours, major, joint or minor award. The degree is normally studied over three years in the full-time mode and four to five in the part-time mode. It is possible to switch between modes, subject to timetabling constraints.

The Marketing programme comprises eighteen 20 credit modules. In line with all business related programmes, the BA Marketing shares a number of modules with other business degree awards at UEL. This allows you to specialise in areas of interest and facilitates transfer at any point up to half way through the programme.

Completing level 1 successfully qualifies the student for the award of the Certificate in Higher Education; Completing level 1 and 2 qualifies for the award of Diploma in Higher Education in Marketing.

A one year sandwich placement is available between Level 2 and 3 to all students

*Option modules can be chosen from a range of Business modules.

Whilst studying with us you will use our Network facilities and we will teach you how to maximise the benefit you can develop from this powerful resource. In addition, student learning is supported via UELPlus, our virtual learning environment to develop skills for life.

Additionally you will develop proficiency in information researching using our extensive, subject specific, online databases and CD-ROM facilities.

We will encourage you to use presentation techniques such as Powerpoint or videos.

By using these Information Technology resources you will enhance your learning and increase your Information Technology skills. Therefore when you enter employment you will have a very wide range of skills which will enable you to effectively demonstrate and apply what you have studied on your degree.

It is the policy of the Royal Docks Business School to include information on assessment criteria in Module handbooks

• Assessment is by a combination of many different types of coursework and examination.
• There are no formal examinations at Level 1 but there are some short time constrained tests.
• In the second and third years examinations generally, although not always, account for around 40% - 50% of the assessment.
• Your marks in level two and three modules will determine your final degree classification, level one marks are not used for this purpose.

Work placement:
Between your second and final year you can gain valuable work experience by working full time in an organisation. You should note that

• we assist you in finding a placement with a suitable organisation
• the placement is normally paid, thus reducing the financial burden of degree study.

There are several other major advantages of this placement.

• it enables you to practice the ideas you have previously learnt.
• when you return for the final year you will be able to critically analyse your study in the final year in the light of your own practical experience.
• You may be able to claim 20 credits towards your programme as Work Based Learning

Before the placement year starts in semester A of Year 2 there are six taught sessions which cover Curriculum Vitae Writing, Sourcing a Placement, Presentation by Past Placement Students, Interview Skills, Written Applications and Health and Safety. The objective of these is to ensure that you are fully briefed on what you should expect on the placement year and how it should interact with and strengthen your studies and employability profile.

You will undertake a project at level three on a marketing – related topic of your choosing. You will receive specific guidance on its preparation in modules taught in the proceeding semester, and at level two, so you will be well prepared!

You will also find that mini projects or group work exercises feature in some of the modules taught in the degree, throughout each of the three years

Studying for a degree is not just about acquiring knowledge but more about developing a range of skills and confidence which are valued by employers. The programme is designed to help you develop knowledge, skills and experience. We will help you to reflect upon this and recognise how you have developed and what the evidence for this is. This will help you to not only present but also market yourself in the best possible light to employers.

• What makes people buy one product rather than another?
• How can an organisation plan a marketing strategy?
• What trends and changes are occurring in marketing in an increasingly interconnected and globalised world?

• Evaluate the possibility of setting-up and managing your own small business

• Recognise how globalisation affects you as a marketer

• Improve your working relationship with others from different cultures and other management/ business disciplines from Law to Business Economics, from Marketing to Corporate Strategy, from Accounting and Finance to Organisational Behaviour

• Appreciate consumer perceptions towards products, services and ideas

• If you can answer yes to some or all of these then you will probably enjoy studying for a Marketing degree at UEL

The Marketing programme has been designed to be combined with other programmes that run across UEL. As stated above, Marketing can be combined as either a Major, Joint or Minor award when taken in conjunction with other awards. Typical combinations might include:

• Human Resource Management
• Accounting
• Business Studies
• International Business
• Economics

For details on possible combinations see the Combined Honours web pages at http://www.uel.ac.uk/combined/programmes/index.htm

Studying Marketing with another subject may increase the range of career choices open to you.

Talk to your careers adviser, they should be able to give you further advice or come and see us on an Open Day, the details of which you can find on our web page.

The range of potential careers is probably limitless, there are so many that they cannot be listed here.

As well as going on to run their own business, our Marketing graduates have the potential of working in many different organisations. To give you an idea of the organisations which employ our graduates, from a range of Marketing degrees, we show below some of the employers of our most recent graduates:

Please click on the organisations name to be taken to their web-site.
Abbey National plc http://www.abbeynational.co.uk/
Cancer Research Fund http://science.cancerresearchuk.org/
Clarins (UK) Ltd. http://uk.clarins.com/

College of Law
Credit Suisse First Boston Bank http://www.csfb.com/
Department for Education and Skills http://www.dfes-uk.co.uk/
Direct Computer Training Ltd
Hamleys of London Ltd http://www.hamleys.com/
HM Customs and Excise http://hmce.gov.uk/
HSBC Bank plc. http://hsbc.co.uk/
Intec Telecom Systems Plc http://www.intec-systems.com/
Lloyds TSB Group http://lloydstsb.com/
London Borough of Redbridge http://www.redbridge.gov.uk/
London Borough of Waltham Forest. http://www.lbwf.gov.uk/
London School of Economics and Political Science http://www.lse.ac.uk/
Marks & Spencer plc. http://www.marksandspencer.com/
Merrill Lynch Inc. http://www.ml.com/
J.Sainsbury plc http://sainsburys.co.uk/
The Financial Services Authority http://www.fsa.gov.uk/
The Home Office http://www.homeoffice.gov.uk/
The National Health Service http://www.doh.gov.uk/nhs.htm
United Dairies plc

Graduates have also progressed to study Masters Degrees in either specialised subjects or the Master of Business Administration. Additionally graduates can also proceed to take Professional qualifications in their chosen fields.
As you can see, our graduates work in many different sectors of the economy, so there is a very wide choice of careers.
We hope you will use your degree at UEL to identify what you wish to do and preparing for that career.
You should start achieving your goal upon graduation.

Introducing you to degree level study:

• we have designed the assessment and teaching processes throughout the first year so that you are progressively introduced to degree study
• we have developed a specific module in the first year that gives you the techniques needed for degree level study

Academic and administrative support :

• our Undergraduate Student Centre which will be able to answer the queries you may have about the operation of the Marketing degrees
• a personal tutor will be allocated to you for each year of study who can advise on academic matters and personal development planning
• the year tutor for your programme and/or programme leader can help if you have programme related issues you wish to raise

The new Docklands Campus:
In September 2006, the Royal Docks Business School relocated to our new state-of-the-art campus at the UEL Docklands campus – which was officially commissioned by the Queen in February 2007. The new campus boasts a large range of brand new student facilities including new, modern lecture theatres, IT labs and Library.

Study Abroad:
During your second year, in semester B, you can study in Europe, but be taught in English if you wish. We have links, with the benefits of additional funding direct to you from the EU Socrates Programme, with Universities in

• Finland
• France,
• Germany,
• Italy, and
• The Netherlands

Where you will study courses which we have previously agreed, and the grades for which will count towards your degree classification.