Programme Specification for Events Management B.A.(Hons)
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B.A.(Hons) |
|
|
Intermediate awards available |
Cert HE, Dip HE |
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UCAS code |
N820 |
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Details of professional body accreditation |
Institute of Hospitality (pending) |
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Relevant QAA Benchmark statements |
Hospitality, Leisure, Sport and Tourism; General Business and Management |
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Date specification last up-dated |
March 2012 |
Profile
The summary - UCAS programme profile
BANNER BOX:
Events Management is a vocational programme, with an emphasis on entrepreneurship. The programme is designed to you set up your own business or undertake freelance work but also designed to equip you with the skills sought by companies in sports, leisure and cultural industries, PR and publishing, museums and tourism industries, as well retail, conferencing and exhibition sectors. It offers you valuable knowledge and skills and culminates in the organisation by you of a real public event.
ENTRY REQUIREMENTS
For admission to undergraduate business and management programmes, applicants normally need to have either:
- 280 Tariff points with at least two A2 passes or equivalent
- 25 points (pass) International Baccalaureate
- Pass in a recognised Access Course or International Foundation Programme
In addition to the above, we require GCSE Maths and English grade C or equivalents, unless competency is part of the qualification gained.
We also welcome mature student applicants with relevant professional qualifications, and these will be dealt with on an individual basis and may require an interview.
In the case of applicants whose first language is not English, then an IELTS score of at least 5.5 (or equivalent) is required. International qualifications will be checked for appropriate matriculation to UK Higher Education undergraduate programmes.
ABOUT THE PROGRAMME
What is Events Management?
Events Management is a global growth industry. According to recent British Government and Industry based sources, the British Event Industry contributes at an estimated £36 Billion to GDP. The sector provides nearly one million jobs in the UK economy. The UK conference and meeting sector is currently valued at £18.8 billion annually. In addition trade shows [£9.3 billion], sporting events £2.3 billion; music events £1.4 billion; festivals and cultural events £1.1 billion; and corporate hospitality [£1.1 billion] comprise the reminder of the major sectors of within industry. The current size and expected growth potential of the events management industry indicates that there is a demand globally for skilled employees who are able to oversee the planning, development and management of events and event organisations.
In addition, the hospitality industry, which is closely associated with the events market, alone employs 1.9 million people and is shaking off its image of long hours and poor pay. It is an exciting industry to work in and recent research by the Hotel Catering and International Management Association showed that 93% of employees were happy in their jobs. The career opportunities are extensive and vary across industry sectors. Within each of these industry sectors graduates can work in food and beverage, marketing, human resources, finance and project management.
The programme provides a broad understanding of events management and the opportunity to focus on specific areas including project management, sports and event tourism, event development and planning and finance. It prepares graduates for employment in a wide range of public, private and not-for profit organisations in events management and related industries such as culture, sport, music, hospitality and leisure. Job opportunities in the UK and abroad will range from managers, researchers and marketers to planners, agents and consultants.
Events Management at UEL
The programme delivered at UEL’s Docklands campus differs from similar programmes offered elsewhere in several ways.
First, a dedicated and enthusiastic team of permanent and guest lecturers who are experts in their field delivers the programme. They draw on their experience from a wide range of countries and some continue to work in the sector.
Second, our students come from a variety of ethnic backgrounds that enhances classroom discussion and interaction as they contribute their views and experiences from a wide range of countries and cultures.
Third, in addition to discussing the overarching guiding principles and practice of events management students will be exposed to their application in specific growth sectors such as business events, corporate hospitality, the music industry as well as the sports sector and event tourism.
Fourth, the programme is taught at the Royal Docks Business School’s state-of-the-art Docklands Campus within easy reach of the City of London and Canary Wharf. This gives us the opportunity to incorporate field trips to tourism facilities that cater for local, regional, national and international tourists as well as taking advantage of the School’s location in the vicinity of several event-related developments such as London City Airport, the ExCel exhibition centre, the O2 arena and the Olympic Park.
Fifth, students are able to gain international experience and exposure through our study abroad programmes in Europe, Asia and the Americas.
Programme structure
The BA (Hons) Events Management is offered as a Single Honours, Joint, Major or Minor award and is normally completed in three years full-time study. A part-time option over four-and-a-half to five years is also available but only few modules are taught in the evening. It is possible to switch between full-time and part-time mode, subject to timetabling constraints.
In line with all RDBS undergraduate degrees, students undertake eighteen 20 credit modules to complete their degree. A small number of modules are shared with related business degrees such as International Tourism and Music Industry Management, broadening the student experience and knowledge base by exposing students to new and alternative viewpoints in related fields of study.
The core modules introduce, evaluate and discuss management principles that are applied to the context of event management and are founded in the literature pertaining to several relevant disciplines, such as business, economics, geography and social sciences. Optional modules including volunteering, work-based learning, languages, a project and other business and management subjects are available in Years 2 and 3.
The programme incorporates a range of field trips, guest speakers and case studies that highlight the practical application of the theoretical concepts covered in class. To further students’ skills in the workplace, an optional placement of 9-12 months’ duration is available between Years 2 and 3.
Details of the programme structure for Single Honours students are outlined below. Details for Combined Honours students can be found in the section ‘What you will study when’.
Level 1
Events Industry
The Business Environment for Tourism and Events
Events Marketing
Managing in the Service Sector Economy
People, Organisations and Management
Accounting and its Regulatory Framework
Level 2
Business Events Management
Hospitality Management for Tourism and Events
Finance for the Events and Music Sectors
Entertainment Law for Events
Research in Business and Management
Option (students will receive advice on recommended options)
Level 3
Planning the Event
Event Delivery and Evaluation
Sports and Event Tourism
Project Management for Events
The Business Professional
Option (students will receive advice on recommended options)
Learning environment
The programme is delivered at our Docklands campus where you can take advantage of our modern lecture theatres and seminar rooms, contemporary and well-stocked library and wireless networking facilities. We will teach you how to maximise your potential and benefit from these powerful resources. Student learning is supported by our virtual learning environment which has the added benefit of improving your technology skills.
We take great pride in assisting you to develop your academic and professional skills including researching, professional writing, team working and presentation techniques. Our programme encourages you not only to develop theoretical knowledge about tourism planning, development and management but we also emphasise the practical application of that knowledge. Therefore we offer a range of field trips, invite industry guest speakers and discuss case studies to truly base your learning in the ‘real world’ so that you can demonstrate a broad range of skills when you enter employment.
We also provide the opportunity to add an international dimension to your degree. You can choose to study for one semester in Europe, Asia or the Americas as part of your degree and gain first-hand experience in a foreign learning and work environment.
Assessment
A range of assessment methods will be used to evaluate students’ learning and progress on the programme. The majority of assignments will be completed individually but some group work will also be undertaken to simulate the requirements of the work environment. Assessment formats include exams, presentations, reports, essays, case analyses, business plans, critical reviews of academic literature and business reports, and moderated online discussions.
Each module is assessed separately, and assessment requirements and marking criteria are communicated to students at the start of each module.
Work experience/placement opportunities
Students have the opportunity to undertake a placement year between Years 2 and 3. They can also choose to undertake a volunteering module as an option at Level 2 and a work-based learning option at Level 3.
Project work
In their final year of study, students have the option to undertake a research project in the events area under the supervision of a member of staff. This allows them to produce an extended piece of work that is based on independent research in an area that is of particular interest to the student.
Added value
The programme incorporates a distinctive skills curriculum that is specifically designed to develop your skills for work and life and to improve your employment prospects after graduation.
To further enhance your attractiveness to future employers, you have the opportunity to obtain academic credits for practical work in a events-related volunteering activity or workplace.
You can choose to learn a foreign language and /or study overseas for one semester.
We take advantage of our location in East London and encouraged you to apply your knowledge of events on field trips in a city that attracts over 25 million domestic and international tourists every year and in an area of urban regeneration that hosts key sites such as the Olympic Park, the Excel exhibition centre and the O2 arena.
You will discuss current issues of events management, planning and development and in the UK and beyond with students from a wide a range of cultural backgrounds under the guidance of lecturers and tutors who have worked in various countries.
You benefit from extensive library resources that are available 24 hours a day, 7 days a week onsite and online.
You will have the opportunity to study abroad for a semester at an RDBS partner college.
The programme offers you a real chance of future employment within the sector.
IS THIS THE PROGRAMME FOR ME?
If you are interested in...
- the management of events, event businesses and facilities
- the influence of events on economic development, social change and the environment
- the role of events for urban and regional regeneration
- how events are marketed
- project planning events
If you enjoy...
- the challenges of understanding, synthesising and applying ideas, models and principles from a range of different disciplines;
- the challenge of reading, evaluating and discussing concepts, theories and practical applications from different subject areas, such as marketing, sustainability, planning, human resources and customer service
- listening to and working with others
- finding viable solutions to business problems
- communicating and working with people from different countries and cultural backgrounds
- evaluating interactions and relationships between public, private and not-for profit organisations
If you want...
- to work in a global industry that offers opportunities for cultural exchange and be prepared to find employment in events management in the public, private or not-for profit sector, then this programme is for you.
- to combine International Events Management with another programme, please see the UEL Combined Honours site at http://www.uel.ac.uk/combined/programmes/index.htm for details. Events Management can be combined as a Major, Joint or Minor programme, subject to availability and timetabling. Typical combinations include International Tourism Management, Marketing, Human Resource Management, Business Management, Sociology and Journalism.
Your future career
The Events Management programme is designed to support future careers in the business and leisure sectors. The programme provides a broad understanding of events and the opportunity to focus on specific areas including project management, hospitality and tourism event management, sports and music management. It prepares graduates for employment in a wide range of public, private and not-for profit organisations in tourism and related industries such as corporate business, culture, sport, events, hospitality and leisure.
Event Management is recognised globally as one of the largest industries and is expected to continue to grow in the future, thus offering many job opportunities in the UK and abroad ranging from managers, researchers and marketers to planners, agents and consultants.
How we support you
- A personal tutor will be allocated to you for the duration of your degree who can advise you on academic and personal development matters.
- Module leaders and seminar tutors provide feedback on your progress in each module to assist with your learning.
- The programme leader can help if you have any programme-related issues.
- The subject librarian is available for any queries regarding the use of library resources for your research and can advise you on locating sources for relevant materials.
- The student representatives who studies Events Management in the same year as you can raise any concerns regarding the programme or individual modules with the teaching team on behalf of your student cohort.
- The staff at the Royal Docks Business School Helpdesk will be able to answer the queries you may have about the operation of your degree
- The Student Services team can assist with financial matters, health and wellbeing as well as offering support for students with a disability.
- The School offers a range of opportunities to engage with industry through its lecture series.
- The Royal Docks Business School offers a mentoring scheme where you can benefit from the experience of a personal business mentor.
- Our employability team will recommend opportunities for work placements and volunteering positions, assist with writing your CV and advise you on your interview skills and technique.
Bonus factors
The Docklands Campus
The Royal Docks Business School is located at our state of the art Docklands campus near London City Airport and the ExCel exhibition centre. The campus boasts a large range of brand new student facilities including modern lecture theatres, IT labs and library.
Library
Our library is open 24 hours a day, 7 days a week during the semester, allowing you to undertake your guided and independent research and reading when it is most suitable for you. We hold a wide range of Events, Business and Management journals that enable you to engage with relevant materials for your degree and beyond, thus supporting you in developing an extensive knowledge base. Many of the Event related journals and books are available electronically, so that you do not have to rely on hardcopies being available to borrow from the library and you can undertake your studies from home or anywhere you have access to the internet.
Field Trips
Many modules offered on the programme will include a range of field trips in and around the London area. These trips will be used to highlight aspects of management practice and serve as examples of the application of tourism related concepts. As London is a popular destination for visitors from the UK and abroad, you will be able to experience and discuss issues that are relevant for domestic and international events industry.
Study Abroad
During your second year you can study in Europe, Asia or the Americas. We have links to universities that offer their programmes in English and you will study modules which we have previously agreed. The grades obtained abroad will count towards your degree classification at UEL.
Outcomes
Programme aims and learning outcomes
What is this programme designed to achieve?
The BA(Hons) Events Management combines rigorous academic study of tourism from multi-disciplinary perspectives, with practical knowledge and applied field work. The individual modules as well as the structure of the programme have been designed to reflect the requirements outlined in the Framework for Higher Education Qualifications in England, Wales and Northern Ireland (FHEQ)[1]. The aims, content and learning outcomes for each module and the entire programme are taking into consideration the "Descriptors for a higher education qualification at level 6: Bachelor's degree with honours"[2]. Graduates of the proposed programme will have demonstrated the following knowledge, thinking skills, subject-based practical skills and general skills as outlined in the programme specification:
[1] QAA (2008) The framework for higher education qualifications in England, Wales and Northern Ireland. Gloucester: Quality Assurance Agency for Higher Education. Available at http://www.qaa.ac.uk/Publications/InformationAndGuidance/Documents/FHEQ08.pdf
[2] Ibid, p. 18
What will you learn?
All learning outcomes are covered in the programme’s single honours route and where Maj, J and/or Min is shown against a learning outcome, this confirms that the learning outcome is covered in the Major, Joint and/or Minor routes offered
Knowledge
Students will be able to:
- understand and comment on key business principles as they relate to the event management, and management of event organisations and services, [maj,J, Min]
- recognise and consider the diversity of disciplines that influence management theory and practice in event management, [maj,J, Min]
- appreciate and reflect on the changing business environmental in which events organisations, services and destinations operate. [maj,J, Min]
Students will be able to:
- critically evaluate the relevance of diverse theories and concepts for the management of businesses that provide for the delivery of events and apply these theories and concepts in practical management situations, [maj,J, min]
- discuss the relationship between the wider economic context, government strategies and the events industry, [maj & J]
- compare, contrast and evaluate management and marketing principles employed by different types of events and leisure businesses and organisations. [Major &J]
- analyse, evaluate and apply theories and models related to events management and operations. [maj]
Subject-Based Practical skills
- identify and interpret sources of information that will assist them in solving business problems and making management decisions, [maj,J, min]
- critically evaluate challenges and opportunities to develop and manage an event, an event organisation or service, [maj,J, min]
- design effective management strategies for event organisations in the public, private and not-for-profit sector, [maj,J, min]
- develop and justify a feasible business plan for an event organisation, [maj,J, min]
- apply financial planning and budgeting skills that assist managers in their investment decisions. [maj,J, min]
Skills for life and work
Students will be able to:
- identify gaps in their own knowledge and proactively undertake steps to fill these, [maj,J, min]
- identify, interpret and synthesise a range of theoretical and empirical data to develop a sophisticated and reasoned argument, [maj,J, min]
- undertake independent research and make practical recommendations based on the evaluation of different data sources, [maj,J, min]
- communicate effectively in written and oral form to specialist and non-specialist audiences. [maj,J, min]
Structure
The programme structure
Introduction
All programmes are credit-rated to help you to understand the amount and level of study that is needed.
One credit is equal to 10 hours of directed study time (this includes everything you do e.g. lecture, seminar and private study).
Credits are assigned to one of 5 levels:
- 0 - equivalent in standard to GCE 'A' level and is intended to prepare students for year one of an undergraduate degree programme
- 1 - equivalent in standard to the first year of a full-time undergraduate degree programme
- 2 - equivalent in standard to the second year of a full-time undergraduate degree programme
- 3 - equivalent in standard to the third year of a full-time undergraduate degree programme
- M - equivalent in standard to a Masters degree
Credit rating
The overall credit-rating of this programme is 360 credits.
Typical duration
The expected duration of this programme is three years when attended in full-time mode or four-and-a-half to five years in part-time mode. It is possible to move from a full-time mode of study to a part-time mode of study and vice-versa, to accommodate any external factors such as financial constraints or domestic commitments. Many of our students make use of this flexibility and this may impact on the overall duration of their study period.
How the teaching year is divided
The teaching year begins in September and ends in June but some programmes also allow students to join at the start of Semester B, in February.
A typical student, in full-time attendance mode of study, will register for 120 credits in an academic year. A student in a part-time mode of study may register for up to 80 credits in any academic year.
What you will study when
This programme is part of a modular degree scheme. A typical full-time student will take six 20 credit modules per year. An honours degree student will complete six modules at level one, six at level 2 and six at level 3.
It is possible to bring together modules from one subject with modules from another to produce a combined programme. Subjects are offered in a variety of combinations:
- Single - 120 credits at levels one, two and three
- Major - 80 credits at levels one, two and three
- Joint - 60 credits at levels one, two and three
- Minor - 40 credits at levels one, two and three
Modules are defined as:
- Core - Must be taken
- Option - Select from a range of identified modules within the field
- University wide option - Select from a wide range of modules across the University
|
LEVEL |
TITLE |
STATUS SINGLE |
STATUS MAJOR |
STATUS JOINT |
STATUS MINOR |
|
1 |
Events Industry |
Core |
Core |
Core |
Core |
|
1 |
The Business Environment for Tourism and Events |
Core |
Core |
Core |
Core |
|
1 |
Managing in the Service Sector Economy |
Core |
Core |
Skills Option |
|
|
1 |
Events Marketing |
Core |
Core |
Option if skills module not taken |
|
|
1 |
People Organisations and Management |
Core |
|
|
|
|
1 |
Accounting and its Regulatory Frameworks |
Core |
|
|
|
|
2 |
Business Events Management |
Core |
Core |
Core |
Core |
|
2 |
Finance for the Events and Music Sector |
Core |
Core |
Core |
Core |
|
2 |
Research in Business and Management |
Core |
Core |
Skills Option |
|
|
2 |
Option Module |
Option |
N/A |
N/A |
N/A |
|
2 |
Entertainment Law for Events |
Core |
|
Option if skills module not taken |
|
|
2 |
Hopsitality Management for Tourism and Events |
Core |
Core |
Option if skills module not taken |
|
|
3 |
Planning the Event |
Core |
Core |
Core |
Core |
|
3 |
Event Delivery and Evaluation |
Core |
Core |
Option if skills module not taken |
|
|
3 |
The Business Professional |
Core |
Core |
Skills option |
|
|
3 |
Project management for events |
Core |
Core |
Core |
Core |
|
3 |
Sports and Event Tourism |
Core |
|
|
|
|
3 |
Option Module |
Option |
N/A |
N/A |
N/A |
The Skills Modules listed in the Joint Route are Core, unless the equivalent Skills Modules are taken in your other combined subject.
Requirements for gaining an award
In order to gain an honours degree you will need to obtain 360 credits including:
- A minimum of 120 credits at level one or higher
- A minimum of 120 credits at level two or higher
- A minimum of 120 credits at level three or higher
In order to gain an ordinary degree you will need to obtain a minimum of 300 credits including:
- A minimum of 120 credits at level one or higher
- A minimum of 120 credits at level two or higher
- A minimum of 60 credits at level three or higher
In order to gain a Diploma of Higher Education you will need to obtain at least 240 credits including a minimum of 120 credits at level one or higher and 120 credits at level two or higher
In order to gain a Certificate of Higher Education you will need to obtain 120 credits at level one or higher.
Degree Classification
Where a student is eligible for an Honours degree, and has gained a minimum of 240 UEL credits at level 2 or level 3 on the programme, including a minimum of 120 UEL credits at level 3, the award classification is determined by calculating:
|
The arithmetic mean of the best 100 credits at level 3 |
× |
2/3 |
+ |
The arithmetic mean of the next best 100 credits at levels 2 and/or 3 |
× |
1/3 |
and applying the mark obtained as a percentage, with all decimals points rounded up to the nearest whole number, to the following classification
|
70% - 100% |
First Class Honours |
|
60% - 69% |
Second Class Honours, First Division |
|
50% - 59% |
Second Class Honours, Second Division |
|
40% - 49% |
Third Class Honours |
|
0% - 39% |
Not passed |
Assessment
Teaching, learning and assessment
Teaching and learning
Knowledge is developed through
- Class participation
- Guided, directed and general reading
- Guided and independent primary and secondary research
Thinking skills are developed through
- Preparation of tasks for lectures, seminars and workshops
- Seminar discussions
- Group work and peer learning
- Online discussions on set topics
- Completion of written and oral assignments
Practical skills are developed through
- Case study analysis
- Problem solving exercises
- Use of information technology
Skills for life and work (general skills) are developed through
- Developing and defending ideas and arguments in class and assessments in different formats including essays, reports and presentations
- Managing time by meeting deadlines for ongoing work throughout the semester and assignments
Assessment
Assessments may be conducted individually or in groups.
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Knowledge is assessed by |
Thinking skills are assessed by |
Practical skills are assessed by |
Skills for life and work (general skills) are assessed by |
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Exams |
x |
x |
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|
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Essays |
x |
x |
x |
x |
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Reports |
x |
x |
x |
x |
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Critical review of academic literature and business documents |
x |
x |
|
x |
|
Business plan |
x |
x |
x |
x |
|
Presentations |
x |
x |
x |
x |
|
Case Study Analyses |
x |
x |
x |
x |
|
Guided and moderated online discussion |
x |
x |
|
|
Quality
How we assure the quality of this programme
Before this programme started
Before this programme started, the following was checked:
- there would be enough qualified staff to teach the programme;
- adequate resources would be in place;
- the overall aims and objectives were appropriate;
- the content of the programme met national benchmark requirements;
- the programme met any professional/statutory body requirements;
- the proposal met other internal quality criteria covering a range of issues such as admissions policy, teaching, learning and assessment strategy and student support mechanisms.
This is done through a process of programme approval which involves consulting academic experts including some subject specialists from other institutions.
How we monitor the quality of this programme
The quality of this programme is monitored each year through evaluating:
- external examiner reports (considering quality and standards);
- statistical information (considering issues such as the pass rate);
- student feedback.
Drawing on this and other information, programme teams undertake the annual Review and Enhancement Process (REP), co-ordinated at School level. The REP process includes student participation and is monitored by the Quality and Standards Committee.
Once every six years, an in-depth review of the programme is undertaken by a panel that includes at least two external subject specialists. The panel considers documents, looks at student work, speaks to current and former students and speaks to staff before drawing its conclusions. The result is a report highlighting good practice and identifying areas where action is needed.
The role of the programme committee
This programme has a programme committee comprising all relevant teaching staff, student representatives and others who make a contribution towards the effective operation of the programme (e.g. library/technician staff). The committee has responsibilities for the quality of the programme. It provides input into the operation of the Review and Enhancement Process and proposes changes to improve quality. The programme committee plays a critical role in the quality assurance procedures.
The role of external examiners
The standard of this programme is monitored by at least one external examiner. External examiners have two primary responsibilities:
- To ensure the standard of the programme;
- To ensure that justice is done to individual students.
External examiners fulfil these responsibilities in a variety of ways including:
- Approving exam papers/assignments;
- Attending assessment boards;
- Reviewing samples of student work and moderating marks;
- Ensuring that regulations are followed;
- Providing feedback through an annual report that enables us to make improvements for the future.
Listening to the views of students
The following methods for gaining student feedback are used on this programme:
- Module evaluations
- Student representation on programme committees
Students are notified of the action taken through:
- circulating the minutes of the programme committee
- notifications on the programme site in the Virtual Learning Environment
Listening to the views of others
The following methods are used for gaining the views of other interested parties:
- Annual student satisfaction questionnaire
- The Royal Docks Business School Advisory Board
Further Information
Where you can find further information
Further information about this programme is available from:
- The UEL web site (http://www.uel.ac.uk)
- The programme handbook
- Module study guides
- UEL Manual of General Regulations http://www.uel.ac.uk/qa/
- UEL Quality Manual http://www.uel.ac.uk/qa/
- Regulations for the Academic Framework http://www.uel.ac.uk/academicframework/
- UEL Guide to Undergraduate Programmes
- Royal Docks Business School web pages (http://www.uel.ac.uk/business/)
- Current External examiners
- External examiner reports (available from UEL virtual learning environment (UELPlus or Moodle))
