University of East London Homepage

Programme summary for BA (Hons) Media Studies

Media Studies programmes at UEL are known for their innovative, interdisciplinary 'cultural studies' approaches. This means that you are encouraged to draw from a rich resource of critical perspectives and techniques, including textual and historical analysis, political economy, literary theory, philosophy and psychoanalysis.

The media – print and broadcasting, cinema, the photographic arts and new-media technologies such as the worldwide web – are central to the meaning and making of modern life. Media Studies at UEL analyses key media matters in distinctive ways: the effects of media in relation to questions of racial, gendered, socioeconomic and national identity, the impact and ethics of advertising and public relations, news and journalism, the histories, politics and aesthetics of the internet, popular music and television genres and the unique features of film narrative.

The Media Studies programme was one of the first to be taught in British universities and this distinctive theory/practice programme looks at the different forms of media, enabling you to gain an understanding of their character, content, social organisation and influence. You will also have the opportunity to make media using photography, video, radio, and digital media and undertake a work placement.

About the programme

Media studies provides critical and practical knowledge of the character, content and influence of the media of public communication, and equips you with understanding of media forms and institutions. As well as learning how media produce meanings, you will have the opportunity to make media.

2-subject degrees

You can combine this programme with a range of other subjects as part of a 2-subject degree. Popular combinations include Media Studies with Animation, and English Literature with Media Studies.

Programme structure

The BA (Hons) degree requires three years offull-time study, or may be studied for up to six years part-time.Level one modules lay the theoretical, historical and practical foundations for the study of media.Level two modules engage students further in the professional side of our field (including work experience) while enabling them to pursue a range of intellectual and practice-based studies. At level three students complete an independent project, either a written dissertation or a media production project, and select from a variety of advanced module options. The course enables students to pursue media production work across all levels of the degree, but production is only core for single honours students at level one. Amongst the modules students can choose are ones addressing television, film, music, print, the internet and digital media cultures, and modules on topics including youth cultures, music, media law, public relations, global media, and exploring how the media represent differences of identity, including gender, sexuality and race.

Career opportunities

As well as opportunities for employment in the media and creative industries, this programme offers you career opportunities in many other, related parts of the culture industries such as advertising, journalism, film and video. The skills you will gain will help you progress into careers in teaching, the caring professions, arts administration, event management, local government, politics, community arts, activism and advocacy, etc.


There is a structured introduction to the programme and to study skills, with guidance throughout. Each student has a personal tutor responsible for providing regular guidance and support in relevant areas of personal and academic life. In addition, students have ready access to academic tutors on each of their modules and technical support staff for production work. Academic support for study and research skills is also provided in themed workshops. There is support for a wide range of needs provided within the programme, School or University-wide. This includes a writing centre, study skills support, support for students with disabilities, welfare, advice and counselling services. The School's Student Support Office provides a full-time drop-in service for students in matters of programme management, administration and progression.


The minimum requirements for entry for Level 1 entry are 240 UCAS tariff points from: A/AS level (Including 2 A2 passes), GNVQ, AVCE, Scottish Highers, International Baccalaureate. European Baccalaureate, BTEC / SCOTEC Diploma, Relevant Access Course or successful completion of the Level 0. Other qualifications, including overseas, may be considered.

Applicants who do not fulfil the admission requirements for Level 1 may be considered for entry into Level 0. Applicants should have 120 UCAS tariff points from GCE A2 or equivalent.

We also welcome applicants from mature students who do not have sufficient formal qualifications but may have relevant experience. Students applying to this programme will be expected to demonstrate a specific interest in this area of study and should have a commitment to engaging with the subject. Applicants may be invited for interview. Students may also be admitted through Accreditation of Experiential Learning (AEL) or Accreditation of Certificated Learning (ACL) processes.

International qualifications will be checked for appropriate matriculation to UK Higher Education undergraduate programmes. You must be able to understand and express yourself in both written and spoken English and some evidence e.g. For level 1 entry a TOEFL score of 550 or an IELTS score of 6.0 (no skill level below 5) and for Level 0 entry an IELTS score of 5.5 (no skill level below 5) would be required.

Information for screenreader users:

For a general description of these pages and an explanation of how they should work with screenreading equipment please follow this link: Link to general description

For further information on this web site’s accessibility features please follow this link: Link to accessibility information