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100% student satisfaction last year (results from end of semester survey)

If you're interested in how products make it to market, how relationships between brands and consumers are built, or how businesses design and communicate a message, then this is the degree programme for you.

Studying Marketing at RDBS

With a long history of teaching marketing and business management programmes matching industry-based learning with academic excellence, UEL's Royal Docks Business School gives you everything you'll need to fast-track your career. You'll be studying within one of London's most diverse business schools, based within the heart of the capital's Docklands - just a few minutes from some ofLondon's most dynamic landmarks from the Shard to the 2012 Olympic Stadium.

Designed for those interested in starting their own business or already pursuing or considering a marketing career, the programme gives you a conceptual and practical knowledge of the field and develops the qualitative and quantitative analytical skills you'll need within any marketing management role. You'll gain a specialist, rigorous and holistic grounding in marketing theory and practice and explore marketing management from a socio-cultural and managerial perspective. You'll also apply your knowledge through a series of on-site industry field trips and study marketing from the perspective of both production and consumption.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The University of East London has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Multi Award Pathway (MAP). CIM qualifications are highly sought after by employers, and MAP alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career. Find out more at: www.cim.co.uk‌

What's included

• Benefit from a programme tailored towards industry where all assessments have been mapped against Chartered Institute of Marketing (CIM) criteria
• Add an international dimension to your degree by studying for one semester in Europe
• Be exposed to marketing's application using specialist techniques such as digital marketing, relationship marketing and SME marketing
• Apply your knowledge in practice through on site industry field trips
• Travel abroad as part of our global scholars programme and share innovative ideas that contribute to a global society
• Combine your degree with another undergraduate programme
• Learn from a dedicated and enthusiastic team of lecturers and the industry elite
• Fast-track your professional career with our dedicated Employability Centre
• Engage in a learning programme that's truly transformational, giving you the knowledge and opportunities to succeed in a global industry

Your future career covered

At the Royal Docks Business School we pride ourselves on giving you an unrivalled student experience - and one that will shape your place in the working world. With access to a rigorous academic knowledge base and the opportunities to apply that knowledge professionally, our degree programmes give you the best possible head start. And with career options opening doors to marketing in any sector where job opportunities range from marketers, account managers, product developers, researchers, advertising/PR agents, marketing consultants and brand managers, there's never been a better time to get ahead.

‘UEL was like a God send as I really wanted to come to university to better myself and UEL was the only uni that helped me achieve that.’

Sandeep Kaur Chauhan, BA Marketing student