Case Studies
CA Support Services
Ian Bathgate (Royal Docks Business School), Gaurav Malik (School of Computing IT and Engineering)
Ian Bathgate and Gaurav Malik worked together on a consultancy project with CA Support Services, a local maintenance company to develop a joined up approach to its marketing and IT activity. Ian carried out a full marketing review and Gaurav produced a full CRM audit and evaluation, to be used in conjunction together. The project, which lasted 6 months, gave Michael Pritchett, director of CA Support Services a clear sense of direction in regards to taking the business forward, with key objectives and measurables set for the future.
Kazzum
Hannah Simcoe Read (Royal Docks Business School)
Kazzum creates playful theatre and participative arts activities for young people, using art forms that reflect international influences. Hannah worked with Kazzum to help develop a new initiative to offer disability equality training to school children. She advised Kazzum to look at the ‘offer’ and break it down so that they could get a clear understanding of the business model. She also advised them regarding their marketing strategy and as a result Kazzum was able to produce a promotional film and organise an event for head teachers across East London to get some important feedback.
Useful Links
- Applying for Research Funding?
- UEL Research Funding Blog
- RKExchange Conference 2013 - Wednesday 26th June, Docklands
- Research in Teacher Education (RiTE)
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