Combined Honours Programmes

Marketing (Major, Joint or Minor)

Campus: Docklands

What will I study?

We offer a number of different Combined Honours programmes for Business Studies which allow you to choose how much of your time you wish to spend studying this subject. You can choose which options you wish to study depending upon your interests and ambitions. Other programmes available in the Business Studies area are: Business Finance, Business Studies, Human Resource Management, International Business.

Marketing

Marketing is more than about how to sell things, although this is an important part of it. Marketing is also about finding out what the potential customer or client wants, producing products or services that are valued and finding ways of maintaining good will and repeat business.

It specifically allows you to address the following issues:

What makes people buy one product rather than another?
How can an organisation plan a marketing strategy?
What trends and changes are occurring in marketing in an increasingly interconnected and globalised world?

Which modules will I study?

You can view a full guide to the modules you have to study as part of your chosen pathway, along with a full range of option modules available by viewing the Single & Combined Honours Programmes Guide for Marketing

Can I study a Combined Honours Programme as a Part-time degree?

All our Combined Honours Programmes can be studied on a Part-time or Full-time basis. As a Part-time student, you will study the same degree programme, but at a slower pace. You will study up to 4 modules per year (instead of 6 as a full-time student). You will find that some subject areas offer evening taught modules to aid flexibility. Some Business modules are available for evening study.

What career opportunities are open to me if I study Marketing?

The range of potential careers is probably limitless, there are so many that they cannot be listed here.
As a brief overview our students have developed careers in Marketing, Human Resource Management, Finance, Accountancy, Media, Marketing, Business Administration. They work in the UK, or Europe or world-wide.

Below you will find listed some of the organisations in which our most recent graduates are working:

Abbey National plc
Cancer Research Fund
Clarins (UK) Ltd.
College of Law
Credit Suisse Bank
Department for Education and Employment
Direct Computer Training Ltd
Hamleys of London Ltd
HM Customs and Excise
HSBC Bank plc.
Intec Telecom Systems
Lloyds TSB Group
London Borough of Redbridge
London Borough of Waltham Forest.
London School of Economics and Political Science
Marks & Spencer plc.
Merrill Lynch Inc.
J.Sainsbury plc
The Financial Services Authority
The Home Office
The National Health Service
United Dairies plc

Will I be eligible for any Professional Exemptions?

We are currently revising the exemptions that can be obtained from various Professional Bodies. Traditionally we have had exemptions from Chartered Institute of Management Accountants, The Association of International Accountants, The Chartered Institute of Purchasing and Supply, The Institute of Chartered Secretaries and Administrators and the Chartered Institute of Marketing. You are strongly advised to consult with the University on the current status of the exemption negotiations to determine what is currently available.

Popular Combinations with Marketing are

Business Information Systems/Marketing (GN55 - Mod/MADI)
Computer Games Design/Marketing (W2N5 - Mod/PDDI)
Computer Networks with Marketing (G4N5 - BSc/MCdi)
Computing & Electronics with Marketing (H6N5 - BEng/MEdi)
Creative & Professional Writing/Marketing (WN85 - BA/PEDI)
English Language/Marketing (QN35 - BA/FEDI)
Marketing/Information Technology (NG55 - Mod/DIPJ)
Marketing/Media Studies (NP53 - BA/DIPM)
Marketing/Community Arts Practice(NW54 - BA/DIPR)
Sports & Exercise Science with Marketing (C6N5 - BSc/ONdi)

We have over 5000 different combinations and you can choose from over 75 pathways. Please visit the Combined Honours Programmes page for a full list

Please note that the timetabling for this pathway is currently under review and some combinations may require evening attendance. Please check with the School of Combined Honours for further details.