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Programme Specification for Interactive Digital Media MSc

This programme is not currently recruiting

Final award

MSc

Intermediate awards available

PGCert, PGDip

UCAS code

N/A

Details of professional body accreditation

N/A

Relevant QAA Benchmark statements

QAA framework for Masters level Programmes, British Computer Society requirements for Masters level programmes.

Date specification last up-dated

February 2011

Profile

The summary - programme advertising leaflet

Programme content

The Master of Science degree is for students wishing to work within a scientific or technological discipline. Such a degree might include investigations into the methodologies, techniques, tools and standards used to construct well founded interactive digital media products.

Students will study aspects of Interactive Digital Media, according to their preferred specialisation, for example: gaming; assistive technology; interactive film/narrative; web design; digital sound and music composition; usability theory and project management.

The programme is offered in block and traditional mode. In block mode students are required to attend classes for two intensive ‘taught’ weeks for each taught module. Students are then expected to undertake assignments and assessment outside of this ‘teaching’ block and to engage in on-line forms of communication with their tutors and fellow students. The blocks of taught study at UEL will be in October and November and March and April.

This programme will only be offered in block mode in 2010/11. The programme will be offered in both block mode and traditional mode from 2011/12.

MA Interactive Media Practice at UEL

This programme aims to provide an enhanced experience of interactive digital media project design and realisation. The key focus is on developing students’ professional skills and abilities or supplementing their current skills with industry-relevant theory and project management expertise. Theoretical work will be underpinned by the practical planning and construction of Interactive Digital Media products.

Students are presented with a broad range of perspectives, that stimulate and situate their own practices whilst links with other organisations and practitioners give students an excellent opportunity to learn from case studies, placements and mentors.

Learning is facilitated through lectures, seminars, workshops and project work, across a variety of modes such as block, distance and student self-directed. A high level of tutor-student and peer-to-peer support provides an environment of shared experience, such as that already found in SMARTlab’s doctoral programme.

The MSc is at UEL’s Docklands Campus. SMARTlab and CITE provide a range of facilities for new media research including MAGIClab, an adaptable environment designed to house a range of activities. Here a number of technical skills can be learnt and put into practice, including 3D prototyping and laser cutting. Strong links with the open source community and hard/software development also mean that students can participate in wider discussions and testing of ideas and products. SMARTlab is located in the Knowledge Dock at UEL, a centre for innovation and business start-up. SMARTlab also has links with a large number of schools and other institutions where projects happen on a regular basis.

Entry requirements

Applicants are normally expected to hold a first degree in a relevant subject, for example, BSc Computing, BSc Digital Media. The applicants should hold a British award classification of no less than a lower second class honours (2:2). Alternatively, a degree qualification of a standard equivalent from a recognised university outside the U.K is expected. Applicants with non-standard qualifications will be assessed at interview with the production of a portfolio of work.

In the case of applicants whose first language is not English, then IELTS 6.5 (or equivalent) is required. International qualifications will be checked for appropriate matriculation to UK Higher Education postgraduate programmes.

Students that apply to enter stages of the programme may be admitted through normal Accreditation of Experiential Learning (AEL) or Accreditation of Certificated Learning (ACL) processes, or through an approved articulation agreement. Therefore such applicants must be able to demonstrate and evidence that they have the required learning outcomes as listed in the modules for which they are seeking exemption.

Programme structure

The programme is offered in traditional or block release mode commencing in September. The programme is offered in full-time mode and part-time mode, commencing September. The full time mode consists of two 15-week semesters plus a 14 week period for a dissertation project. The part time mode consists of four 15-week semesters plus a 28 week period for a dissertation project. A full time student will study two 30-credit modules per semester whereas a part time student will study one 30-credit module per semester. For both modes of study the dissertation project may occur during the summer period. It is possible to move from full-time to part-time study and vice-versa to accommodate any external factors such as financial constraints or domestic commitments.  However, this may impact on the overall duration of the study period.

The block mode instance of the programme will require students to attend for the taught element of the programme from 9am to 6pm for two weeks for each taught module in October/November and in March/April. Students will be expected to undertake assignments and assessment outside of this ‘taught’ period and to engage in on-line communication activities with tutors and other students such as email, on-line forums, UEL Plus etc., particularly for the dissertation.

Learning environment

This programme will utilise a mixture of teaching methods that focus on and maximise a student’s learning experience. A series of lectures and seminars will be used to present information, general principles, applications and methods. However, lectures will not be student-passive sessions but interactive sessions with students participating. Lectures will be enhanced by support activities aiming to enforce student understanding and learning including tutorials, problem solving sessions, laboratories, group work and projects. Moreover, a series of student-based activities such as presentations will be used to provide students with the necessary skills to clearly describe their work and ideas.

Where group work is required, this will be managed to ensure that each student’s role and responsibilities are easily identifiable and quantifiable, with clear aims and objectives for the group and its members laid out at the start of each group project. The onus is on each individual however, and it is the individual's documentation and self-reflection that will be assessed.

Where learning contracts are used, students are required to take responsibility for their own academic development. The expectation is that students will undertake directed work and further study in their own time. Work undertaken throughout the programme will vary in accordance with the assignment load and the scheduling of assessments. However, the Programme Leader will endeavour to ensure that the workload is evenly distributed. By utilising this ethos throughout the programme, students are developing a professional attitude, which will be necessary during their future career. The discipline will also support the need for students to understand the nature of continuing professional development.

In block mode teaching will be delivered in a mix of the above formats over the block with on-line formats used outside of the ‘teaching’ block.

Assessment

The philosophy regarding assessment is to provide a mix of tasks that test the breadth and depth of knowledge and skills, and ensure that the identified learning outcomes have been achieved. Therefore, group and individual assignments, and problem solving activities will be used, including discussion, presentation and written tasks.

The weighting of practical and written assessment will vary from module to module.

Relevance to work/profession

The requirements of the British Computer Society have been taken into account in the design of the MSc part of this programme. In addition SMARTlab Digital Media Institute has extensive ties with industry, since most of its PhD student body either come from or return to industry. SMARTlab is funded through a combination of industry partnerships, public funding and private grants.

Students might engage in project work with external organisations if required.

The expected career destinations for graduates include:

  • Web Developer
  • Human Computer Interface Designer
  • Interactive Product Designer
  • Digital Media Project Manager
  • e-Learning Developer
  • Software Programmer

Added value

Students on the programme will enjoy academic and professional contact with a wide range of leading academics in the media, games industry and computing domains, and will work on their projects in a unique research environment, attached to the SMARTlab’s renowned cutting edge Research Centre.
This is a unique programme as SMARTlab Masters students can work across genres, disciplinary and cultural boundaries. The SMARTlab MSc can provide students with a bridge from their first degree onto PhD study.

This programme focuses on real, practical contributions to the ethical, socially responsible delivery of new media tools and approaches to creative research for actual need. The programme also provides industry-based models as examples and introduces new developments in the broader fields both creatively and technologically; it pushes and challenges students in the creative domain, through assessing their working methods, their areas of expertise and, where appropriate, their roles within collaborative interactive media teams.

Dissertation/project work

Students are expected to work on individual production projects in the core modules. The core module in Semester A may also include group project work subject to negotiation with the module leader. They may also engage in additional individual projects on some of the modules with a production component. The research methods and dissertation project require individual production work for submission. This is based on 75% production-based work.

Your future career

Students will work across genres, disciplinary and cultural boundaries. Graduates can build rewarding careers the majority of market sectors, ranging from careers in the film/entertainment industry and the design sector, to corporate sectors and retail industry, or government and financial sectors.

The expected career destinations for graduates include:

  • Web Developer
  • Human Computer Interface Designer
  • Interactive Product Designer
  • Digital Media Project Manager

How we support you

The programme will adhere to the UEL requirements for academic support, counselling and student support arrangements. The quality of modules will adhere to UEL’s Quality procedures which incorporate student and staff feedback via programme meetings, module feedback and evaluation, be subject to ratification by external examiners, and feed into the relevant Schools quality audit and quality tracking via the Review and Enhancement Process (REP) for the relevant fields and for this programme.

Academic support will be drawn from the relevant field and school, and via staff development through the annual staff development review.

Student support and counselling is via tutor support on the various modules in this programme, and via the students’ personal tutor. A personal tutor will be allocated to each student at the start of the programme. The personal tutor will be available to help students in their academic progress as well as in any general issues that they might face during their studies. An appropriate dissertation tutor will also be allocated to every student who takes the dissertation to provide support and knowledge throughout the duration of the dissertation. A programme leader will also be available to help students with any issues related to their programme. A programme handbook in line with UEL regulations will be available to all students at the start of their programme. Material for students will be mainly available in typed format and on-line but will also be produced to the necessary format required for any student on the programme with a registered disability. Last but not least, counsellors are available for consultation through the student services.

Bonus factors

Students may take this programme in block mode where you will be taught on an intensive basis for 2 weeks for each module. Study outside of this period will be via directed study.

Outcomes

Programme aims and learning outcomes

What is this programme designed to achieve?

The overall aims of the programme are for students to:

  • Develop advanced knowledge and critical analysis of Interactive Digital Media methods, tools, and techniques;
  • Apply theoretical and professional techniques to the construction of Interactive Digital Media Products;
  • Develop or enhance project management and teamwork skills necessary within Interactive Digital Media projects, companies and contexts;
  • Skilfully use Interactive Digital Media techniques and tools to successfully deliver projects.

What will you learn?

Knowledge

  • Demonstrate understanding of the history and development of Interactive Digital Media.
  • Examine methods, tools, and techniques for the production of Interactive Digital Media Products.
  • Demonstrate understanding of the different processes involved in the development of Interactive Digital Media in Practice.
  • Justify and use appropriate methods, tools, and techniques for the development of Interactive Digital Media projects.
  • Demonstrate application of project management methods to defined technical specifications.
  • Undertake and Justify requirements selection, elicitation and analysis.
  • Justify project organisation approach for the production of a specific digital media product.
  • Use critical analytical skills to demonstrate understanding of the current influences and ideas, or aspects of the creative process, in the area of the dissertation topic.

Thinking skills

  • Write an appropriate project specification for an advanced Interactive Digital Media project.
  • Organise and critically assess the execution of an Interactive Digital Media project.
  • Specify applications of advanced Interactive Digital Media technologies within specific contexts.
  • Justify applications of Interactive Digital Media technologies within specific contexts.
  • Critically evaluate, compare and select appropriate media creation approaches, techniques and tools to realise a complex Interactive Digital Media project.
  • Critically analyse and record current theoretical issues in the area of the dissertation topic.
  • Demonstrate the ability to reach well founded conclusions from critical analysis and research investigations.
  • Select and justify appropriate research and planning methods in the production of a coherent dissertation report.
  • Critically evaluate theories underpinning, and current practice in, the development and construction of a sizeable product.

Subject-Based Practical skills

  • Use existing Interactive Digital Media to present a coherent argument.
  • Apply formal and structural principles and technologies in support of production.
  • Define project plans for specified products using well-founded engineering techniques.
  • Engage in requirement selection, elicitation and analysis.
  • Construct an appropriate project plan.
  • Select and employ appropriate methods, tools, and techniques in the construction of a practical work.
  • Evaluate an advanced Interactive Digital Media product design throughout development, testing and evaluation.

Skills for life and work (general skills)

  • Present ideas clearly.
  • Plan and time-manage project work effectively.
  • Evaluate a project.
  • Monitor an advanced interactive media product design throughout development, testing and evaluation.
  • Evaluate own contribution to project.
  • Evaluate a product against its stated purpose.

Structure

The programme structure

All programmes are credit-rated to help you to understand the amount and level of study that is needed.

One credit is equal to 10 hours of directed study time (this includes everything you do e.g. lecture, seminar and private study).

Credits are assigned to one of 5 levels:

  • 0          equivalent in standard to GCE 'A' level and is intended to prepare students for year one of an undergraduate degree programme
  • 1          equivalent in standard to the first year of a full-time undergraduate degree programme
  • 2          equivalent in standard to the second year of a full-time undergraduate degree programme
  • 3          equivalent in standard to the third year of a full-time undergraduate degree programme
  • M         equivalent in standard to a Masters degree

Credit rating

The overall credit-rating of this programme is 180 for Masters; 120 for PGDip; 60 for PGCert.

Typical duration

The typical duration of this programme is 1 year full-time or 2 years part-time. It is possible to move from full-time to part-time study and vice-versa to accommodate any external factors such as financial constraints or domestic commitments.  Many of our students make use of this flexibility and this may impact on the overall duration of their study period.

The programmes will be September start only. Students will be enrolled onto the MSc programme. The first semester will be common to both the MSc and the related MA programme enabling students to change programme at the end of semester A if necessary subject to the agreement of the programme leader.

How the teaching year is divided

The teaching year is divided into two semesters of roughly equal length. 

A typical student registered in a full-time attendance mode will study two 30 credit modules per semester and a typical student registered in a part-time attendance mode will study one or two modules per semester. 

The advanced independent research (dissertation) module will occur after the end of the taught period.

What you will study when

LevelUEL Module
Code
Module TitleCreditStatus

M

IMM501

Introduction to Interactive Digital Media

30

Core

M

IMM502

Interactive Digital Media in Practice

30

Core

M

IMM507

MSc Tools and Project Management for Interactive Digital Media projects

30

Option

M

IMM508

MSc Interactive Digital Media Team Project Creation Workshop

30

Option

M

IMM509

Digital Sound Production

30

Option

M

IMM510

Human Computer Interaction

30

Option

M

IMM511

MSc Dissertation

60

Core

Requirements for gaining an award

  • In order to gain a Postgraduate Certificate, you will need to obtain 60 credits at Level M.
  • In order to gain a Postgraduate Diploma, you will need to obtain 120 credits at Level M.
  • In order to obtain a Masters, you will need to obtain 180 credits at Level M. These credits will include a 60 credit level M core module of advanced independent research.

Masters Award Classification

Where a student is eligible for an Masters award then the award classification is determined by calculating the arithmetic mean of all marks and applying the mark obtained as a percentage, with all decimals points rounded up to the nearest whole number, to the following classification.

70% - 100%

Distinction

60% - 69%

Merit

50% - 59%

Pass

0% - 49%

Not Passed

Assessment

Teaching, learning and assessment

Teaching and learning

Knowledge is developed through

  • Taught activities, such as lectures and seminars;
  • Student-driven activities, such as tutorial and laboratory sessions;
  • Lecturer-driven activities, such as feedback and guidance;
  • Student independent study.

Thinking skills are developed through

  • Tutorial group and individual discussion;
  • Laboratory group work;
  • Coursework and projects;
  • Problem-solving activities.

Practical skills are developed through

  • Laboratory work;
  • Coursework and projects;
  • Case studies.

Skills for life and work (general skills) are developed through

  • Coursework;
  • Team-based problem-solving activities;
  • Individual problem-solving activities;
  • Tutorial and laboratory sessions;
  • Presentations and Reports.

Assessment

Knowledge is assessed by

  • Coursework reports;
  • Written examinations;
  • Individual dissertation project;
  • Presentations;
  • Active student participation in lectures.

Thinking skills are assessed by

  • Laboratory and tutorial sessions;
  • Problem-solving activities;
  • Research-based activities.

Practical skills are assessed by

  • Case studies;
  • Problem-solving activities;
  • Laboratory exercises;
  • Individual dissertation project.

Skills for life and work (general skills) are assessed by

  • Coursework reports;
  • Presentations;
  • Individual dissertation project;
  • Individual and team-based activities.

Quality

How we assure the quality of this programme

Before this programme started

Before this programme started, the following was checked:

  • there would be enough qualified staff to teach the programme;
  • adequate resources would be in place;
  • the overall aims and objectives were appropriate;
  • the content of the programme met national benchmark requirements;
  • the programme met any professional/statutory body requirements;
  • the proposal met other internal quality criteria covering a range of issues such as admissions policy, teaching, learning and assessment strategy and student support mechanisms.

This is done through a process of programme approval which involves consulting academic experts including some subject specialists from other institutions.

How we monitor the quality of this programme

The quality of this programme is monitored each year through evaluating:

  • external examiner reports (considering quality and standards);
  • statistical information (considering issues such as the pass rate);
  • student feedback.

Drawing on this and other information, programme teams undertake the annual Review and Enhancement Process which is co-ordinated at School level and includes student participation.  The process is monitored by the Quality and Standards Committee.

Once every six years an in-depth review of the whole field is undertaken by a panel that includes at least two external subject specialists.  The panel considers documents, looks at student work, speaks to current and former students and speaks to staff before drawing its conclusions.  The result is a report highlighting good practice and identifying areas where action is needed.

The role of the programme committee

This programme has a programme committee comprising all relevant teaching staff, student representatives and others who make a contribution towards the effective operation of the programme (e.g. library/technician staff).  The committee has responsibilities for the quality of the programme. It provides input into the operation of the Review and Enhancement Process and proposes changes to improve quality.  The programme committee plays a critical role in the quality assurance procedures.

The role of external examiners

The standard of this programme is monitored by at least one external examiner.  External examiners have two primary responsibilities:

  • To ensure the standard of the programme;
  • To ensure that justice is done to individual students.

External examiners fulfil these responsibilities in a variety of ways including:

  • Approving exam papers/assignments;
  • Attending assessment boards;
  • Reviewing samples of student work and moderating marks;
  • Ensuring that regulations are followed;
  • Providing feedback through an annual report that enables us to make improvements for the future.

Listening to the views of students

The following methods for gaining student feedback are used on this programme:

  • Module evaluations
  • Student representation on programme committees (meeting 2 times per year)
  • Programme evaluations

Students are notified of the action taken through:

  • circulating the minutes of the programme committee
  • providing details on the programme notice board both actual and virtual

Listening to the views of others

The following methods are used for gaining the views of other interested parties:

  • Questionnaires to former students
  • Annual student satisfaction questionnaire
  • Industrial liaison committee

Further Information

Alternative locations for studying this programme

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Where you can find further information

While it is expected that some students may already be in employment, some may have come straight from their undergraduate studies at home and overseas. Graduates build rewarding careers in the majority of market sectors, ranging from careers in the film/entertainment industry and the design sector, to corporate sectors and retail industry, the tourism sector, and government and financial sectors.

Further information about this programme is available from:


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