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Programme Specification for International Fashion Management MA

 

Final award

MA

Intermediate awards available

PGCert, PGDip

UCAS code

 

Details of professional body accreditation

N/A

Relevant QAA Benchmark statements

Subject Benchmark Statements, Master's Degree in Business and Management (2007)

Date specification last up-dated

Mar 2012

Profile

The summary - programme advertising leaflet

Programme content

The MA International Fashion Management provides broad content in disciplines relevant to the global fashion sector.  The programme aims to provide you with the opportunity to achieve sound theoretical and conceptual grounding in the processes, models and metrics of fashion management.  You will develop skills in understanding trend prediction, product development, sourcing and supply chain management, buying, merchandising, operations management, visual merchandising, integrated marketing communications management, branding, brand management, international business strategy in addition to personal development skills.

MA International Fashion Management at UEL

MA International Fashion Management at UEL is developed in response to research by the British Fashion Council and Oxford Economics (2010) that the fashion industry in an increasingly global economy needs more graduates with relevant business skills.  The provision also recognises the skills needed by overseas students seeking career progression in the international fashion sector. 

The programme aims to equip you with relevant skills and an innovative curriculum which balances theoretical constructs with commercial pragmatic solutions.  In addition to formal learning and teaching; you will engage with industry professionals, case studies, guest speakers, field trips and study trips to ensure a rich experience.  The provision builds on the existing undergraduate expertise in fashion management at UEL and is developed in collaboration with the Royal Docks Business School, who have a wide portfolio of postgraduate provision.

The approach of this programme is to ensure graduates understand the relative context of their chosen career or further study specialism in the wider industry.  The programme will promote enquiry, strategic thinking, international engagement and innovation.  The programme aims to blend focus on detail and business metrics with expansive vision of industry opportunities and developments.   The programme will establish a networked community of professionals working in the sector.

Entry requirements

The programme is suitable for:

  • Candidates with a 2.2 or above honours degree, with evidenced knowledge of the fashion industry.
  • Returning alumni from the BA (Hons) Fashion Design with Marketing degree who are looking to increase their skills for career progression purposes
  • Working professionals with work experience in the fashion industry who seek career progression

Applications are welcomed from the EU and overseas.
Students whose first language is not English will have achieved a score of 6 in IELTS or equivalent. Eligibility for students without degree equivalent qualifications will be assessed on the basis of the personal statement and application form.  Places will be offered after a successful interview (in person or online) with a member of the programme team.

Accredited Learning
Students that apply to enter stages of the programme may be admitted through normal Accreditation of Experiential Learning (AEL) or Accreditation of Certificated Learning (ACL) processes, or through an approved articulation agreement. Therefore such applicants must be able to demonstrate and evidence that they have the required learning outcomes as listed in the modules for which they are seeking exemption.

Programme structure

The programme can be followed over twelve months full time or twenty four months part time.

The programme consists of 3 x new 30 credit (single) modules, 1 x existing 30 credit (single) module delivered by the Royal Docks Business School, and 1 x new 60 credit (double) dissertation module.

FTM720  Fashion Trend Prediction & Product Development in a Global Economy
(30 Credits)
You will develop research skills in fashion trend prediction and their adoption and adaption in global markets.  The module will provide the opportunity for you to examine product development strategies used by segmented markets in an international context and international supply chains analysis.

FTM721  Buying, Merchandising and Operations management for International Retailers
(30 Credits)
The module aims to develop your knowledge of buying and merchandising theory and practise in an international fashion context.  You will explore aspects of merchandise planning, pricing and control.  You will also develop an understanding of visual merchandising.

FTM722 International Fashion Brand Management and Marketing Communication Strategies
(30 Credits)
You will develop knowledge of the integrated marketing communication strategies used by luxury fashion brands.  You will explore the significance of brand building and brand management across global markets using relevant case studies.

SMM206  International Business Strategy
(30 Credits)
You will be introduced to strategic management concepts, theories and tools.  You will use fashion case studies to develop critical awareness in applying theory to practise in an international context.   You will build skills in written and oral communication and working individually and as part of a team.

FTM 725 International Fashion Management – Dissertation
(60 Credits)
The module will equip you with the skills to identify relevant research opportunities in the field of International Fashion Management.  You will use appropriate research methods and theoretical frameworks and critically appraise research findings.  A reflective journal will support personal learning on the module.

Learning environment

MA International Fashion Management will be delivered at the UEL Docklands campus.  It forms a collaboration between the School of Architecture and the Visual Arts and the Royal Docks Business School.  The programme will use all the facilities offered at Docklands including the Learning Resource Centre, English Language Centre and Student Services.  The programme will use the VLE and all material will be uploaded to UEL plus.  You will be encouraged to use UEL Connect as a social networking site.

Personal Tutorials / Group Tutorials
Formative feedback will be provided during tutorials.  To develop skills in self management students will often set the agenda for tutorials.

Group Forums/Peer Reviews:
You will present work in a formal setting to other students on the programme.  All students will participate in peer review, contributing to formative feedback and peer review.

Seminars:
You must be prepared for seminars bringing relevant material or having read preparatory texts or papers.

Lectures:
Formal lectures will be the core method of delivery for programme content.   These will take place in lecture theatres at the Docklands campus.  You will join the MSc International Business Management cohort for the SMM206 module in International Business Strategy.

Workshops:
Workshops will be delivered to support the curriculum in areas such as digital technologies, presentation skills, research methods etc

Field Trips / Study Trips
Field trips and study trips will be a key learning tool in this programme. You will also be expected to undertake independent field trips to widen your fashion awareness and industry knowledge. 

Studio Engagement
You will be encouraged to integrate with the MA Fashion and MA Print Design students to attend catwalk shows, exhibitions etc to further your fashion awareness and appreciation of the design process which would support your understanding of supply chains and the buying process.

Assessment

All coursework for assessment is double marked; seminar papers and presentations - essay assignments are supervised and double marked.

All work for assessment is monitored / moderated by external examiners.

All modules contribute to the final award classification.

Relevance to work/profession

MA International Fashion Management has been designed to meet the needs of the fashion industry by up-skilling graduates or working professionals in the business skills required to work in the international sector.  The processes, business models, case studies and business metrics used by the industry are core to the curriculum.  The professional development skills of effective self-management and effective communication are embedded in the delivery and assessment.  The programme will foster pragmatic reliance on ‘common sense’ (stated by industry as a skill requirement).

Dissertation

The dissertation module provides the opportunity to engage in a research topic of your choice and formulate a research proposal with formative feedback.  You will review relevant literature and theoretical models and devise appropriate methods for data collection and analysis.  You will self-manage and demonstrate learning through a reflective journal.  Students who wish to pursue an academic career will build on this learning.

Added value

This programme is responding to a recognised skill gap in the fashion sector.  It has post graduate provision design integrity, by following the QAA Subject Benchmark Statement for Business and Management and by working with the Royal Docks Business School.  The collaboration adds value to the provision and widens your experience which will further support your learning.  In addition the MA International Fashion Management has been designed by academics that have worked in the industry and have a sound knowledge of industry and the practical needs of the global sector.

Your future career

Students will seek management careers in international fashion organisations or smaller businesses with an international orientation.  The programme will develop a skill-set relevant to such employment.  Research by the British Fashion Council and Oxford Economics 2010 shows that graduates with sound fashion knowledge and applied business skills are needed in the sector.  Roles include:

  • Merchandising,
  • Buying,
  • Product development,
  • Marketing,
  • Logistics,
  • Operations and
  • Visual Merchandising. 

The fashion industry remains highly competitive and successful completion of the programme will provide a sound platform for career progression.

How we support you

The university provides a comprehensive range of support services for students which include: residential/student finance advice/careers advice/study skills development/IT/learning resources. The programme provides strong module leadership.  Guest lecturers and other professional practitioners regularly visit the programme and field trips / study trips are fully embedded in the delivery.  You will also be supported by a personal tutor.

Bonus factors

UEL is a campus university in East London offering unrivalled access to the highly important resources of London.  It is close to the new Westfield Stratford, opening in 2011 housing over 300 brands, the largest urban shopping centre in Europe.  UEL has its own station on the Docklands Light Railway and has excellent international links from the neighbouring City Airport.  London plays a vital role in the International Fashion Industry; it is a haven for design, street fashion, fashion entrepreneurs, London Fashion Week, iconic shopping destinations and the headquarters of key fashion industry organisations.
  
UEL is very committed to extending the reach of its Fashion provision and values the reputation fashion has in the education sector and the resultant success in employability, industry engagement and high profile competitions.  You will join other MA programmes in the Area, and across the School, enhancing and contributing to the post graduate culture and intellectual community.

The School of Architecture and Visual Arts have established links with GAFA and Tsinghua  (China), NAFA (Singapore), Legenda (Malaysia), Vantan Design Institute (Japan) and Tallinn Institute Estonia.  These links enhance the international engagement of the School.  The Royal Docks Business School has a large portfolio of post graduate provision, international links and overseas students.  They are actively collaborating in the delivery of MA International Fashion Management.

Outcomes

Programme aims and learning outcomes

What is this programme designed to achieve?

This programme is designed to give you the opportunity to:

  1. Achieve a sound theoretical and conceptual grounding in international fashion management, including an understanding of processes, models and context for international fashion organisations.
  2. Be able to collect, analyse and synthesise qualitative and quantitative information from a range of business areas, in order to support complex and creative decision-making in different organisational scenarios, within an international context.
  3. Develop a range of personal and analytical skills, including effective communication and listening skills using a range of media and the ability to prepare and present business reports.
  4. Enhance personal effectiveness through self-management, time management, self-reflection and working in team environments.

What will you learn?

Knowledge

  •  Appraise the external business environment and how it influences the context of trend prediction, global supply chains, product development and operations management.
  • Appraise the interdependence of the buying, merchandising and operations management in defining success of fashion organisations and formulating business metrics
  • Assess the significance of brand concept, identity, positioning, communication and extension to developing brand value and brand equity.
  • Understand how strategic management fits into the range of managerial responsibilities.

Thinking skills

  • Critique the compliance of the fashion industry to required ethical standards and corporate social responsibility
  • Analyse determinates of product line planning and forecasting in a multi-channel, global context
  • Evaluate the wider ethical, legal, financial, cultural and identity issues on the brand communication strategies of luxury fashion brands in global markets.
  • Demonstrate learning through reflection

Subject-Based Practical skills

  • Test theoretical frameworks that model product development and global sourcing
  • Examine pricing strategies deployed by fashion retailers to maximise margin
  • Review models of visual merchandising relevant to international fashion retailers.
  • Formulate a branding strategy for a fashion label to secure new international markets
  • Analyse and investigate strategic issues within organisations and propose effective solutions

Skills for life and work (general skills)

  • Synthesise theoretical constructs with commercial pragmatic solutions
  • Effective self management to achieve workloads and deadlines
  • Effectively communicate both orally and in writing using a range of technologies

Structure

The programme structure

Introduction

All programmes are credit-rated to help you to understand the amount and level of study that is needed.

One credit is equal to 10 hours of directed study time (this includes everything you do e.g. lecture, seminar and private study).

Credits are assigned to one of 5 levels:

  • 0 - equivalent in standard to GCE 'A' level and is intended to prepare students for year one of an undergraduate degree programme
  • 1 - equivalent in standard to the first year of a full-time undergraduate degree programme
  • 2 - equivalent in standard to the second year of a full-time undergraduate degree programme
  • 3 - equivalent in standard to the third year of a full-time undergraduate degree programme
  • M - equivalent in standard to a Masters degree

Credit rating

The overall credit-rating of this programme is 180 for MA International Fashion Management, 60 for PGCert, 120 for PGDip.

Typical duration

The typical duration of this programme is one year full-time or two years part-time.  It is possible to move from full-time to part-time study and vice-versa to accommodate any external factors such as financial constraints or domestic commitments.  Many of our students make use of this flexibility and this may impact on the overall duration of their study period.

How the teaching year is divided

The teaching year is divided into three semesters of roughly equal length.  A typical student registered in a full-time attendance mode will study 60 credits per semester. This could either comprise of two 30 credit modules or one 60 credit module. A typical student registered in a part-time attendance mode will study either one 30 credit module per semester or one 60 credit module spanning two semesters. The dissertation module may occur during the summer period.

What you will study when

 

Semester A Start

Semester A (Sept – Feb)Semester B (Feb – June)Semester C (June – Sept)

FTM720 NEW
Fashion Trend Prediction & Product Development in a Global Economy (12 weeks)

30 Credits

FTM722 NEW
International Fashion Brand Management and Marketing Communication Strategies (12 weeks)

30 Credits

FTM725 NEW
International Fashion Management – Dissertation (12 weeks)

60 Credits

FTM721 NEW
Buying Merchandising and Operations Management for International Retailers (12 weeks)

30 Credits

SMM206 EXISTING
International Business Strategy (RDBS) (12 weeks)

30 Credits

 

Semester B Start

Year 1

Semester A (Sept – Feb)Semester B (Feb – June)Semester C (June – Sept)

-

FTM720 NEW
Fashion Trend Prediction & Product Development in a Global Economy (12 weeks)

 

30 Credits

-

-

FTM721 NEW
Buying Merchandising and Operations Management for International Retailers
(12 weeks)

30 Credits

-

Year 2

Semester A (Sept – Feb)Semester B (Feb – June)Semester C (June – Sept)

FTM722 NEW
International Fashion Brand Management and Marketing Communication Strategies 
(12 weeks)

30 Credits

FTM725 NEW
International Fashion Management – Dissertation
(submit May)
(12 weeks)

60 Credits

-

SMM206 EXISTING
International Business Strategy
(RDBS)
(12 weeks)

30 Credits

- -

Part-time Semester A Start

Year 1

Semester A (Sept – Feb)Semester B (Feb – June)Semester C (June – Sept)

FTM720 NEW
Fashion Trend Prediction & Product Development in a Global Economy (12 weeks)

 

30 Credits

FTM722 NEW
International Fashion Brand Management and Marketing Communication Strategies 
(12 weeks)

30 Credits

-

Year 2

Semester A (Sept – Feb)Semester B (Feb – June)Semester C (June – Sept)

FTM721 NEW
Buying Merchandising and Operations Management for International Retailers
(12 weeks)

 

30 Credits

SMM206 EXISTING
International Business Strategy
(RDBS)
(12 weeks)

 

30 Credits

FTM725 NEW
International Fashion Management – Dissertation
(12 weeks)

 

60 Credits

(or Sem B / Sem C Year3)

Option Modules
Options are currently available in Fashion and Textiles, with new options in Graphics, Photography, Fine Art and other University wide modules to be validated for 2010-11

LevelUEL Module
Code
Module TitleCreditStatus

1

 FTM720

 

30

Core

1

 FTM721

 

30

Core

1

 FTM722

 

30

Core

1

 SMM206

 

30

Core

1

 FTM725

 

60

Core

Requirements for gaining an award

In order to gain a Postgraduate Certificate, you will need to obtain 60 credits at Level M.

In order to gain a Postgraduate Diploma, you will need to obtain 120 credits at Level M

In order to obtain a Masters, you will need to obtain 180 credits at Level M.
These credits will include a 60 credit level M core dissertation module.

Masters Award Classification

Where a student is eligible for an Masters award then the award classification is determined by calculating the arithmetic mean of all marks and applying the mark obtained as a percentage, with all decimals points rounded up to the nearest whole number, to the following classification

70% - 100%

Distinction

60% - 69%

Merit

50% - 59%

Pass

0% - 49%

Not Passed

Assessment

Teaching, learning and assessment

Teaching and learning

Knowledge is developed through

  • Integrated tutor-led lecture and class/group seminar/case study/discussion/ revision sessions
  • Private study to prepare for group work and for individual assignments
  • Reference and access to literature resources, including on-line academic and business journals and databases

Thinking skills are developed through

  • Seminars and group work
  • Case studies and associated problem-solving activities
  • Structured group/seminar discussion and presentations.
  • Linking of theory and commercial practice in each module.
  • Written assignments
  • Presentations of prepared work.

Practical skills are developed through

  • Researching presentations and projects both group and individual.
  • Undertaking data collection and analysis.
  • Group work.
  • Case studies and workshops.

Skills for life and work (general skills) are developed through

  • Report writing
  • Academic writing
  • Presentations
  • Participation in group work.
  • Completion of major research project.
  • Managing time to achieve deadlines as an independent learner

Assessment

The criteria by which all modules are assessed in Fashion and Textiles are:

  • Enquiry and use of sources
  • Knowledge and understanding of subject matter
  • Critical judgement and analytical ability
  • Visual communication
  • Written Communication
  • Oral Communication
  • Technical skills
  • Creativity
  • Team working

Full descriptions of these criteria can be found in the student handbook

Knowledge is assessed by

  • Reports   
  • Proposals
  • Case studies
  • Presentations

Thinking skills are assessed by

  • Research outcomes, qualitative and quantitative
  • Research proposals
  • Reflective Journal

Practical skills are assessed by

  • Presentations
  • Group work
  • Reports

Skills for life and work (general skills) are assessed by

  • Presentations
  • Time management
  • Group work
  • Peer review

Quality

How we assure the quality of this programme

Before this programme started

Before this programme started, the following was checked:

  • There would be enough qualified staff to teach the programme;
  • Adequate resources would be in place;
  • The overall aims and objectives were appropriate;
  • The content of the programme met national benchmark requirements;
  • The programme met any professional/statutory body requirements;
  • The proposal met other internal quality criteria covering a range of issues such as admissions policy, teaching, learning and assessment strategy and student support mechanisms.

This is done through a process of programme approval which involves consulting academic experts including some subject specialists from other institutions.

How we monitor the quality of this programme

The quality of this programme is monitored each year through evaluating:

  • external examiner reports (considering quality and standards)
  • statistical information (considering issues such as the pass rate)
  • student feedback

Drawing on this and other information, programme teams undertake the annual Review and Enhancement Process which is co-ordinated at School level and includes student participation.  The process is monitored by the Quality and Standards Committee.

Once every six years an in-depth review of the whole field is undertaken by a panel that includes at least two external subject specialists.  The panel considers documents, looks at student work, speaks to current and former students and speaks to staff before drawing its conclusions.  The result is a report highlighting good practice and identifying areas where action is needed.

The role of the programme committee

This programme has a programme committee comprising all relevant teaching staff, student representatives and others who make a contribution towards the effective operation of the programme (e.g. library/technician staff).  The committee has responsibilities for the quality of the programme. It provides input into the operation of the Review and Enhancement Process and proposes changes to improve quality.  The programme committee plays a critical role in the quality assurance procedures.

The role of external examiners

The standard of this programme is monitored by at least one external examiner. External examiners have two primary responsibilities:

  • To ensure the standard of the programme;
  • To ensure that justice is done to individual students.

External examiners fulfil these responsibilities in a variety of ways including:

  • Approving exam papers/assignments;
  • Attending assessment boards;
  • Reviewing samples of student work and moderating marks;
  • Ensuring that regulations are followed;
  • Providing feedback through an annual report that enables us to make improvements for the future.

Listening to the views of students

The following methods for gaining student feedback are used on this programme:

  • Module evaluations
  • Student representation on programme committees
  • Student/Staff consultative committee

Students are notified of the action taken through:

  • circulating the minutes of the programme committee
  • providing details on the programme on UEL Plus

Listening to the views of others

The following methods are used for gaining the views of other interested parties:

  • Annual student satisfaction questionnaire
  • Professional Engagement Tutor
  • Alumni events

Further Information

Alternative locations for studying this programme

LocationWhich elements?Taught by UEL staffTaught by local staffMethod of Delivery

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-

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Where you can find further information

Further information about this programme is available from:


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