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Programme Specification for Graphic Design MA

 

Final award

MA

Intermediate awards available

PGCert, PGDip

UCAS code

N/A

Details of professional body accreditation

N/A

Relevant QAA Benchmark statements

Subject Benchmark Statements, Master's Degree in Business and Management 2007 QAA 158 02/07

Date specification last up-dated

Mar 2012

Profile

The summary - UCAS programme profile

BANNER BOX:

UEL’s MA Graphic Design provides a contemporary environment for the investigative analysis of your Graphic Design practice through subject specific discourse and through interdisciplinary practice that recognizes the increasing influence of other visual arts discourses on contemporary Graphic Design practices.

ENTRY REQUIREMENTS

The programme is suitable for:

  • Applicants with an honours degree in Graphic Design
  • Applicants with an honours degree in an Art, Design or Media subject, with a particular interest, experience and ability for developing creative and innovative approaches to Graphic Design
  • Graphic design professionals who wish to readdress their professional practice through creativity and innovation.
  • Lecturers from Further or Higher Education Institutions wishing to gain a higher qualification.

Applications are welcomed from the EU and overseas.
Students whose first language is not English will have achieved a score of 6.0 in IELTS or equivalent. Eligibility for students without degree equivalent qualifications will be assessed on the basis of a personal statement and a portfolio. Places will be offered after a successful interview (in person or online) with a member of the programme team.

Accredited Learning
Students that apply to enter stages of the programme may be admitted through normal Accreditation of Experiential Learning (AEL) or Accreditation of Certificated Learning (ACL) processes, or through an approved articulation agreement. Therefore such applicants must be able to demonstrate and evidence that they have the required learning outcomes as listed in the modules for which they are seeking exemption.

ABOUT THE PROGRAMME

What is MA Graphic Design?

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MA Graphic Design at UEL

Aimed at Graphic Designers, this programme enables you to develop your creativity and intellectual understanding through a high level of debate, subject-specific discourse and practical application. This programme will use your practice to engage you in innovative problem solving, critical debate, cultural and contextual environments, new approaches to communication design and graphic solutions and contemporary dialogues in interdisciplinary Graphic Design practice.

The programme has been designed to interconnect with MA Fashion, MA Print Design, MA Photography and MA Design Studies, as suite of MA programmes that utilize shared modules and interdisciplinary learning structures and experiences. The aim of this strategy is to provide a flexible postgraduate learning environment appropriate and relevant to the students own professional context, future aims and ambition.

Programme structure

The programme can be followed over twelve months full time or twenty four months part time.

The programme consists of 2 x 30 credit (single) modules and 2 x 60 credit (double) modules

Creative Practice (Graphic Design)
The main aims of this module are to develop advanced independent, original work and research within the subject area, and to facilitate students to critically reflect on their own work within a wider context of professional process and progress.

Options
The programme has a 30 credit ‘option’ module that enables the student to diversify their studies through Graphic Design Discourses, Photography Discourses, Entrepreneurship in the Creative Industries, Textiles Exploration and Practice or Fashion Exploration and Practice.

Professional Engagement
The programme has a 30 credit ‘Professional Engagement’ module that facilities opportunity for outward facing professional activities that could take the form of publications, exhibitions, collaborative projects, internships, or the design and organisation of workshop activities. Students are encouraged to collaborate and build on their strengths when designing their proposals for the module.

Negotiated Practice
The main aim of this module is for students to develop a coherent and sophisticated body of work for exhibition or presentation, as appropriate to their subject. The module culminates in a final showing of work, which will demonstrate a sustained and advanced level of practice necessary to achieve a Masters qualification.

Learning environment

MA Graphic Design is situated in the dedicated building for the School of Arts and Digital Industries (ADI) on the Docklands Campus. The building is home to programmes in Fine Art, Architecture, Fashion, Textiles, Graphic Design, Photography, Animation and Illustration. The proximity of this diverse culture of art and design practices will be integral to the learning community and environment of this programme.  The programme is centred on your creative practice and students are expected to be highly motivated and committed to self-direction and learning. All students will be supported by tutorials at 1:1.

Critical Evaluations:
These happen at key points of the programme to ensure progression of the work. After these
tutor /s will feedback on either verbally or in written form.

Group Forums/Peer Reviews
Students present their work in a formal setting to other students on the programme and are asked to make a measured judgement on the achievement of the project and the ideas presented by their peers.

Seminars
A seminar is an informal round table discussion with presentation of work and ideas. These seminars are capable of being held in situ or virtually. Students must be prepared for seminars bringing relevant material or having read preparatory texts.

Lectures
Lectures take the form of studio group teaching usually around a particular topic delivered by one or more tutors. Also field trips off campus are research based and form part of the lecture programme.

Interdisciplinary Workshops
Practical demonstrations and hands on learning take place as well as facilitating your own self initiated projects. These are available in keeping with access and entitlement as well as satisfying Health and Safety requirements.

Facilities
Graphic Design programmes have large open plan studios designed for a variety of needs and outcomes. There are two studios for shooting photography and moving image, two darkrooms, digital output laboratory, printmaking facilities and a large scale digital print laboratory. There are extensive wood and metal workshops and computer suites. Dedicated technical associates support all these facilities.

E-Learning
MA Graphic Design is supported by blended learning facilities in the form of the institutional virtual learning environment ‘UELPLUS’, web 2.0 social and professional networking sites and e-learning tools and technologies.

Study visits
Scheduled field trips to the UK and Europe will form an integral part of the contextual dialogue of this programme together with opportunities for International collaboration and workshops.

Assessment

Postgraduate programmes strictly adhere to the University regulations on assessment. All coursework for assessment is double marked; seminar papers and presentations - essay assignments are supervised and double marked.

All work for assessment is monitored/moderated by external examiners.
All modules are assessed by portfolio and/or presentation at the end of the module.

Through out their studies, students will keep an ‘e-portfolio’ in the form of an online reflective journal of their ‘personal development’ that will detail research, critical thinking, contextualisation, concepts, technical and practical development, practice and realisation.
The e-portfolio will be assessed in conjunction with the physical portfolio and/or presentation.
All modules contribute to the final award classification.

Work experience/placement opportunities

The aim of MA Graphic Design at UEL is to provide postgraduate level study within a highly creative environment that is designed to stimulate critical analysis, subject specific debate and interdisciplinary opportunities. It aims to offer the recent graduate the opportunity to further advance their creative responses to Graphic Design practice. It is aimed at those who are returning to education from industry, and who may wish to reassess their direction and provide new opportunities for either broadening their practice or to deepen their critical understanding.  

We anticipate that students undertaking this programme will reassess their practice and emerge re-directed and renewed by the process.

Project work

Critical, cultural and contextual theory is integrated into the practice based modules on this programme, therefore the programme does not contain a thesis or dissertation.

Added value

This programme is delivered within School of Arts and Digital Industries (ADI) in a dedicated building for Art and Design on the Docklands Campus.

All Academic Staff and Technical Associate support staff working in the school are professionally engaged creative practitioners and are recognised nationally and internationally.

Within the School there is a wide ranging and vibrant research culture centred on discourse, practice and interdisciplinarity.

Field trips abroad and in the UK will form part of the curriculum

IS THIS THE PROGRAMME FOR ME?

If you are interested in...

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If you enjoy...

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If you want...

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Your future career

This programme will equip the graduates with a set of transferable skills suitable for work in the creative industries.

Job titles might be:

  • Graphic Designer
  • Graphic Design Researcher
  • Exhibitions Designer
  • Graphic Artist
  • Design Director
  • Projects Manager
  • Art Director
  • Advertiser
  • Illustrator
  • Magazine Editor
  • Graphic Design Academic

How we support you

The university provides a comprehensive range of support services for students which include: residential/student finance advice/careers advice/study skills development/IT/learning resources. The programme provides strong personal tutor guidance and professional advice related to the practice. Visiting artists, designers and other professional practitioners regularly visit the programme and study trips to working environments are an important component.

Bonus factors

East London environment offers unrivalled access to the most important creative resources, as well as good transport links. There are also regular visits from important professionals who live and work locally.

The Digital Arts and Visual Communications area at UEL has genuine links with all sectors of the creative industries in the UK and abroad that will provide the programme with relevant up to date information and support, internships and careers.

The School of Arts and Digital Industries (ADI) have established links with GAFA and Tsinghua  (China), Legenda (Malaysia), Vantan Design Institute (Japan) and Tallin Institute Estonia, which offer opportunities for overseas exchange.

The School of ADI also provides a number of annual travel bursaries open to all subject areas enabling students to undertake research overseas.

Outcomes

Programme aims and learning outcomes

What is this programme designed to achieve?

This programme is designed to give you the opportunity to:

  1. Challenge conventional notions of Graphic Design Practice
  2. Encourage ambition in creative practice
  3. Develop technical skills and processes for innovative design
  4. Facilitate experimentation and innovation in materials, concepts and processes
  5. Engage in critical analysis of the students practice and creative context
  6. Engender new professional contexts and career trajectories

What will you learn?

Knowledge

  • Articulate knowledge and understanding of Graphic Design practice
  • Apply and consolidate a broad range of information to specific tasks in design, management and construction
  • Extend learning in different contextual frameworks, to develop both visual and entrepreneurial ideas
  • Synthesise research information from a range of sources

Thinking skills

  • Analyse research undertaken in all areas of the discipline
  • Interpret and develop ideas to realization
  • Apply resourcefulness and entrepreneurial skills to support practice and the practice of others

Subject-Based Practical skills

  • Generate ideas and concepts independently in response to set briefs
  • Select and test an appropriate range of materials and processes
  • Critically evaluate own work and work of others
  • Formulate proposal, arguments, solutions in response to a range of tasks
  • Situate your work in a professional context
  • Work effectively in a team or independently
  • Assimilate skills in planning, organisation and management commensurate with Graphic Design practices

Skills for life and work (general skills)

  • Analyse a range of information and experiences
  • Formulate independent judgements and articulate reasoned arguments through reflection, review and evaluation
  • Identify personal strengths and needs
  • Plan, manage and organise own time effectively
  • Critically appraise own practice through refection and analysis

Structure

The programme structure

Introduction

All programmes are credit-rated to help you to understand the amount and level of study that is needed.

One credit is equal to 10 hours of directed study time (this includes everything you do e.g. lecture, seminar and private study).

Credits are assigned to one of 5 levels:

  • 0 equivalent in standard to GCE 'A' level and is intended to prepare students for year one of an undergraduate degree programme
  • 1 equivalent in standard to the first year of a full-time undergraduate degree programme
  • 2 equivalent in standard to the second year of a full-time undergraduate degree programme
  • 3 equivalent in standard to the third year of a full-time undergraduate degree programme
  • M equivalent in standard to a Masters degree

Credit rating

The overall credit rating of this programme is 180 for MA Graphic Design, 120 for PGDip and 60 for PGCert.

Typical duration

The typical duration of this programme is one year full-time or two years part-time.  It is possible to move from full-time to part-time study and vice-versa to accommodate any external factors such as financial constraints or domestic commitments.  Many of our students make use of this flexibility and this may impact on the overall duration of their study period.

How the teaching year is divided

The teaching year is divided into three semesters of roughly equal length.  A typical student registered in a full-time attendance mode will study 60 credits per semester. This could either comprise of two 30 credit modules or one 60 credit module. A typical student registered in a part-time attendance mode will study either one 30 credit module per semester or one 60 credit module spanning two semesters. The advanced independent research module may occur during the summer period.

What you will study when

Semester A Start

Semester A

Semester B

Semester C

DVM010 Creative Practice (Graphic Design)
60 Credits
Core

FTM410 Negotiated Practice
60 Credits
Core

Option Module *
30 Credits
Option

FTM408 Professional Engagement
30 Credits
Core

 

Semester B Start

Year 1


Semester A

Semester B

Semester C

 

DVM010 Creative Practice (Graphic Design)
60 Credits
Core

 

FTM410 Negotiated Practice
60 Credits
Core

Year 2


Semester A

Semester B

Semester C

FTM408 Professional Engagement
30 Credits
Core

 

 

Option Module *
30 Credits
Option

 

Part-time Semester A Start

Year 1


Semester A

Semester B

Semester C

DVM010 Creative Practice (Graphic Design)
60 Credits

 

Year 2


Semester A

Semester B

Semester C

Option Module *
30 Credits
Option

FTM408 Professional Engagement
30 Credits
Core

FTM410 Negotiated Practice
60 Credits
Core

* Option
Option Modules available are: DVM012 Graphics Design Discourses, DVM013 Photography Discourses, FTM407 Entrepreneurship in the Creative Industries, FTM409 Textiles Exploration and Practice, and FTM411 Fashion Exploration and Practice.

Level

UEL Module
Code

Module Title

Credit

Status

M

DVM010

Creative Practice (Graphic Design)

60

Core

M

FTM 408

Professional Engagement

30

Core

M

DVM012

Graphic Design Discourses

30

Option

M

DVM013

Photographic Discourses

30

Option

M

FTM 409

Textiles Exploration and Practice

30

Option

M

FTM 411

Fashion Exploration
& Practice

30

Option

M

FTM 407

Entrepreneurship in the
Creative Industries

30

Option

M

FTM410

Negotiated Practice

60

Core

Requirements for gaining an award

In order to gain a Postgraduate Certificate, you will need to obtain 60 credits at Level M.

In order to gain a Postgraduate Diploma, you will need to obtain 120 credits at Level M

In order to obtain a Masters, you will need to obtain 180 credits at Level M. These credits will include a 60 credit level M core module of advanced independent research.

Degree Classification

Where a student is eligible for an Masters award then the award classification is determined by calculating the arithmetic mean of all marks and applying the mark obtained as a percentage, with all decimals points rounded up to the nearest whole number, to the following classification

70% - 100%

Distinction

60%- 69%

Merit

50% - 59%

Pass

0% - 49%

Not passed

Assessment

Teaching, learning and assessment

Teaching and learning

Knowledge is developed through

  • Practically based design projects developing the key skills (research, design, creativity, recording and processing information, exhibiting and presenting work)
  • Extrapolating from existing research, practice and scholarship, to identify new and revised approaches to learning
  • Lectures, seminars and practical demonstrations, and the application of the methods and ideas received
  • Analysis and evaluation of live client project work and visiting professionals

Thinking skills are developed through

  • Research: qualitative methodologies- observation, interviews, visual analysis, information retrieval- reviewing the practice of professionals in the filed, and he literature which supports the discipline
  • Essays, reports and action plans
  • Formulations of judgements with presentations and exhibitions
  • Self directed study- negotiated projects and assignments

Practical skills are developed through

  • Working with academic, visiting and support staff
  • New technologies, digital media, print media, photography and digital imagery
  • Evaluation and validity of competitions, national and international

Skills for life and work (general skills) are developed through

  • Presentations, individually and in groups
  • Industrial placement, working with professionals as part of a team
  • Working in teams and group situations in project and assignment work

Assessment

The criteria by which all modules are assessed are:

  • Enquiry and use of sources
  • Knowledge and understanding of subject matter
  • Critical judgement and analytical ability
  • Visual communication
  • Written Communication
  • Oral Communication
  • Technical skills
  • Creativity
  • Team working

Knowledge is assessed by:

  • Essays                
  • Proposals
  • Action plans
  • Reports

Thinking skills are assessed by

  • Research outcomes, qualitative and quantitative
  • Research dossiers (research based analytical journals)
  • E-portfolios
  • Assignments

Practical skills are assessed by

  • Coursework
  • E-portfolios
  • Exhibitions and displays

Skills for life and work (general skills) are assessed by

  • Presentations
  • Group work

Quality

How we assure the quality of this programme

Before this programme started

Before this programme started, the following was checked:

  • There would be enough qualified staff to teach the programme;
  • Adequate resources would be in place;
  • The overall aims and objectives were appropriate;
  • The content of the programme met national benchmark requirements;
  • The programme met any professional/statutory body requirements;
  • The proposal met other internal quality criteria covering a range of issues such as admissions policy, teaching, learning and assessment strategy and student support mechanisms.

This is done through a process of programme approval which involves consulting academic experts including some subject specialists from other institutions.

How we monitor the quality of this programme

The quality of this programme is monitored each year through evaluating:

  • external examiner reports (considering quality and standards)
  • statistical information (considering issues such as the pass rate)
  • student feedback

Drawing on this and other information, programme teams undertake the annual Review and Enhancement Process which is co-ordinated at School level and includes student participation.  The process is monitored by the Quality and Standards Committee.

Once every six years an in-depth review of the whole field is undertaken by a panel that includes at least two external subject specialists.  The panel considers documents, looks at student work, speaks to current and former students and speaks to staff before drawing its conclusions.  The result is a report highlighting good practice and identifying areas where action is needed.

The role of the programme committee

This programme has a programme committee comprising all relevant teaching staff, student representatives and others who make a contribution towards the effective operation of the programme (e.g. library/technician staff).  The committee has responsibilities for the quality of the programme. It provides input into the operation of the Review and Enhancement Process and proposes changes to improve quality.  The programme committee plays a critical role in the quality assurance procedures.

The role of external examiners

The standard of this programme is monitored by at least one external examiner.  External examiners have two primary responsibilities:

  • To ensure the standard of the programme;
  • To ensure that justice is done to individual students.

External examiners fulfil these responsibilities in a variety of ways including:

  • Approving exam papers/assignments;
  • Attending assessment boards;
  • Reviewing samples of student work and moderating marks;
  • Ensuring that regulations are followed;
  • Providing feedback through an annual report that enables us to make improvements for the future.

Listening to the views of students

The following methods for gaining student feedback are used on this programme:

  • Module evaluations
  • Student representation on programme committees (meeting 3 times a year)
  • Student/Staff consultative committee (meeting 3 times a year)

Students are notified of the action taken through:

  • circulating the minutes of the programme committee
  • providing details on the programme on UEL Plus

Listening to the views of others

The following methods are used for gaining the views of other interested parties:

  • Annual student satisfaction questionnaire
  • Professional Engagement Tutor
  • Alumni events

Further Information

Alternative locations for studying this programme

LocationWhich elements?Taught by UEL staffTaught by local staffMethod of Delivery

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Where you can find further information

Further information about this programme is available from:


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