The MSc in International Marketing Management is a specialist academic programme which aims at giving students a broad understanding of the opportunities and challenges of Marketing in an international context; a wealth of skills required to design, assess and evaluate international marketing strategies and make successful business decisions. This includes research, analysis and decision making methodologies. The range of topics are both contextual and focused.

The basic modules are:

International Marketing Strategy, in stage 1, builds on theoretical knowledge of Marketing to explore applicability and challenges from operating in an international context;

Buyer behaviour and International Market research is based on specialist research skills and develop an understanding of consumer and corporate buyer behaviour in a multi-cultural context;

Critical perspectives in Contemporary Marketing is an open module which enables the student to develop a critical awareness of current issues in Marketing, and to focus on a specific theme in the discipline. Where possible, this module will draw on the expertise of academics and industry practitioners and research based advanced contents. The module also offers students the option of developing a specific issue in detail as part of their assessment;

Integrated Marketing Communications and Customer Relationships explores theory and practice of business / customer interfaces, communications and of customer relationship management.

Emphasis is on an integrative approach to the range of subject areas to develop competence and confidence in both theoretic and pragmatic applications. The programme features an excellent balance of tutor-led teaching, group research and presentations along with the opportunity for in-depth personal study.

Business practice is constantly and consistently emphasised with students challenged to think practically and creatively. The programme attracts students from across the global allowing all students to feel comfortable as part of a supportive, welcoming, global learning community.

For admission to postgraduate business and management programmes, applicants normally need to have either:

• An undergraduate honours degree from a recognised/accredited university with a minimum 2.2 classification, or equivalent
• Pass in a recognised Premaster's or Master's Qualifying Programme

In the case of applicants whose first language is not English, then IELTS 6.5 (or equivalent) is required. International qualifications will be checked for appropriate matriculation to UK Higher Education postgraduate programmes.

Students that apply to enter stages of the programme may be admitted through normal Accreditation of Experiential Learning (AEL) or Accreditation of Certificated Learning (ACL) processes. Therefore such applicants must be able to demonstrate and evidence that they have the required learning outcomes as listed in the modules for which they are seeking exemption.

Postgraduate applicants are normally required to produce two supporting references, at least one of which should preferably be academic.

Applicants should also show some evidence of marketing related work experience, or some relevant business or management subjects in prior study

The MSc IMM is a 180 M-level credit programme.

This is comprised of 4 major modules weighted at 30 M level points and A Dissertation weighted at 60 M Level points.

Students must complete Semester A prior to starting Semester B modules.

Students may study a maximum of 2 modules per semester.

The programme is offered in full time and part time mode (P/T subject to demand and resource availability).

The emphasis is on seminar work supporting and developing theory and applications.

Students are challenged to conduct on-going research on current and leading edge
topics, developments and strategies. The programme builds on the excellent research facilities of UEL e-library with student synthesising material and offering professional presentations.

The assessment is most varied. Ranging from individual tests, group written submissions to group presentations. Similarly some assessment is cumulative through the semester while others modules feature end of module assessment.

The premise of the programme is to two fold. First to prepare the candidate for a successful career in International Marketing as an employee or an entrepreneur.

Traditionally the programme has attracted students being groomed to join the family business, while others have entered marketing and marketing consultancy. Alternatively while heavily focused on business applications, the programme can, and has, also provided a platform for a career in teaching either directly or followed by a PhD.

A key feature of the programme is group research and group presentations. Every effort is made to allow choice in research in all the modules.

The added value for this unique programme comes from the wide practical and academic international experience of the tutors, the open ended structure of some of the modules which guarantees a fresh and updated approach, a critical awareness of current issues in marketing and flexibility and choice in Dissertation research.

Graduates have found that the qualification has international currency and recognition which in turn has opened up new opportunities in self-employment, international marketing, and consultancy.
Past graduates have received significant promotions on returning to their firms, gained positions ranging from promotion to product managers, management positions in international advertising agencies and in international consultancy firms.

Professional Accreditation from Chartered Institute of Marketing (CIM)

The M.Sc. International Marketing Management is accredited with a Dual Award from Chartered Institute of Marketing (CIM), the world’s largest professional marketing body with a global membership of over 60,000. This is the highest level of accreditation that CIM currently offer academic institutions in the United Kingdom. It means that students who successfully complete all five UEL modules to earn 180 M-Level credits will be entitled to undertake two additional CIM practice modules in Marketing and Project Management to receive a CIM Professional Diploma in Marketing. This accreditation provides superb added value for our students and greatly enhances their employability in the job marketplace.

There is a wide range of support for your studies on this programme. The programme features an exceptional widely experienced international teaching team with academic and industry experience. The world class learning and research facilities are comparable to any institution with the added feature of being student friendly with mixed learning environments and technologies. Additionally the databases have 24/7 off campus accessibility. All modules provide lecture notes and copies of handouts along with other support materials on UELPlus e-access student support portal.

This programme has been running for more than ten years with hundreds of successful graduates across the globe.

The programme itself in terms of quality, content, remarkable international teaching team, world class research facilities, is only part of the success story. Graduates tell us that the major strength of the programme lies in the friendships of fellow students from across the globe working together, sharing experiences from very different cultures, and the rich diversity of values and attitudes. The understanding and appreciation of this diversity fosters generosity in terms of differences and a recognition that with the differences there are opportunities of mutual benefit. The programme can provide the cornerstone of your career and an experience of your lifetime.

Interest and relevance in the programme are further enhanced by the analysis of real time current issues affecting today's markets and global business. Finally, the programme places great emphasis on practical as well as theoretic applications to prepare the student for both an academic and business career.