Programme summary for MScMSc International Marketing ManagementInternational Marketing Management

This highly successful M.Sc. programme offers students an international focus upon marketing theory and practice, as well as preparing them for a managerial career in business. It blends contemporary academic knowledge from the fields of marketing and consumer research with practical case examples of the global marketplace. The programme seeks to develop students’ analytical and communication skills through a range of innovative assessments designed to enhance student employability, as well as providing them with an overview of market systems, organisations, and consumer behaviour from an international perspective.

About the programme

Why International Marketing Management?

Within a period of economic uncertainty, the importance of developing international trade to reduce the vulnerability associated with domestic markets has never been more relevant. Indeed, the pronouncement of Theodore Levitt for businesses to ‘Think Global Act Local’ is certainly vital in an international business context, where access to electronic sales channels has made international trade a reality for small, medium and large enterprises alike. As businesses expand internationally, the need for personnel with international marketing skills becomes pivotal, as marketing performs a key role in the identification of consumer needs and the servicing of important market niches for business organisations. For this reason, highly qualified internationally-focussed marketing graduates are an essential requirement for the global economy, and will continue to be vital to how international businesses develop and expand. This programme provides students with the essential knowledge and skills they require to work in an international marketing role and enhance their careers within a domestic or multinational organisation.

Programme structure

The programme combines organisationally and consumer-orientated marketing approaches, and incorporates both managerial and critical perspectives, informed by the latest scholarly thinking from the marketing field. Students take two thirty credit modules per semester, and a sixty credit module for their dissertation in their final semester.

In Semester A, students take

International Marketing Strategy (SMM110) and
Consumer Behaviour and Marketing Research (SMM111).

In Semester B, students take

Critical Perspectives in Marketing (SMM208) and
Integrated Marketing Communications and Customer Relationships (SMM209).

Finally in Semester C, students will undertake a dissertation project, which is a large scale independent research project, for which they will be assigned a dedicated supervisor from our highly experienced academic staff.

Chartered Institute of Marketing (CIM) Accreditation

The M.Sc. International Marketing Management is fully accredited by Chartered Institute of Marketing (CIM), the world’s largest professional marketing body with a global membership of over 60,000. This is the highest level of accreditation that CIM currently offer academic institutions in the United Kingdom. It means that students who successfully complete all five UEL modules to earn 180 M-Level credits will be entitled to undertake two additional CIM practice modules in Marketing and Project Management to receive a CIM Professional Diploma in Marketing. This accreditation provides superb added value for our students and greatly enhances their employability in the job marketplace.

Added Value

This programme offers students added value in terms of the following:

The programme is extremely specialised in offering students a global perspective on marketing activities.
The programme offers a diverse range of subject areas which are crucial to International Marketing, and also gives students the opportunity to develop an area of individual expertise with the dissertation research module.
The programme enhances students’ individual and team work skills, and provides students with the analytical, methodological and communication skills which are essential for an International Marketing role.
The lecturers are vastly experienced in academic theory and practice, and blend contemporary perspectives from the marketing literature with “real world” practical case study examples to enhance student knowledge and comprehension of marketing activities.
UEL is a diverse and multicultural university, offering students a truly international experience, and a perfect environment to learn about international marketing, as students all incorporate their own national experiences into lectures and seminars
The programme is fully accredited by Chartered Institute of Marketing (CIM) which allows students the opportunity to earn a globally recognised professional marketing qualification in addition to their M.Sc. degree.

Career opportunities

This M.Sc. programme prepares students for a career in International Marketing, and provides students with appropriate knowledge frameworks to perform marketing roles within export-orientated domestic businesses or large multinational enterprises. It is also highly relevant for careers in international marketing or brand consultancy, particularly for students who wish to undertake a global marketing position.

For more information see International Marketing Management MSc Programme Specification.

Support

There is a wide range of support for your studies on this programme. The programme features an exceptional widely experienced international teaching team with academic and industry experience. The world class learning and research facilities are comparable to any institution with the added feature of being student friendly with mixed learning environments and technologies. Additionally the databases have 24/7 off campus accessibility. All modules provide lecture notes and copies of handouts along with other support materials on UELPlus e-access student support portal.

Admission

For admission to postgraduate business and management programmes, applicants normally need to have either:

An undergraduate honours degree from a recognised/accredited university with a minimum 2.2 classification, or equivalent
Pass in a recognised Premaster's or Master's Qualifying Programme

In the case of applicants whose first language is not English, then IELTS 6.5 (or equivalent) is required. International qualifications will be checked for appropriate matriculation to UK Higher Education postgraduate programmes.

Students that apply to enter stages of the programme may be admitted through normal Accreditation of Experiential Learning (AEL) or Accreditation of Certificated Learning (ACL) processes. Therefore such applicants must be able to demonstrate and evidence that they have the required learning outcomes as listed in the modules for which they are seeking exemption.

Postgraduate applicants are normally required to produce two supporting references, at least one of which should preferably be academic.

Applicants should also show some evidence of marketing related work experience, or some relevant business or management subjects in prior study