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ASICS and the University of East London agree five year research and brand partnership

Monday 19 September 2011

UEL Pro-Vice Chancellor Nirmal Borkhataria and ASICS Chairman Kiyomi Wada

With the London 2012 Games less than a year away, The University of East London (UEL) has brokered an exciting new deal with leading sports performance company ASICS.

ASICS will operate its brand centre at UEL’s Stratford Campus during the 2012 Olympic Games. The agreement also has a long term partnership arrangement lasting five years, including the provision of undergraduate and postgraduate scholarships and visiting professorships.

The ASICS brand centre, which will serve as the heart of all ASICS’ activities during the Games, will be housed in the university’s Great Hall, one of Stratford’s best preserved buildings. The brand centre will bring to life a unique ASICS brand experience and play host to athletes, ambassadors, media contacts, business partners and other visitors.

UEL Pro-Vice Chancellor Nirmal Borkhataria said: “This is an exciting partnership for University of East London, not only during the 2012 Olympic and Paralympic Games, but also in the longer term, through scholarships and research opportunities. We are delighted that ASICS are joining our growing number of partners (Team USA, LOCOG, British Swimming and Team Singapore) who will all be operating from our campuses next year. This isn’t just a step, but a long jump towards our goal of being the number one university for sport in London by 2015.”

ASICS Chairman Kiyomi Wada comments: "The University of East London is perfectly placed both in geography and philosophy to partner with us as we look to support our athletes and celebrate the most inspiring sporting event in the world. The long-term partnership underlines ASICS’ commitment to sport science and research, and reinforces ASICS’ vision to provide opportunities to young people through sport.”

The official agreement was signed by representatives from UEL and ASICS at the 2011 IAAF World Championships in Daegu, Korea.

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Notes to Editors

The University of East London (UEL) is a global learning community with over 28,000 students from over 120 countries world-wide. Our vision is to achieve recognition, both nationally and internationally, as a successful and inclusive regional university proud of its diversity, committed to new modes of learning which focus on students and enhance their employability, and renowned for our contribution to social, cultural and economic development, especially through our research and scholarship. We have a strong track-record in widening participation and working with industry.

Notes to Editors

The University of East London (UEL) is a global learning community with over 28,000 students from over 120 countries world-wide. Our vision is to achieve recognition, both nationally and internationally, as a successful and inclusive regional university proud of its diversity, committed to new modes of learning which focus on students and enhance their employability, and renowned for our contribution to social, cultural and economic development, especially through our research and scholarship. We have a strong track-record in widening participation and working with industry.

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