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Celebrated UEL animator exhibits film at World Peace Festival

Monday 22 August 2011

PUMA.Peace, a special division of sports fashion brand PUMA, has commissioned animator and visiting lecturer in Animation and Moving Image at the University of East London, Max Hattler, to create a video for the World Peace Festival in Berlin.

Seven world-renowned artists and filmmakers were invited by PUMA Creative Chief Curator, Mark Coetzee, to create a work centred on the theme ‘Peace Starts With Me’. Max, who is cited as one of the most talented visual artists of his generation, is also a student on the Professional Doctorate in Fine Art at UEL.

His work has been shown at numerous film festivals, museums and galleries from Taiwan to Sao Paulo, while he has picked up awards across the world including in the UK, Germany, Russia and Iceland.

He says of the video, entitled: RE:AX aka Peace Starts With Me: “It is a film about mirroring and feedback, abstract patterns and shapes interact with each other, taking us on a journey from disharmony to peace. Conceptually, it’s about how violence breeds violence, and love breeds love. Only by turning the other cheek can we bring about change, understanding and peace.”

Max says of his role at the University of East London: “I am always so encouraged by the quality of work that the students at UEL produce. Animation is not an easy industry in which to succeed but I hope that through what I do, I can show students that if they persevere then therewill always be opportunities out there for them to promote their talent.”

The World Peace Festival features an influential and often provocative program of conferences, seminars, exhibitions and workshops led by Nobel Peace Prize laureates, world leaders from the business and political arenas, military and government chiefs and luminaries from the spiritual, arts, music and film worlds. It runs in Berlin until Saturday 27 August.

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Notes to Editors

The University of East London (UEL) is a global learning community with over 28,000 students from over 120 countries world-wide. Our vision is to achieve recognition, both nationally and internationally, as a successful and inclusive regional university proud of its diversity, committed to new modes of learning which focus on students and enhance their employability, and renowned for our contribution to social, cultural and economic development, especially through our research and scholarship. We have a strong track-record in widening participation and working with industry.

Notes to Editors

The University of East London (UEL) is a global learning community with over 28,000 students from over 120 countries world-wide. Our vision is to achieve recognition, both nationally and internationally, as a successful and inclusive regional university proud of its diversity, committed to new modes of learning which focus on students and enhance their employability, and renowned for our contribution to social, cultural and economic development, especially through our research and scholarship. We have a strong track-record in widening participation and working with industry.

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