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CEWE event is on the money

Wednesday 22 June 2011

Paula Denby at the CEWE event

“Managing the cash rigorously will make the difference in determining whether or not your business survives” was the overriding message at the latest event held by UEL’s Centre of Excellence for Women’s Entrepreneurship (CEWE).

The Challenge of Starting Up, which took place in Heron Quays last Thursday, focused in on the challenges and barriers faced by women entrepreneurs starting up in business. The event, one of a series being run by the Centre, was hosted by businesswoman and former London Docklands Development Corporation Director, Sunny Crouch, OBE.

Guest speakers at the event included Selena Bolingbroke, Pro Vice Chancellor, Deborah Morton-Dare from Faculty-One business training specialists and Paula Denby, a UEL Product Design Graduate and founder of Pop Up Design, who spoke of the challenges she faced when setting up her new business.

In a rousing presentation that left the audience in no doubt about the importance of prudent financial management, Deborah Morton-Dare, said: “Making a profit isn’t enough; managing the cash flow properly is essential. Managing the cash rigorously will make the difference in determining whether or not your business survives.”

The Centre was set up to bring together existing networks and support services to enable women entrepreneurs to access the assistance they need to grow their business through mentoring, networking opportunities and access to expertise. The University of East London aims to be the number one university in Europe for women’s entrepreneurship by the end of the decade.

Follow this link for information about forthcoming CEWE events.

Notes to Editors

The University of East London (UEL) is a global learning community with over 28,000 students from over 120 countries world-wide. Our vision is to achieve recognition, both nationally and internationally, as a successful and inclusive regional university proud of its diversity, committed to new modes of learning which focus on students and enhance their employability, and renowned for our contribution to social, cultural and economic development, especially through our research and scholarship. We have a strong track-record in widening participation and working with industry.

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