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From Beijing to London – Business and the Olympic Games

Wednesday 20 August 2008

The impact of the Olympic Games on business in Beijing after 2008 and London in the run-up to 2012areamong the key subjects of a wide-ranging seminar to be held at the Crowne Plaza Hotel in Beijing on the evening of Thursday 21 August.

The event is organised by the University of East London (UEL) Business School in association with the East London Business Alliance (ELBA), and delegates will include representatives of host cities as well as academics and business leaders.

Speakers include Professor Holger Preuss from Mainz, Germany, a leading expert in the economics of the Olympics, Peter Welton, Executive Director of ELBA, who will introduce the ‘New Generation London’ concept, and Dr Robert Lentell, Associate Dean of UEL’s Business School.

Dr Lentell, an expert in Sport Management, said: “The success of the Beijing Olympics is already having a major impact on the way the world is doing business with China. The challenge for London is to build on the experience of previous host cities to create new opportunities for business in the ‘New Generation London’, in ways that benefit our communities both locally and globally.”

To celebrate the links between Beijing 2008 and London 2012, the University of East London is launching a sports scholarship programme for Chinese students with partner institutions in China.

For details and pictures contact Daniel Cherry: 020 8223 2194

University of East London: London 2012 Olympic and Paralympic Games Office

Notes to Editors

The University of East London (UEL) is a global learning community with over 28,000 students from over 120 countries world-wide. Our vision is to achieve recognition, both nationally and internationally, as a successful and inclusive regional university proud of its diversity, committed to new modes of learning which focus on students and enhance their employability, and renowned for our contribution to social, cultural and economic development, especially through our research and scholarship. We have a strong track-record in widening participation and working with industry.

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