Welcome to Corporate Marketing

Student Recruitment Marketing

The SRM team leads on the student recruitment marketing strategy in order to maximise our recruitment potential and achieve student recruitment targets within the UK/EU.

Key responsibilities

Strategic marketing

• Develop marketing and communications plans to meet recruitment targets
• Provide marketing support for priority student recruitment initiatives
• Undertake market research and analysis to maximise recruitment potential

Advertising

• Manage UEL’s advertising campaigns – student recruitment and open days
• Advise Schools on subject-specific campaigns

E-marketing

• Develop e-marketing strategies to maximise student recruitment
• Provide core student recruitment content for website

Events

• Participate in study fairs internally and within UK
• Manage UEL open day events
• Manage the SRM Student Ambassador scheme.

Prospectuses

• Manage content for UEL prospectuses (Postgraduate, Undergraduate)
• Provide content guidelines and advice on School recruitment materials
• Provide UEL entries for external educational directories

Applicant Enquiries

• Provide enquiries service for prospective students
• Handle course enquiries hotline (3333), email and SMS service
• Manage prospectus requests
• Manage communication schedule for prospective students from enquiry to enrolment as part of CRM strategy

Contacts:

• Samuel Berwick - Applicant Enquiries Officer  
• Balvinder Bual - Applicant Enquiries Officer
• Alison Curtis - Marketing Officer
• Doris Johnson - Applicant Enquiries Officer
• Yen Le - Marketing Manager
• Vicky Rossiter - Marketing Events Coordinator
• Elaine Sedgwick - Market Research & Marketing Officer
• Stuart Smith - Head of Student Recruitment Marketing

Tel: 0208 223 3333
Email: srm@uel.ac.uk

For details of the terms and conditions of our competitions and prize draws,

For the Open Day competition T and C's please click here
For the Residential Services Survey T and C's please click here

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© 2010