University of East London
22nd February 2007
Speakers:
Economic impact studies are an increasingly important tool for demonstrating the instrumental benefits of community festivals. In the era of audit culture, such studies are used to identify the contribution of festivals to local regeneration and sustainability agendas, and to justify continued public and commercial support. However, there is some concern that over-reliance on economic impact studies could narrow our understanding of festivals’ contribution to their neighbourhoods. A focus on the quantification of economic benefits can be at the expense of wider assessments of ‘impact’, and can privilege economic over social and cultural outcomes. Organisers’ and funders’ understanding of the value and limitation of economic impact assessments is uneven, and yet there is a danger that the dictates of the economic impact format have a normative and reductive effect on festival planning and cultural practice.
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