Programme Specification for Marketing (Major, Joint or Minor)
Campus: Docklands
What will I study?
Marketing is more than about how to sell things, although this is an important part of it. Marketing is also about finding out what the potential customer or client wants, producing products or services that are valued and finding ways of maintaining good will and repeat business.
It specifically allows you to address the following issues:
- What makes people buy one product rather than another?
- How can an organisation plan a marketing strategy?
- What trends and changes are occurring in marketing in an increasingly interconnected and globalised world?
Which modules will I study?
You can view a full guide to the modules you have to study as part of your chosen pathway, along with a full range of option modules available by viewing the Single & Combined Honours Programmes Guide for Marketing
Can I study a Combined Honours Programme as a Part-time degree?
All our Combined Honours Programmes can be studied on a Part-time or Full-time basis. As a Part-time student, you will study the same degree programme, but at a slower pace. You will study up to 4 modules per year (instead of 6 as a full-time student).
What career opportunities are open to me if I study Marketing?
The range of potential careers is probably limitless - as a brief overview, our students have developed careers in Marketing, Human Resource Management, Finance, Accountancy, Media, Marketing, Business Administration. They work in the UK, or Europe or world-wide.
Below you will find listed some of the organisations in which our most recent graduates are working:
- Abbey National plc
- Cancer Research Fund
- Clarins (UK) Ltd.
- College of Law
- Credit Suisse Bank
- Department for Education and Employment
- Direct Computer Training Ltd
- Hamleys of London Ltd
- HM Customs and Excise
- HSBC Bank plc.
- Intec Telecom Systems
- Lloyds TSB Group
- London Borough of Redbridge
- London Borough of Waltham Forest.
- London School of Economics and Political Science
- Marks & Spencer plc.
- Merrill Lynch Inc.
- J.Sainsbury plc
- The Financial Services Authority
- The Home Office
- The National Health Service
- United Dairies plc
What can I combine with Marketing?
Popular combinations with Marketing include:
- Business Information Systems/Marketing (GN55 - Mod/MADI)
- Creative & Professional Writing/Marketing (WN85 - BA/PEDI)
- Marketing/Information Technology (NG55 - Mod/DIPJ)
We have over 5000 different combinations and you can choose from over 75 pathways. Please visit this page www.uel.ac.uk/combined/programmes for a full list.
Entry Requirements
280 UCAS tariff points (including two passes at A2 level) plus GCSE Maths and English grade C.
How do I apply?
If you wish to study with us full-time from September, you will need to make your application via UCAS (www.ucas.ac.uk).
If you wish to study with us part-time you can obtain an application form from our admissions department study@uel.ac.uk or apply on-line.
Other Marketing programmes available
For further information on the range of Marketing programmes available at UEL, please visit the School Page http://www.uel.ac.uk/business/
Contact Us
If you would like to speak to someone about a Combined Honours Programme, please contact the School of Combined Honours on 0208 223 2575 or email us at combined.honours@uel.ac.uk
- Current External examiners
- External examiner reports (available from UEL virtual learning environment (UELPlus or Moodle))
School Newsletter
Pick up your copy from a Helpdesk or Download Newsletter‌ as a PDF file
Interactive Selector
