Programme Specification for Advertising (Major Joint or Minor)
Campus: Docklands
Why Study Advertising as part of a Combined Honours Degree?
The BA Advertising degree reflects the interests of students who want to understand and develop skills associated with communicating in today’s ‘promotional culture’. Through a combination of approaches to the study of advertising, media, psychology and society, the degree prepares students for employment in a wide range of culture industries.
The programme offers the opportunity to study advertising, media and consumer behaviour as well as more industry-related subjects such as pitching for business and consumer research methods.
The programme offers 4 main perspectives on advertising in its social, media and cultural contexts:
- The advertising industry: what it does, how it works and how it is changing
- Theoretical examinations of contemporary consumer society
- Research Methodologies and Practices: understanding and learning about social and market research techniques
- Production and practical creativity
What will I study?
Taking this subject in combination will allow students to develop skills in media production, visual studies and business studies, including marketing.
Which modules will I study?
You can view a full guide to the modules you have to study as part of your chosen pathway, along with a full range of option modules available by viewing the Single & Combined Honours Programmes Guide for Advertising
Can I study a Combined Honours Programme as a Part-time degree?
All our Combined Honours Programmes can be studied on a Part-time or Full-time basis. As a Part-time student, you will study the same degree programme, but at a slower pace. You will study up to 4 modules per year (instead of 6 as a full-time student).
What career opportunities are open to me if I study Advertising?
Employability is embedded throughout the delivery of the programme and students will acquire a number of transferable skills that will facilitate access to their chosen career. In addition students are encouraged to seek relevant work experience at every opportunity in the form of both short and long-term placements.
To date students who have graduated from the programme have gone on to begin careers in fields which include: working within an advertising agency (account management, planning etc), online marketing, television production, market research, travel and tourism and a range of other interesting positions.
Popular Combinations with Advertising are
- Advertising and Business Management (NN52)
- Advertising with Creative & Professional Writing
- Event Management with Advertising (N8NM)
- International Tourism Management with Advertising (N8NN)
What Can I Combine with Advertising?
We offer over 5000 combinations and you can choose from over 75 pathways. Please visit this page http://www.uel.ac.uk/combined/programmes/ for a full list.
If you cannot see the combination you wish to study, please contact us by email at combined.honours@uel.ac.uk or telephone us at 020 8223 2575 to check whether the combination is available.
Entry Requirements
240 UCAS tariff points (including two passes at A2 level) plus GCSE English grade C or above.
How do I apply?
If you wish to study with us full-time from September, you will need to make your application via UCAS (www.ucas.ac.uk). If you wish to study with us part-time you can obtain an application form from our admissions department study@uel.ac.uk or apply on-line.
Other Advertising programmes available
For further information on the range of Advertising programmes available at UEL, please visit the School page.
Contact Us
If you would like to speak to someone about a Combined Honours Programme, please contact the School of Combined Honours on +44 (0) 20 8223 2575 or email us at combined.honours@uel.ac.uk
- Current External examiners
- External examiner reports (available from UEL virtual learning environment (UELPlus or Moodle))
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