University of East London Homepage


Professor Nwankwo, Sonny

Contact details

Position: Director of Research & Enterprise

Location: BS.3.11

Telephone: 0208 223 7657

Email: s.nwankwo@uel.ac.uk

Contact address:

UEL Royal Docks Business School
University of East London
Docklands Campus
4-6 University Way
London
E16 2RD

Brief biography

Professor Sonny Nwankwo began his academic career at Kaduna Polytechnic in Nigeria, after a degree in Management Studies from the University of Jos and an MA in Marketing from the University of Nigeria. He subsequently spent a period in business working with a national telecoms company before returning to academia. He completed a PhD at City University, London and held academic positions at Leicester and Sheffield Business Schools before joining UEL in 1999. In his role as Director of Research & Enterprise he focuses on seeking external funding opportunities and creating networks to sustain engagement with entrepreneurial opportunities. Currently he leads a team of researchers across five London universities and network organisations to establish the Black Business Observatory under the auspices of the London Development Agency. Professor Nwankwo’s research specialism is consumer studies, more specifically consumerism and consumer protection - especially in conditions of market failure. These research interests now extend to entrepreneurship among Africans in the UK. He supervises a large number of research students and some of his earlier doctoral students are now themselves Professors, senior consultants and top-level business managers. He holds visiting professorial roles in universities across the four regions of the world.

Return to top

Activities and responsibilities

Providing leadership for enterprise research and outreach activities. Building links with academic and business research partners. Initiating and supporting enterprise research and income generation. Providing support on curriculum development and contributing to delivery of taught programmes.

Return to top

Areas of Interest/Summary of Expertise

Key areas in marketing and management of transitions. Extending the normative boundaries of  marketing, while seeking new ways of bringing theory- and practice-based research usefully together. Marketplace integrity, with focus on market values and integrity capacity development. Relations between entrepreneurial identity and individual's life course. Entrepreneurship among British ethnic minority populations, with particular emphasis on Africans in the UK.

Return to top

Research archive

  • I have a long list of publications & some of my papers have received the Literati club Citation of Excellence for highest quality rating, including being listed in the ANBAR Hall of Fame. For a full list of over publications, follow the link …

Return to top

Other scholarly activities

My professional affiliation include:

  • Fellow of the Chartered Institute of Marketing, FCIM, & Chartered Marketer
  • Fellow of the Royal Society of Arts, FRSA
  • Fellow (and Vice President) of the Academy of World Business, Marketing & Management Development
  • Fellow of the Academy of Marketing Science
  • Member, Academy of Marketing, UK
  • Member, British Academy of Management
  • Chair, Board of Governors (and inaugural President, 2000-2004), International Academy of African Business & Development
  • Editor, International Journal of Applied Management
  • Consulting editor, World Review of Entrepreneurship, Management & Sustainable Development
  • For more information on editorial board memberships, visiting professorial posts, external examinerships, etc, follow link to home page.

Return to top

Return to top

Navigation menus:

Site-wide menu


Information for screenreader users:

For a general description of these pages and an explanation of how they should work with screenreading equipment please follow this link: Link to general description

For further information on this web site’s accessibility features please follow this link: Link to accessibility information