Position: Director of Research & Enterprise
Location: BS.3.11
Telephone: 0208 223 7657
Email: s.nwankwo@uel.ac.uk
Contact address:
UEL Royal Docks Business School
University of East London
Docklands Campus
4-6 University Way
London
E16 2RD
Professor Sonny Nwankwo began his academic career at Kaduna Polytechnic in Nigeria, after a degree in Management Studies from the University of Jos and an MA in Marketing from the University of Nigeria. He subsequently spent a period in business working with a national telecoms company before returning to academia. He completed a PhD at City University, London and held academic positions at Leicester and Sheffield Business Schools before joining UEL in 1999. In his role as Director of Research & Enterprise he focuses on seeking external funding opportunities and creating networks to sustain engagement with entrepreneurial opportunities. Currently he leads a team of researchers across five London universities and network organisations to establish the Black Business Observatory under the auspices of the London Development Agency. Professor Nwankwo’s research specialism is consumer studies, more specifically consumerism and consumer protection - especially in conditions of market failure. These research interests now extend to entrepreneurship among Africans in the UK. He supervises a large number of research students and some of his earlier doctoral students are now themselves Professors, senior consultants and top-level business managers. He holds visiting professorial roles in universities across the four regions of the world.
Providing leadership for enterprise research and outreach activities. Building links with academic and business research partners. Initiating and supporting enterprise research and income generation. Providing support on curriculum development and contributing to delivery of taught programmes.
Key areas in marketing and management of transitions. Extending the normative boundaries of marketing, while seeking new ways of bringing theory- and practice-based research usefully together. Marketplace integrity, with focus on market values and integrity capacity development. Relations between entrepreneurial identity and individual's life course. Entrepreneurship among British ethnic minority populations, with particular emphasis on Africans in the UK.
My professional affiliation include:
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