Rula M. Al-Abdulrazak is a Senior Lecturer in International Marketing and Branding at Royal Docks Business School, University of East London. Prior to academia, Rula held consultancy and specialist positions at a European Commission Business Centre and at AFPC/Shell operating company on the Mediterranean. Her research interest is in global marketing and branding, nation branding, destination branding and place marketing. She is completing a PhD on the Nation Brand State: a comparative review in the Middle East at Royal Holloway, University of London. This is in addition to her interest in consultancy especially in international and cross-cultural marketing and branding.

Modules leadership, lecturing, running seminars and workshops for post and undergraduates, moderating other modules, supervising graduation projects  and dissertations for post and undergraduates, coordinating the module of undergraduates' project, conducting a doctoral research, writing and publishing, stending conferences and participating in KTP consultancy

Research in nation branding and international marketing (strategy and communication), and country of origin image

• BA business studies
• BA Marketing
• MSc International Marketing

• Fandamentals of Marketing
• Marketing Management
• Integrated Marketing Communication
• International Marketing Strategy
• Udergraduates' gradution project
• Consumer behaviour
• European Business Environment

• Al-Abdulrazak, R.M. and Chong, D. (2010) Cultural Diplomacy and the United Arab Emirates, in the Handbook of Islamic Marketing, Editors: Sandikci, O. and Rice, G., Edward Elgar Publishing Ltd. (forthcoming)

• Al-Abdulrazak, R.M. (2010) Towards better understanding of nation branding, 2nd International Colloquium on Place Marketing and Nation Branding September 2010, London.
• Al-Abdulrazak, R.M. and Chaney, I (2009) Stakeholder Approach in Nation Branding A study of cases from the Middle East, 5th International Colloquium of the Academy of Marketing Brand, Corporate Identity and Reputation SIG, Cambridge.
• Al-Abdulrazak, R.M. (2008), Nation Identity-based Brand: Is it a choice between the Nation and the State? Academy of Marketing Annual Conference 2008 CD, Aberdeen.
• Al-Abdulrazak, R.M. (2008), Syria’s Nation Brand: is it a choice between security and prosperity? ICIG INTERNATIONAL SYMPOSIUM, March 2008, Brighton.
• Al-Abdulrazak, R.M. (2007), Syria’s nation brand and the impact of public diplomacy, 3rd Annual Colloquium of the AM’s Brand, Corporate Identity and Reputation SIG, London.
• Al-Abdulrazak, R.M. (2007), Nation Brand a source or a result of Destination Branding? Researching Destination Management Policy and Planning: Linking culture, heritage and tourism, September 2007, Riga - Latvia.
• Al-Abdulrazak, R.M. (2004), “Enhancing Trade Exchange between Syria and UK through the enhancement of Country-of-Origin Image: Facts and Development Possibilities”, Syrian Economic Reform – Expatriates & Specialists Conference, October 2004, Damascus – Syria.

• Academy of Marketing
• Academy of Marketing Sience
• And others inside and outside the UK