| Brief biography | Teaching | Research/Publications |
Position: Principal Lecturer
Location: BS.3.38
Telephone: 0208 223 2204
Email: j.sparrowhawk@uel.ac.uk
Contact address:
UEL Royal Docks Business SchoolAfter eight years in the City as a Lloyds Broker in the marine, oil, gas and North American markets, John Sparrowhawk read Social and Political Studies and then an MSc in Management at the University of Sheffield. He has travelled extensively throughout Asia, South America and Australasia and has worked in academia since 1996. After a period as Lecturer in Political Economy at the Shandong Finance Institute in Jinan, China he moved to University of North London as Senior Lecturer in Arts and Cultural Management, with responsibility for academic links and student recruitment. He became UNL’s Academic Leader and Undergraduate Scheme Director and also spent a period as Principal Lecturer responsible for Student Affairs at University of Northumbria before joining UEL.
Responsible for the development and validation of new programmes of study, the recruitment of students and distance learning. Member of the School Management Team, School Board, School Standing Quality Committee and Learning and Teaching Committee.
Political economy and the management of tourism in less developed states and regions. Particular focus on the role of cultural industries - a key theme within the new tourism programme at UEL.
Sparrowhawk, J. & Holden, A. (2002) 'Understanding the Motivations of 'Eco-Tourists': the Case of Trekkers in Annapurna, Nepal', Journal of Travel Research
Holden, A. & Sparrowhawk, J. (2000) The motivations of trekkers in the Annapurna region of Nepal; ‘Motivations, Behaviour and Tourist Types’ (Robinson, M. et al.), Sunderland, Business Education Publishers Ltd; pages.
Sparrowhawk, J. & Holden, A. (1999) ‘Human Development – Tourism Based NGOs in Nepal’ in Tourism recreation research, Vol.24, No. 2
Nicholls, G. & Sparrowhawk, J. (1999) ‘Local Authorities’ role in distributing the lottery to sport, in Local Government Studies, Vol.23, No.3
From Sparrowhawk, J. & Holden, A. (2002)
Despite the growth in eco- and nature-based tourism, relatively little is understood about the intrinsic motivations of ecotourists. In addition to furthering our knowledge of the market, such an understanding may also provide a basis for the improved management of tourists for environmental goals. This paper is based upon empirical research of the intrinsic motivations of ecotourists visiting Annapurna in Nepal. Conclusions are reached that the medium of nature is central to the fulfilment of trekkers needs and that environmental education is essential for improved management. It also is suggested that the success of tourism in Annapurna should not be judged primarily on increasing the number of visitor arrivals.
Last updated: 16 Feb 2010
© 2010
Honey Kalaria, BA Accounting and Finance
"To be a successful businesswoman, you've got to be hard working, positive, and energetic, but you've also got to learn the tools of the trade. My degree at UEL wasn't just about getting a qualification, it was about learning the key skills I needed to start up a solid business"
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