Dr 'Tunji Gbadamosi [Bsc (Hons), Msc, PhD, MCIM, FHEA] joined UEL as a Senior Lecturer of Marketing in 2008. He is currently the Chair of the Research and Knowledge Exchange committee and the Programme Leader for Msc International Marketing Management at the Royal Docks Business School. He has also formerly served as the programme Leader for BA Marketing in the School. He holds a BSc in Business Administration (second class upper division) and an Msc. in Marketing from University of Lagos, Nigeria in 1995 and 1998 respectively. He received his PhD in marketing from the University of Salford (UK) in 2008.

Prior to joining the academia, he has worked in the private sector of the Nigerian Business Environment as an Assistant Executive Officer in charge of sales of pharmaceutical and electrical products in a group of companies in Lagos, Nigeria. He started his full-time academic career in 1999 at the University of Lagos, Nigeria where he taught various marketing-related courses like Principles of Marketing, Consumer Behaviour, Promotion, and Sales Management. He has also worked as an Associate Lecturer in various educational institutions both in Nigeria and in the United Kingdom. In Nigeria, Dr Gbadamosi taught at various institutions which include the Nigerian Institute of Management (NIM), and The Chartered Institute of Marketing of Nigeria which is now known as the National Institute of Marketing of Nigeria. In the United Kingdom, he has taught marketing-related courses at the University of Salford, Manchester Metropolitan University (MMU), and Liverpool Hope University. Dr Gbadamosi has supervised several undergraduate and postgraduate projects including 1 PhD student to successful completion. He is curretly co-supervising 4 PhD students and has served as internal examiner for 2 doctoral examinations (1 PhD and 1 DBA). He provides consultancy services to businesses in the areas of SME marketing, Consumer Behaviour, Marketing Communications and Marketing to Children on a regular basis. Dr Gbadamosi is listed in Who is Who in the World.

Module Leader for the following courses:

• SM 1010 - Marketing: Principles and practice
• SM 2021 - SME marketing
• SM 111   - Consumer Behaviour and International Marketing Research                              
• SM 222   - Managing Growing and Small Businesses (MBA)

Dr Gbadamosi's areas of interest are:

• Consumer Behaviour
• Marketing to children
• Marketing Communications
• SME Marketing 

• PhD
• Msc Marketing
• MBA
• BA Business studies
• BA Marketing

Journal Articles

Gbadamosi, A. , Hinson, R., Eddy, T. K. and Ingunjiri, I. (2012), ‘Children’s attitudinal reactions to TV advertisements: The African experience’, International Journal of Market Research,  vol.54, No.4, pp. 543-566

Gbadamosi. A. (2012) ‘Consumer Involvement and Marketing in Africa: Some Directions for Future Research” : International Journal of Consumer Studies, (Early view), DOI: 10.1111/j 1470-1631.2012.01096x

Gbadamosi, A.  (2012), 'Exploring Children, Family, and Consumption Behaviour: Empirical Evidence from Nigeria', Thunderbird International Business Review, 54, 4, pp.  591-605

Nwankwo, S. and Gbadamosi, A., and Ojo, S.,  (2012), ‘"Religion, spirituality and entrepreneurship: the church as entrepreneurial space among British Africans" Society and Business Review vol.7, No.2, pp.149-167 

Nwankwo S. and Gbadamosi, A. (2012), ‘Faith and Entrepreneurship among British African-Caribbean: Intersections between Religious and Entrepreneurial Orientations’,: International Journal of Small Business and Enterprise Development (forthcoming) 

Gbadamosi, A. (2012), ‘Acculturation: An Exploratory Study of Clothing Consumption among Black African Women in London (UK)’, Journal of Fashion Marketing and Management, vol. 16, No.1, pp.5-20

Al-Shamali, S., Nwankwo, S. and Gbadamosi, A. (2012), ‘CRM in the Banking Sector: Framework and Applications’, International Journal of Customer Relationship Marketing and Management, vol.3, No. 4 (forthcoming) 

Osei, C. and Gbadamosi, A. (2011), ‘Rebranding Africa', Marketing Intelligence and Planning, vol.29, No.3, pp.284-304

Samad, N., Nwankwo, S. and Gbadamosi, A. (2010), ‘Branding in Contraceptive Social Marketing: The Pakistani experience’, Social Marketing Quarterly, vol.16, No.2, pp.50-68 

Gbadamosi, A. (2010), ‘Regulating Child-related Advertising in Nigeria’, Young Consumers, vol.11, No.3, pp.204-214

Gbadamosi, A. (2009), ‘Low Income Consumers’ Reactions to Low-involvement Products’, Marketing Intelligence and Planning, vol.27, Issue 7, pp.882-899 

Gbadamosi, A. (2009), ‘Cognitive dissonance: The implicit explication in low-income consumers’ shopping behaviour for ‘low-involvement’ grocery products, International Journal of Retail and Distribution Management, vol. 37, No.12, pp. 1077-1095 

Gbadamosi, A., Iwaloye, O. and Bamber, D. (2009), ‘An Exploratory study Of Students’ Consumption Of Non-Alcoholic Beverages In Nigeria: A Qualitative Perspective, Nutrition and Food Science, vol.39, 6, pp.609-618

Yusuf, T. O. , Gbadamosi, A., and Hamadu, D. (2009), ‘Attitudes of Nigerians Towards Insurance Services: An Empirical Study’, African Journal of Accounting, Economics, Finance & Banking Research, (USA) vol.14, No.4, July, pp.34-46

Ogundele, O.J.K. and Gbadamosi, A. (2006), ‘An Empirical Study of the Marketing Strategies of Nigerian Small Scale Businesses’, Lagos Organization Review, vol.2, No.3, (Jan- March), pp.80-88

Gbadamosi, A. (2004), ‘Total Quality Marketing: The Missing Link in Nigerian Entrepreneurship’, Nigerian Journal of Marketing, vol.5, No.1, (April),  pp. 124-130

Gbadamosi, A. (2003), ‘The Antecedents and Consequences of Consumers’ Purchase Decisions of Newly Introduced Products (NIP): An Empirical Approach.  Nigerian Journal Of Risk and Insurance {N.J.R.I}, vol. 4. No. 1, pp. 68-85

Gbadamosi, ‘Tunji. (2000), ‘Consumers’ Redemption: Whose Responsibility?’  International Journal of Management Sciences and Information Technology. Vol.1 No.1 – April, p.46 –54.

Articles published in conference proceedings

Brimelow, Z. Gbadamosi, A. And Bamber, D. (2012) ‘Women, Beauty, Perception And Consumption Behaviour: Implications For Organisational Studies’ British Academy of Management Conference, Cardiff University, UK, 11th-13th September, 2012 

Gbadamosi, A. (2012), ‘SME Marketing and Pentecostalism among the African-Caribbean in London (UK): Exploring Pastors’ Perspectives’, Institute of Small Business and Entrepreneurship conference, Dublin, 7th-8th November, 2012

Gbadamosi, A. (2012), ‘Researching into Symbolic Consumption among Black Africans in the UK:  How far are we from the Milestone? , in Obuah, E. (ed) ‘African Business And Development In A Changing Global Political Economy: Issues, Challenges And Opportunities’ Proceedings of the International Academy of African Business and Development (IAABD) Conference at El Jadida Polydisciplinary University, El Jadida, Morocco, May 15-19, 2012

Gbadamosi, A. (2012), ‘Entrepreneurship Marketing And Pentecostalism In London, UK: The African-Caribbean Experience’, In Marketing: Catching The Technology Wave’, Proceedings Of The Academy Of Marketing (AM) Conference at The University of Southampton, UK, July 3rd -6th

Gbadamosi, A. (2011), 'Clothing Acculturation Among Black African Women in London (UK): An Exploratory Study', in Obuah, E. (ed) ‘African Business and Sustainable Development: Challenges in the Era of Globalization', Proceedings of the International Academy of African Business and Development (IAABD) Conference at Athabasca University, Edmonton, Canada, May 17- 20, 2011

Gbadamosi, A., Oniku, A., and Bamber, D. (2011), 'Brand Personality Re-examined: Perspective from Fast-food Industry in a Typical African Country', in Obuah, E. (ed) ‘African Business and Sustainable Development: Challenges in the Era of Globalization', Proceedings of the International Academy of African Business and Development (IAABD) Conference at Athabasca University, Edmonton, Canada, May 17- 20, 2011

Gbadamosi, A. and Madichie, N. O. (2010), ‘Adaptive Curriculum for Entrepreneurial Learning: A case Study of SME Marketing at UEL’, Institute for Small Business and Entrepreneurship Annual Conference, Grand Connaught Rooms, London, November, 2 -4, 2010

Gbadamosi, A. (2010), ‘A conceptual Overview of Consumer Involvement: Implications for Marketing in Africa’, in Obuah, E. (ed) ‘Moving Africa towards Sustainable Growth and Technological Development’, Proceedings of the International Academy of African Business and Development (IAABD) Conference at the University of Lagos, Nigeria, May 18- 22, 2010

Gbadamosi, A. and Yusuf, T. O. (2010),  ‘Curbing the Menace of Opportunism in Insurance  Business: The Mediating Role of Marketing Strategies’, in Transformational Marketing, Proceedings of the Academy of Marketing (AM) conference at the Coventry University Business School, UK,  July 6-8, 2010

Nwankwo, S. and Gbadamosi, A. (2009), ‘Mediating Effects of Black Pentecostalism on Entrepreneurial orientations’, Institute for Small Business and Entrepreneurship Annual Conference, The Novas Centre, Liverpool, UK, November, 3-6

Gbadamosi, A. and Oniku, C. A. (2009), The Strategic Implications of China’s Economic Pacts with Sub-Sahara African Countries: The Case of Nigeria, International Journal of Arts and Sciences Conference, Bad Hofgastein, Austria, June 1-4

Gbadamosi , A. (2009), ‘Advertising to Children in Nigeria: Improving the status Quo for Enhanced Ethical Marketing Practices’, in Sigue, S. (ed.) ‘Repositioning African Business and Development for the 21st Century’,  Proceedings of the International Academy of African Business and Development (IAABD) Conference at the Makerere University Business School, Kampala, Uganda, May 19-23

Hamadu, D., Yusuf, T. O., and Gbadamosi, A. (2008), ‘Attitude of Nigerians Towards Insurance Services’, in Sigue, S. (ed.) ‘Global and Local Dynamism in African Business & Development’, Proceedings of the International Academy of African Business and Development (IAABD) Conference at the University of Florida, Gainesville, USA, 20th– 24th of May,  2008

Gbadamosi, A., Iwaloye, O. and Bamber, D. (2008), ‘An Analysis Of Students’ Consumption Of Non-alcoholic Beverages in Nigeria: A Qualitative Inquiry’, in ‘Reflective Marketing  in a Material World’, Academy of Marketing (AM) Conference, at Robert Gordon University, Aberdeen, 8th – 10th July, 2008

Gbadamosi, A. (2007), ‘Catch Them Young: An Exploratory Study of the Roles of Children in Family Purchase Decisions In Nigeria’, in Ayadi, F. (ed.), ‘Building New Strategic Partnership for Africa’s Development’, Proceedings of the International Academy of African Business and Development (IAABD) Conference  at London Metropolitan university, London, UK, 29 May – 2 June 2007, pp.320-326

Gbadamosi, A. (2007), ‘Low-Income Consumers’ Reactions to Sales Promotion Stimuli of Low Involvement Products: An Exploratory Perspective’, Proceedings of Salford Postgraduate Annual Research Conference (SPARC), The University of Salford, UK, 10th -11th May, 2007, pp.87-103

Chapters in Edited Books

Gbadamosi, A. (2011), ‘Entrepreneurship Marketing Environment’, in Nwankwo, S. and Gbadamosi, A. (Eds.) ‘Entrepreneurship Marketing: Principles and Practice of SME Marketing’, Oxfordshire: Routledge, pp. 55-78

Gbadamosi, A. (2011), ‘Managing products in Small and Medium-sized Enterprises: A customer-oriented Perspective’ in Nwankwo, S. and Gbadamosi, A. (Eds.) ‘Entrepreneurship Marketing: Principles and Practice of SME Marketing’, Oxfordshire: Routledge, pp108-126

Gbadamosi, A. (2004), ‘Theories of Comparative Management and Administration’ In Ogundele, O.J.K. (ed.) Comparative management and Administration- A Book Of Readings’. Lagos: Concept Publication pp.62-78 

Gbadamosi, A. (2004), ‘Cultural Dimension of Comparative Management and Administration’, In Ogundele, O.J.K. (ed.) Comparative management and Administration- A Book Of Readings’. Lagos: Concept Publication pp.111-137

Adebakin M. and Gbadamosi, A. (2004), ‘Selected problems of Comparative Management and Administration’ In Ogundele, O.J.K. (ed.) Comparative management and Administration- A Book Of Readings’. Lagos: Concept Publication pp.333-344

Gbadamosi, A. (2001), ‘The Concept of Business’ In Asika, N. and Odugbesan, A. (eds.) ‘Understanding Nigerian Business Environment- A Book of Readings’. Concept Publication (Lagos), pp. 9-21

Book Co-edited

Nwankwo, S. and Gbadamosi, A. (2011), (Eds.) ‘Entrepreneurship Marketing: Principles and Practice of SME Marketing’, Oxfordshire: Routledge

Book 

Gbadamosi, A. (2010), ‘Low-income Consumer Behaviour: A Contextual Focus on Women and Low-involvement Grocery Products’, Germany: LAP LAMBERT Academic Publishing

Case Study publications

Gbadamosi, A. (2011) Case study- Lidl Explores Further Expansion in Global Retailing – in Keegan, W. J. and Green, M. C., ‘Global Marketing’, 6th ed, Essex: Pearson Education Limited, pp.428-429

Gbadamosi, A. (2012) Case study - Celebrity Endorsements: The Good, The Bad, and The Ugly – in Kotler, P. and Armstrong, G. (2012), ‘Principles of Marketing’, (Global) 14th ed, Essex: Pearson Education Limited, pp 445-446

Gbadamosi, A. (2013) ‘Nokia: Managing the Market-led Sales team’ in Armstrong and Kotler (2013), Marketing: An Introduction, 11th (Global) Edition: Pearson Education Limited, pp.418-420

Gbadamosi, A. (2012) ‘Real Decisions at ASDA: It’s all about Customer-oriented’ Philosophy ‘ in Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B. R. and Mitchell, V. (2012), ‘Marketing: Real People, Real Decisions’, Essex: Pearson Education Ltd 2nd European Edition (forthcoming)

Other publications:

Gbadamosi, A. (2010), 'Pentecostalism in African Caribbean Community in the UK: An emerging Framework for Entrepreneurial Networks', Enterprising Matters, e-Magazine for the Institute for Small Business and Entrepreneurship, Autumn 10

Presentation:

Guest speaker: Sustainable Leadership in Nigeria: Current and Future Perspectives in the 21st Century, Cambridge University Nigeria Society (CUNS), University of Cambridge, 21st April, 2012

Doctoral Thesis

Gbadamosi, A. (2008), ‘An Exploratory Analysis of Low-income Women Consumers and Their Consumption of ‘Low involvement’ Grocery Products’, PhD Thesis, University of Salford, UK

Dr Gbadamosi is:

• a Fellow of the Higher Education Academy (FHEA),
• a full member of the Chartered Institute of Marketing (MCIM),
• a member of the Academy of Marketing (MAM),
• a member of the International Academy of African Business Development (IAABD)
• a member of the Institute for Small Business and Entrepreneurship (ISBE)

a member of the editorial board of the Business and Economics Journal (BEJ).

He also reviews articles for leading journals and conferences -

• Marketing Intelligence and Planning
• Journal of Customer Behaviour
• International Journal of Retail and Distribution Management
• Technology Analysis and Strategic Management
• Journal of African Business
• Management Research Review
• Arts and Social Sciences Journal
• Social Marketing Quarterly
• Journal of General Management
• Foresight
• Academy of Marketing Conference
• International Academy of African Business and Development (IAABD) Conference
• Institute for Small Business and Entrepreneurship (ISBE) conference