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The Corporate Marketing Office undertook a brand review project to align the UEL brand with the Strategy and strengthen its marketing positioning.

The phased process included market research with both internal and external stakeholders, brand proposition and evolutionary brand identitiy development.

A new visual brand indenity is being introduced and will be applied to all new maketing and publicity material.

For more information about the brand, please see the brand guidelines below.

View the current draft UEL Brand Guidelines

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