Programme summary for BA (Hons) Advertising
The programme reflects the interests of students who want to understand and develop skills associated with communicating in today’s ‘promotional culture’. It offers the opportunity to study advertising, media and society, including practical, hands-on teaching in media and new-media production technologies and research methodologies.
About the programme
Our Advertising degree offers you a combination of approaches to the study of advertising through an exploration of the media, culture, economy and consumer behaviour and prepares students for employment in a range of promotional industries.
2-subject degrees
You can combine this programme with a range of other subjects as part of a 2-subject degree. Popular combinations include Advertising and Marketing, and Advertising and Event Management.
Programme structure
This is a three year programme in which students will study 6 modules in advertising per year if they are studying single honours, four for a major, three for a joint and two for a minor. Whilst the modules in the first year are determined, students will have the opportunity to tailor their programme at levels two and three by selecting some of their modules from a range of approved options and university wide options offered. In addition, at level two, students have the opportunity to go out on work placement.
Career opportunities
This programme prepares you for employment in advertising, market research, marketing, public relations and a range of related promotional industries. It is not a vocational training programme for a career in advertising and marketing, but provides a range of opportunities to explore the techniques and the significance of the contemporary advertising and allied industries.
Support
Each student will have a personal tutor at each level of the degree programme who is responsible for providing regular guidance and support in relevant areas of personal and academic life. In addition, students will have regular access to academic tutors on each of their modules. Additional support for study and research skills will be available in weekly lectures and workshops at level one and via the School’s Writing Centre.
Admission
The minimum requirements for entry for Level 1 entry is 240 UCAS tariff points from:
A/AS level (Including 2 A2 passes), GNVQ, AVCE, Scottish Highers, International Baccalaureate. European Baccalaureate, BTEC / SCOTEC Diploma, Relevant Access Course or successful completion of the Level 0. Other qualifications, including overseas, may be considered.
Applicants who do not fulfil the admission requirements for Level 1 may be considered for entry into Level 0. Applicants should have 40 UCAS tariff points from GCE A2 or equivalent.
We also welcome applicants from mature students who do not have formal qualifications but may have relevant experience. Students applying to this programme will be expected to demonstrate a specific interest in this area of study and should have a commitment to engaging with Advertising theory and practice. Applicants may be invited for interview.
Overseas Qualifications
The number of overseas qualifications which are accepted for entry are too numerous to list, but you can get advice from the British Council or our admissions unit on 020 8223 2835. You must be able to understand and express yourself in both written and spoken English and some evidence e.g. TOEFL at 550 or an IELTS score of 6.0, with no skill level below 5, would be required.
Key facts
You can start many programmes in either September or February and applications are simple to make. Click below to:
Apply online Advertising (BA (Hons))
