Sylvie Prasad is a senior lecturer and the Leader of Media Production.

She has published work on lifestyle television and celebrity culture and current interests explore the metropolitan experience and everyday photographic practices. As a working practitioner her photographic works have been exhibited widely and she was a 'Year of the Artist' award winner. Recent work include the short film 'Who are Ya?' (2009) exploring Arsenal football fandom, belonging, masculinity and mobile phone culture. Her current work 'May Days' investigates the sociability of the camera phone and its use in the formation of short-term memory in one Alzheimer's sufferer. The making of 'May Days' was featured as part of BBC Radio 4's Pocket Cinema series in 2011.

Leader Media Production field 1 & 5

• New developments in photography, documentary and the contemporary metropolitan experience
• Mobile phone technology and photography
• Cultural transformations in television: the rise of the 'new' celebrity expert .

• BA (hons) Media Studies
• BA (hons) Journalism
• BA (hons) Advertising
• MA Social Media (new)

• MS3400 Media Production Dissertation (Module Leader)
• CC2502 Photojournalism: theory and production ( Module Leader)
• CC2703 Photography and Promotional Culture
• MS1403 Media Production 1 (Module Leader)
• MS1404 Media Production 2 (Module Leader)
• New for 2012/13 MS3404 Mobile Media Practice ( Module Leader)
• New for 2012/13 MA Social Media

Media Exhibitions and Screenings

• 2011  'May Days'  International Mobile Media Innovations Conference, Massey University, Wellington, New Zealand

• 2009 Who are Ya? screening at London Gallery West, UK April-May 2009 and Old Lumiere cinema, Regent Street, London, UK

 Conferences

• 2012 'May Days': An examination of mobile filmaking, family and memory

            Family Ties: Recollection and Memory
            Centre for the study of Cultural Memory, University of London, Senate House, London, UK

• 2012 Documenting the Self: Mobile phone technology, sociability and belonging Documentary Now! conference, UCL, London UK

• 2010 Mobilefest  Invited speaker, 'The making of May Days': mobile phone use and the everyday
  Limkokwing University of Creative Technology, London and the University of Westminster, UK.

 Publications   

Forthcoming: 

Two films: an exploration of media practice and how cameraphone technology is embedded in the lives of ordinary people in  Creative Mobile Media Practices (ed ) Fry C and Schleser M Routledge

• 2010 Powell H & Prasad S 'As seen on TV' How taste is shaped by lifestyle media in The Journal of Cultural Politics Volume 6: Issue 1

Publications

• Powell H & Prasad S (2007) ‘Lifeswap: Celebrity expert as lifestyle advisor’ in Heller D Reading Makeover Television: Realities Remodelled I.B Tauris

Conference papers

• 2009 Please Sir, can I do Some More? Jamie Oliver and the engineering of a national lifestyle (co-authored with Helen Powell) for The Big Reveal 2 Conference, University of Brighton, UK
• 2008 Who are ya? Screening and presentation for the Filmobile International conference, University of Westminster, Old Lumiere cinema, Regent Street, London
• 2008 Who are Ya? Screening and paper for the JMP4 symposium, University of Leeds, UK
• 2005 Celebrity as Lifestyle Advisor (co-authored with Helen Powell) for Celebrity Culture: an interdisciplinary conference, University of Paisley,UK
• 2004 Mind the Gap: The limitation of the photographic image in contemporary consumer culture. (co-authored with Helen Powell) for The Photography in Consumer Culture conference. University of Brighton UK
• 2003 Making it Real: An examination of the changing practices in documentary photography. ‘Inadmissible Evidence: New Strategies for the photographic Document’ at Swansea Institute of Higher Education and ADC-LTSN UK
• 2003 The Kindness of strangers: contexts and connections in teaching, learning and creative practice. (joint paper and presentation with Helena Blakemore) ‘Beyond two digits’ –AMPE conference Sunderland University UK

Media

• 2008 Who are ya? screening at London Gallery West, UK April-May 2008 and Old Lumiere cinema, Regent Street, London, UK
• 2007 ...To be continued Image and Text for Field Study International, Field Report, Melbourne, Australia
• 2005 What Time is it Mr Wolf? Image and Text for Hong Kong, Biennale
• 2005 Night Flight group show for Museum MAN, Liverpool (curated by Adam Nankervis)
• 2004 Shadow Cities solo show at The Foundry for the London Biennale
• 2003: ‘Unreal City’ video/ installation/performance with contribution to ‘Gates Planetary Project- beyond net art website curated by Catrina Davinio, Lecco, Italy
• 2003 Concept & direction ‘Unreal City’ Performance - Interactive installation Abney Park Cemetery, London, UK.
  The work explored the random connections made between those who inhabit our cities and included an invitation to members of the public to participate in an on going mail art project. The work took the form of a live performance with video and photographic documentation.
• 2003 Video and photographs ShadowCities and Unreal City CD-Rom contribution to the ‘Gates -beyond net art’ web site curated by Caterina Davinio, Lecco Italy

• Fellow of HEA
• Member of APHE
• Member of MeCCSa

Who are Ya? and May Days: An exploration of media practice and how camera phone technology is embedded in the lives of ordinary people.(2012 forthcoming).

"…Everything from the mundane to the profound can be captured digitally and repeatedly. The camera phone has revolutionised the style and form of communication – made possible a visual conversation between young people. The static family album recorded images of who we would like to be and between its pages gave a fixed narrative of an idealised family. Now the young are telling their own stories in a more fluid  conversational style. Relationships move beyond the domestic sphere and engage with new forms of family and  encounters with the word at large.  At the other end of the age scale surprisingly, camera phone use has a role to play in maintaining memory and recording events as they occur. Playback function and repetition form the loops of a lived experience, which can be recalled at the touch of a button and used to enhance the life of an Alzheimer’s sufferer.."

"…Who are Ya? and May Days are two short films whose form and function are interrogated in this chapter in an exploration of mobile phone technology and the everyday. Both films embrace the sociability of image making, the exchange and the sharing and the role of the camera phone in constructing a sense of who we might be and where we belong…."

Photography and links to Sylvie Prasad's web page at: www.sylvieprasad.com