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O'Sullivan, Julie

Contact details

Position: Senior Lecturer and Programme Leader

Location: 1445

Telephone: 020 8223 2562

Email: j.c.osullivan@uel.ac.uk

Contact address:

School of Arts and Digital Industries (ADI)
University of East London
Docklands Campus
University Way
London E16 2RD

Brief biography

I am the Programme Leader for Fashion Marketing and have been with the University for 5 years.  I am fully committed to teaching and learning.  I am responsible for curriculumn development and ensuring our programmes are aligned to the ever changing needs of the fashion industry.  Prior to working at UEL, I was at the University of Brighton involved in business development work across The Creative Industry  Sector, including fashion.    Other work in industry includes running the Merchandise office for Gucci, owning a photography partnership working on high profile advertising accounts including Nike, and running a sales division of an engineering company in the visual merchandising sector.

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Activities and responsibilities

  • Programme Leader for BA Honours Fashion Design with Marketing
  • The content of the Fashion Marketing Programme
  • The engagement with industry to secure live briefs for students
  • VL recruitment and support

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Areas of Interest/Summary of Expertise

  • Retail Buying, Critical Path and Open to Buy
  • Sales Forecasting, Small Buisiness Finance
  • Integrated Marketing Communication Strategy
  • Entrepreneurship
  • International Business and Strategic Intent.

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Teaching: Programmes

  • BA (Hons) Fashion Design with Marketing
  • MA International Fashion Futures

 

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Teaching: Modules

  • FT2416

    FT3013

    FT3016

    FT3019

    FT3022

    IFF4002

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