Position: Senior Lecturer, Programme Leader
Location: EB.2.68 Docklands
Telephone: 0208 223 7647
Email: j.k.dane@uel.ac.uk
Contact address:
School of Arts and Digital Industries (ADI)
University of East London
Docklands Campus
4-6 University Way
London E16 2RD
Having obtained a degree in Psychosocial Studies at UEL, Julia conducted her Postgraduate research in Media and Communications at Goldsmiths College, London. Julia's research interests are around media representation of gender and sexuality. In particular, she is interested in teenage girls' engagement with contemporary discourses of femininity. Julia has taught Media and Advertising at UEL since 2006, with a focus on representation and audience/consumer research.
As programme leader for Advertising, Julia is responsible for the development of the degree to reflect the rapidly changing demands of the industry. Julia's research interests inform her teaching practice. Julia teaches consumer and audience research methods, theoretical approaches to media and gender and practices of self promotion.
Julia's teaching and research relates to audience engagement with promotional media. As such, she isinterested in the history and development of consumer and audience research methods. Her research has focussed on girls' engagment with female representation such as in music video and she is currently exploring girls' enagement with the Twilight series.
"Lynx: The challenges of lad culture" Julia Dane & Catherine Yoon in The Advertising Handbook (2009) Powell, H., Hardy, J., Hawkin, S., & MacRury, I. Routledge, London
Julia Dane (2012) Girls; running the world or growing up too fast? www.ioe.ac.uk/Study.../SIG_Gender_SexCulture_Julia_Dane.pdf
Julia Dane What Happened To Girl Power? Girls and Nostalgia Networking Knowledge Vol 5, No 1 (2012) Girlhood in Popular Culture
http://journalhosting.org/meccsa-pgn/index.php/netknow/issue/current/showToc
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