University of East London Homepage


Dr Dane, Julia

Contact details

Position: Senior Lecturer, Programme Leader

Location: EB.2.68 Docklands

Telephone: 0208 223 7647

Email: j.k.dane@uel.ac.uk

Contact address:

School of Arts and Digital Industries (ADI)
University of East London
Docklands Campus
4-6 University Way
London E16 2RD

Brief biography

Having obtained a degree in Psychosocial Studies at UEL, Julia conducted her Postgraduate research in Media and Communications at Goldsmiths College, London. Julia's research interests are around media representation of gender and sexuality. In particular, she is interested in teenage girls' engagement with contemporary discourses of femininity.  Julia has taught Media and Advertising at UEL since 2006, with a focus on representation and audience/consumer research.

Return to top

Activities and responsibilities

As programme leader for Advertising, Julia is responsible for the development of the degree to reflect the rapidly changing demands of the industry. Julia's research interests inform her teaching practice. Julia teaches consumer and audience research methods, theoretical approaches to media and gender and practices of self promotion.

Return to top

Areas of Interest/Summary of Expertise

Julia's teaching and research relates to audience engagement with promotional media. As such, she isinterested in the history and development of consumer and audience research methods. Her research has focussed on girls' engagment with female representation such as in music video and she is currently exploring girls' enagement with the Twilight series.

 

Return to top

Teaching: Programmes

  • Advertising
  • Cultural Studies
  • Media Studies
  • Journalism

Return to top

Teaching: Modules

  • Level 1 MS1407 Media and Gender
  • Level 1 CC1704 Media Lab1 Self Promotional Culture
  • Level 2 CC2503 The Television Audience
  • Level 2 CC2203 Sexual Cultures
  • Level 2 CC2702 Advertising and Consumer Research Methods
  • Level 3 CC3000 Dissertation in Cultural Studies and Creative Industries

Return to top

Current research and publications

"Lynx: The challenges of lad culture" Julia Dane & Catherine Yoon in The Advertising Handbook (2009) Powell, H., Hardy, J., Hawkin, S., & MacRury, I. Routledge, London

Julia Dane (2012) Girls; running the world or growing up too fast? www.ioe.ac.uk/Study.../SIG_Gender_SexCulture_Julia_Dane.pdf

Julia Dane What Happened To Girl Power? Girls and Nostalgia Networking Knowledge Vol 5, No 1 (2012) Girlhood in Popular Culture

http://journalhosting.org/meccsa-pgn/index.php/netknow/issue/current/showToc

Return to top

Research archive

  • Sexualisation of Culture Conference at the Institute of Education, London, (2011) ‘Girls; running the world or growing up too fast?’
  • East London Literary Festival University of East London (2011) ‘Bella and Edward; a modern day fairy story?’
  • Transforming Audiences, University of Westminster (2007) ‘They’re trying to make us be like them’; music videos as a site of disidentification in growing up girl’
  • MeCCSA Leeds Metropolitan (2006) ‘Survival and Solidarity: Girls and Music Video’
  • PhD (2007) 'Girls' Talk; New Feminities, Old Moralities'

Return to top

Navigation menus:

Site-wide menu


Information for screenreader users:

For a general description of these pages and an explanation of how they should work with screenreading equipment please follow this link: Link to general description

For further information on this web site’s accessibility features please follow this link: Link to accessibility information