Education:             

• 1995: BA in English Literature (Ewha Women’s University, Korea)
• 1996: MA in Journalism (Cardiff University, UK)
• 2005: PhD in Advertising (Cardiff University, UK)
• 2007: Postgraduate Certificate in Learning and Teaching in Higher Education (University of East London, UK)
• 2008: Fellow of Higher Education Academy

Scholarships, Awards and Qualifications

• 1995: British Council Fellowship Scholarship
• 1995: Honorary Ambassador of Gwent, Wales, UK
• 1997: Overseas Research Students’ Awards (Ref. ORS/97047003)
• 1999: School of Journalism, Media and Cultural Studies (Cardiff University) Department Scholarship
• 2008: Fellow of the Higher Education Academy (Recognition reference: 34077)
• 2010: Research Fellow of London East Research Institute (LERI)
• 2010: Academic Advisor at the School of Humanities and Social Sciences

• Advertising theory and practice; cross-cultural advertising; representation of older people in media; public service broadcasting; the new media

• CC1000 Study Skills in Creative Industries
• CC1701 An Introduction to Advertising Industry
• CC2701 The Practice of Advertising
• CC2702 Advertising and Consumption Qualitative Research Methods
• CC3000 Thesis/Project
• CC3701 Advertising in Context

2002: “Border Crossings” MeCCSA & AMPE Annual Conference; Presented “Cross-cultural Study of the Advertisements of the UK and South Korea”

2003: “Cultural Values in Contemporary Korean Advertising: With Special Reference to the Images of the Elderly”, Journal of the Asian Research Center for Religion and Social Communication, Vol. 1, No. 2

2004: “Representation of Older People in Korean Advertising, The Milestone, Vol. 2, No. 1, (2004) (ISSN: 1686-025X)

2008: “Older people in Advertising” Public lecture given at the Korean Cultural Centre, U.K. June.

2008: “Ageing and Advertising: UK/South Korea comparison” Public lecture given at the Centre for Korean Studies, SOAS, U.K. October

2009: “The Legacy of the 1988 Seoul Olympic Games” in Olympic Cities – 2012 and the Remaking of London, Poynter, G. and MacRury. I. (eds) Farnham: Ashgate

2009: “Lynx: the challenges of lad culture” in Advertising Handbook. Powell, H., MacRury, I., Hawkin, S. and Hardy, J. (eds) London: Routledge

2010: “Third Time Lucky?: Bid Legacy of PyeongChang for Winter Olympics Games” The International Conference of Sport and Society. 8-10 March, University of British Columbia, Vancouver, Canada

2010: Interviews with the Korean Broadcasting Corporation (KBS: Public Service Broadcaster in South Korea) on Vancouver Winter Games sports broadcasting rights. London, KBS London Office,16^th March.

2010: “Third Time Lucky? Bid Legacy of PyeongChang for Winter Olympics Games”, Journal of Sport and Society, Vol.1 No. 3

2010: “BBC Future Strategy: ‘Delivering Creative Future’ and its interim report”, Broadcasting and Communication, Vol.12 No.1 (accepted for publication on 1th June 2011)

2010: “Social Media and the 2010 UK Election”, The International Conference organized by Korea Women’s Associations for Communication Studies. 6 November, Hanyang University, Seoul, Korea